Sotheby's Imprint Announces New Client Win
Sotheby's International Realty France - Monaco Enters Into Exclusive
Three-Year Contract with Sotheby's Imprint
BOSTON, Dec. 18, 2012
BOSTON, Dec. 18, 2012 /PRNewswire/ -- Sotheby's Imprint (SI), an emerging
leader in global print management, today announced that Sotheby's
International Realty France - Monaco (SIRFM) has selected Sotheby's Imprint to
provide design, print, and distribution solutions to more than 55 luxury real
estate brokerages within the nationwide SIRFM network across the countries of
France and Monaco. The agreement is an exclusive three-year contract.
SIRFM will employ the Sotheby's Imprint Premier Platform, a proprietary
network of in-market print and distribution suppliers, equipment
manufacturers, and consumable suppliers. The Premier Platform ensures
corporate brand standards are met and guarantees consistency – regardless of
SIRFM will also utilize the Sotheby's Imprint Premier Platform Portal;
technology behind the application allows for customization of SIRFM-branded
materials, including direct mail and collateral pieces. The portal is accessed
in the user's native language offering personalized marketing capabilities
that drive customer acquisition, retention, and referrals. The portal is
currently available in multiple languages, including English, French, Spanish,
"The Sotheby's Imprint Premier Platform will provide Sotheby's International
Realty France - Monaco with the highest quality of print and distribution
solutions available, while maintaining global brand standards," said Sotheby's
Imprint Executive Vice President Skip Dyer. "Our Premier Platform ensures
consistency, expertise, and service, that remains unparalleled."
"This agreement combines printing and distribution expertise, innovative
technology, and global reach, allowing us to effectively communicate our
unique offerings (ranging in price from approx. $ 1 million to more than $ 200
million) to the world whilst preserving our very elevated brand standards,"
said Sotheby's International Realty France - Monaco Chairman and CEO Alexander
Kraft. "Sotheby's International Realty France - Monaco is the market leader
for the sale of high-end properties in Continental Europe and our new
partnership with Sotheby's Imprint is a natural match for us."
About Sotheby's Imprint:
Sotheby's Imprint is an emerging leader in global print management solutions.
The Boston-based company ensures brand uniformity with its Premier Platform of
print and distribution suppliers, equipment manufacturers, and consumable
suppliers. At its core, Sotheby's Imprint expects to transform global print
management while delivering unparalleled results. For more information, please
SOURCE Sotheby's Imprint
Contact: Victoria Cimino, Public Relations Supervisor, Connelly Partners,
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