ON24 Survey: Training, HR Execs Reveal Trends in Virtual

ON24 Survey: Training, HR Execs Reveal Trends in Virtual Learning 
More Than 90% Plan to Increase Use of Virtual Training in 2013 
SAN FRANCISCO, CA -- (Marketwire) -- 12/18/12 --  ON24, Inc., the
global leader in webcasting and virtual event solutions, today
announced the findings of its survey of over 3,000 registrants of the
Virtual Learning Edge, the first ever virtual conference dedicated to
virtual learning. ON24 conducts research evaluating virtual training
perceptions and adoption on an ongoing basis, and this most recent
survey revealed what HR and training professionals think about
virtual training, as well as their use of it in 2012 and plans for
the future. 
The survey found that fully 9 in 10 (91%) HR and training
professionals plan to increase the use of virtual training at their
companies in 2013, and 1 in 3 (33%) even said they would be
increasing use by more than 25%. ON24's market research also
indicates that 74% of learning professionals are considering virtual
learning environments in the next 6 to12 months and that 72% are
considering training webinars. 
The survey also found that 64% believe that customer/product training
is the application best suited for a virtual environment, followed

--  New Hire Onboarding - 62%
--  Administrative Topics - 57%
--  Sales Training - 48%
--  IT Training - 41%

The primary virtual training benefits noted were reduced travel time
(83%), more convenient (83%), more cost effective (79%), easier to
involve company experts (52%), higher participation rates (43%) and
more consistent training (38%).  
"Our market research shows that the biggest training challenge facing
learning professionals is training an increasingly dispersed
workforce," explained Tom Masotto, ON24 Vice President of Product
Management. "Our research also indicates that over 82% of learning
professionals want to offer more engaging training materials. The
need to train global workforces and desire for more engaging training
are driving interest in virtual learning environments."  
When asked which characteristics matter most in a virtual trainer,
the respondents' top answer was effective user of quizzes, polls and
social media (88%), followed by: 

--  Facilitation skills - 83%
--  Voice inflection - 74%
--  Good with technology - 69%
--  Topic matter expertise - 60%
--  Funny - 50%

"These results show the incredible potential of virtual learning in a
broad range of industries," said Masotto. "ON24's virtual learning
environments are redefining how corporate training is being
delivered, allowing companies to provide exceptional end user
experiences, enhancing retention and improving learning outcomes." 
Last month's Virtual Learning Edge attracted more than 1,100
attendees, including HR and training professionals from enterprises
such as Boeing, HSBC Bank, UPS, AT&T, Bank of America, Hewlett
Packard, Morgan Stanley and Accenture. With webcast views totaling
2,066, participants stayed an average of over two hours, downloaded
3,396 documents and participated in 333 1-to-1 chats. Virtual
Learning Edge participants learned about online training solutions
and technologies which enable companies to re-engage with their
employees through social, mobile and personalized learning solutions. 
The survey was fielded among a broad range of industries, including
Banking/Finance/Insurance (19%), Technology (17%) and Healthcare,
Government and Education (each approximately 10%). Respondents
represented companies of all sizes, with slightly more than half
(62%) coming from companies with more than 1,000 employees. 
About ON24, Inc.
 ON24, the virtual communications platform for the
global enterprise, provides interactive, impactful cloud-based
solutions that drive outstanding results. ON24 offers a broad and
innovative product portfolio, including webcasting, virtual events
and virtual environments, accessible from any device and supported by
robust reporting and analytics. Applications for the ON24 platform
include demand generation, partner enablement, training, product
launches, company town hall meetings and user conferences. More than
700 organizations, including IBM, CA Technologies, Merck, Unilever,
JPMorgan Chase, Deloitte, Credit Suisse, Ernst & Young, Amazon and
New York Life, rely on ON24. The company is headquartered in San
Francisco, with offices throughout the world. For more information,
visit http://www.ON24.com. 
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Tricia Heinrich
ON24, Inc.
Phone: 415-369-3840
Tom Carpenter
Grayling Connecting Point
Phone: 415-442-4018
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