Strategic Analytics, The Modellers' New Business Unit, to Help Companies
Leverage Existing Data to Make Smarter Decisions
NEW YORK, Dec. 18, 2012 (GLOBE NEWSWIRE) -- Companies are drowning in
information. Market research departments and strategic analytics departments
are being asked to do more with less, and are now routinely asked to check
what can be done with existing data before embarking on additional data
"There is a substantial need for true expertise in the areas of Big Data and
Predictive Analytics," said Jeff D. Brazell, Ph.D., CEO of The Modellers, a
leading market research and advanced analytics firm. "Most companies can do
much more than they currently do to get added value out of their existing
data. But they need the right partner to help do that."
"Strategic Analytics has become a larger part of our business and now warrants
its own business unit," Dr. Brazell continued. "Smart companies are learning
to assess and manage data more strategically so they can leverage the value of
that data to provide better insights that lead to winning decisions. We're
pleased to announce that Marco Vriens, Ph.D., Managing Director of Strategic
Analytics and Senior Vice President of Methodology here at The Modellers, will
lead this unit."
"We offer specific strategic analytical solutions including trend spotting,
market forecasting, marketing mix modeling, marketing ROI analysis, customer
churn evaluation, and customer life-time value analysis," said Dr.
Vriens.Vriens is a well-known pioneer in Big Data and predictive analytics
and author of The Insights Advantage: Knowing How to Win, a book that shows
how to monetize data and predictive analytics, and co-editor of Handbook of
Marketing Research, an award winning book that covers the best in advanced
The Strategic Analytics Unit will continue to offer The Modellers'
cutting-edge IDT® (Interactive Decision Tool) simulator that helps companies
play out market and customer scenarios and ensures that insights can be
maintained over time. "Leveraging the ability to predict the impact of
different scenarios defined across product and marketing dimensions and the
ability to function as the organizational memory for insights means firms will
become smarter faster. This makes the difference between winning and losing in
the new hyper-competitive economy," concluded Dr. Vriens.
About The Modellers
The Modellers is a breakthrough market research company with a focus on the
application of predictive modeling and advanced analytics. The Modellers
provide unique thinking in their approach to market research studies,
resulting in better and more actionable answers for their clients. Learn more
at www.themodellers.com.The Modellers is a part of Diversified Agency
Services, a division of Omnicom Group Inc.
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC)
(www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing
communications disciplines. DAS includes over 200 companies, which operate
through a combination of networks and regional organizations, serving
international and local clients through more than 700 offices in 71 countries.
About Omnicom Group Inc
Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and
corporate communications company. Omnicom's branded networks and numerous
specialty firms provide advertising, strategic media planning and buying,
digital and interactive marketing, direct and promotional marketing, public
relations and other specialty communications services to over 5,000 clients in
more than 100 countries.
CONTACT: Media Contact: Steve Brazell
Hitman, Inc. - Competition Removal(TM)
New York (212) 300-6012
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