Cruise Industry Forms Global Trade Association

                Cruise Industry Forms Global Trade Association

PR Newswire

WASHINGTON, Dec. 17, 2012

New Association Model to Promote "One Industry, One Voice"

WASHINGTON, Dec. 17, 2012 /PRNewswire-USNewswire/ -- Nine cruise industry
associations today announced they have agreed to operate under a common
organization with a unified structure to serve as the voice and advocacy
leader of the global cruise industry. The associations are Cruise Lines
International Association (CLIA), European Cruise Council (ECC), Asia Cruise
Association (ACA), Passenger Shipping Association (PSA/ACE), France's AFCC,
Brazil's ABREMAR, Northwest and Canada Cruise Association (NWCCA), Alaska
Cruise Association (ACA), and International Cruise Council Australasia (ICCA).
Association members agreed to utilize the name Cruise Lines International
Association (CLIA) with the appropriate geographic designation, and the
existing association offices will remain in place.

The new association was created to provide increased benefits and a globally
unified voice for cruise lines, travel agents and business partners – all of
whom contribute to an industry that creates nearly $100 billion in economic
impact and more than 753,000 jobs worldwide. For cruise lines, the new
association offers a one-stop global resource on technical and regulatory
issues and unified global communication and event coordination, all of which
better leverage cruise lines' investment in association membership. For
travel agents, the new association offers more robust partnership programs and
networking on a broader scale. For executive partners, it provides greater
opportunities for customer and business partner development.

CLIA will be governed by a Global Executive Committee, chaired by Howard
Frank, Vice Chairman, Chief Operating Officer and Member of the Executive
Committee of Carnival Corporation & plc. Christine Duffy, President and CEO
of Cruise Lines International Association, will serve as the President and CEO
of the new association, leading a team with responsibilities for international
technical and regulatory issues, research, communications, industry relations
and public affairs.

"We are now truly one industry with one voice," said Howard Frank. "Given the
tremendous growth and continuing globalization of the cruise industry, this
evolution addresses the need to speak and act globally with a unified voice
while recognizing the importance of local relationships. The new association
will play a vital role in proactively shaping the policy and regulatory
environments on a global level and promoting cruising with various
constituencies through more effective coordination, communication and
stakeholder engagement."

"There are immediate and longer term benefits from the new association that
are extensive and wide ranging," said Christine Duffy. "It enables us to
better leverage our members' and partners' investment in association
membership while strengthening the industry's leadership globally on issues
such as safety, security, the environment, sustainability and health. It also
allows us to consolidate industry research and to leverage promotional events
and marketing communication to facilitate greater consumer interest in
cruising."

The CLIA global organization will represent the cruise industry at the
International Maritime Organization based in London, the International Labour
Organization in Geneva and with other international maritime and shipping
organizations around the world. They will focus on global strategy,
international industry issues and strategic communications. Local and
regional matters will continue to be managed by the regional national
associations in North America, Europe, and Australasia. The new association's
employees will be located across the globe. Regional and country offices
along with new staff appointments will be the subject of a future
announcement.

Cruise Lines International Association (CLIA) is the world's largest cruise
industry trade association with representation in North and South America,
Europe, Asia and Australasia. CLIA represents the interests of cruise lines,
travel agents, port authorities and destinations, and various industry
business partners before regulatory and legislative policy makers. CLIA is
also engaged in travel agent training, research and marketing communications
to promote the value and desirability of cruise holiday vacations with
thousands of travel agency and travel agent members. CLIA's Executive Partner
program includes the industry's leading providers of supplies and services
that help cruise lines provide a safe, environmentally-friendly and enjoyable
holiday vacation experience for millions of passengers every year. For more
information on CLIA, the cruise industry, and CLIA-member cruise lines and
travel agencies, visit www.cruising.org.

SOURCE Cruise Lines International Association

Website: http://www.cruising.org
Contact: David Peikin, +1-754-201-2131, dpeikin@cruising.org, for CLIA
 
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