MasterCard Extends Relationship with PGA TOUR

  MasterCard Extends Relationship with PGA TOUR

  Expanded sponsorship focuses on providing cardholders increased access to
            unique tournament experiences and golf-related savings

Business Wire

PONTE VEDRA BEACH, Fla. & PURCHASE, N.Y. -- December 18, 2012

MasterCard and the PGA TOUR today announced an extension of their marketing
relationship through 2016. The continued relationship will focus on further
providing MasterCard cardholders unique golf experiences, privileged access to
top PGA TOUR tournaments and properties, as well as golf-related savings and

MasterCard has been a sponsor of the PGA TOUR and Champions Tour since 1995
and presenting sponsor of the Arnold Palmer Invitational Presented by
MasterCard since 2004.

“Golf is a passion point for many of our cardholders,” said Chris McWilton,
President, U.S. Markets, MasterCard. “The TOUR has helped us to provide our
cardholders with golf experiences and access that bring them closer to the
game in a truly unique manner. By aligning our brand with the things that
matter most to our cardholders, we’re able to deliver on our brand promise and
ultimately further cardholder loyalty.”

Enhanced Cardholder Experience

With the relationship renewal, MasterCard will expand TOUR-related cardholder
benefits at key PGA TOUR tournaments and courses, as well as introduce new
programs at select tournaments. This includes:

  *Best Seats in the House – MasterCard cardholders will have the opportunity
    to “text to win” for upgraded hospitality on competition day at the vast
    majority of PGA TOUR events.
  *Tournament Advantage – A selection of top tournaments will offer
    cardholders special grounds ticket purchase opportunities, as well as
    on-site savings at concession and merchandise venues.
  *Priceless Lessons – Cardholders will be provided a unique opportunity to
    “text to win” a one-time, 20-minute putting lesson with a PGA TOUR player
    at several different tournaments throughout the season.

Priceless Golf Access

These unique experiences complement the premier access MasterCard cardholders
are provided at top courses across the country through:

  *TPC Member for a Day – A popular program that gives all MasterCard
    cardholders access to play at private TPC facilities in a single-day
  *Preferred Benefits – MasterCard World and World Elite cardholders receive
    preferred access as well as golf and merchandising savings across the vast
    majority of TPC facilities.
  *Course to Yourself – MasterCard World and World Elite cardholders can
    reserve the first tee time of the day, any one day at resort destination
    TPC courses.

Delivering Priceless Experiences

For information including how to book, reserve and purchase Priceless Golf
experiences, visit

“We are excited about the programs that MasterCard is implementing for its
cardholders who enjoy watching and playing golf,” said Tom Wade, Chief
Marketing Officer of the PGA TOUR. “MasterCard continues to be very creative
in developing marketing programs centered on its relationship with the PGA
TOUR. MasterCard also has been a vital part of the success of the PGA TOUR and
we are pleased to announce this four-year extension. We look forward to
working with MasterCard to bring these cardholder programs to life.”

About MasterCard

MasterCard (NYSE: MA),, is a global payments and technology
company. It operates the world’s fastest payments processing network,
connecting consumers, financial institutions, merchants, governments and
businesses in more than 210 countries and territories. MasterCard’s products
and solutions make everyday commerce activities – such as shopping, traveling,
running a business and managing finances – easier, more secure and more
efficient for everyone. Follow us on Twitter @MasterCardNews, join the
conversation on The Cashless Conversations Blog and subscribe for the latest


The PGA TOUR is the world’s premier membership organization for touring
professional golfers, co-sanctioning more than 100 tournaments on the PGA
TOUR, Champions Tour, Tour and PGA TOUR Latinoamérica. The PGA TOUR’s
mission is to entertain and inspire its fans, deliver substantial value to its
partners, create outlets for volunteers to give back, generate significant
charitable and economic impact in communities in which it plays, and provide
financial opportunities for TOUR players.

Including the U.S., PGA TOUR tournaments are broadcast to approximately 944
million households in 225 countries and territories in 32 languages. Virtually
all tournaments are organized as non-profit organizations in order to maximize
charitable giving. In 2011, tournaments on the three Tours generated more than
$121 million for local charitable organizations, bringing the TOUR’s all-time
total of charitable contributions to more than $1.7 billion.

The PGA TOUR's web site is, the No. 1 site in golf, and the
organization is headquartered in Ponte Vedra Beach, FL.


Sarah Ely, 914-249-6714
Chris Smith, 904-273-3379
Press spacebar to pause and continue. Press esc to stop.