Ford C-MAX Is the Fastest-Selling Hybrid Ever at Launch

           Ford C-MAX Is the Fastest-Selling Hybrid Ever at Launch

PR Newswire

DEARBORN, Mich., Dec. 17, 2012

DEARBORN, Mich., Dec. 17, 2012 /PRNewswire/ --

  oFord C-MAX has become the fastest-selling hybrid ever at launch, with
    8,030 units sold in its first two months of sales in October and November,
    outpacing Toyota Camry Hybrid's 7,300 sales in its first two full months
    in May and June 2006
  oC-MAX Hybrid and C-MAX Energi plug-in hybrid are selling three times
    faster than the combined launch sales of Toyota Prius and Honda Insight in
    2000
  oFord achieved its best electrified vehicle sales month ever in November
    with 7,157 units sold, with C-MAX Hybrid and C-MAX Energi plug-in hybrid
    outselling Prius v and Prius Plug-in combined by nearly 10 percent
  oFord is projecting an all-time record quarter for hybrid sales at December
    close, with more than half of hybrid sales this year expected to come in
    the fourth quarter

Ford's all-new C-MAX has become the fastest-selling hybrid ever at launch,
with 8,030 sales in its first two full months on the market in October and
November. This significantly outpaces Toyota Camry Hybrid's 7,300 sales in its
first two full months in May and June 2006.

C-MAX hybrids also are selling three times faster than the combined sales for
the Toyota Prius and Honda Insight when launched in 2000.

Ford sold 8,999 C-MAX hybrids through November, a figure projected to surpass
by 40 percent through December the combined Prius and Insight launch sales of
9,350 in 2000. C-MAX sales would represent four months compared to the initial
combined 18 months of Prius and Insight sales.

"Dealers are seeing an overwhelmingly positive response to C-MAX hybrids and
are excited to finally take on Prius, with some offering comparison test
drives right on their lots," says C.J. O'Donnell, group marketing manager,
Electrification. "Our customers also are excited to have a fresh hybrid
option, with leading fuel economy that does not sacrifice driving fun,
performance and technology – choices typically not offered with hybrids."

Ford achieved its best electrified vehicle sales month ever in November with a
total of 7,157 sales, with C-MAX hybrids acting as the driving force behind
the milestone. Ford is projecting an all-time record quarter for hybrid sales
at December close. More than half of Ford's hybrid sales this year are
expected to come in the final quarter of the year as the company continues to
ramp up production of Fusion Hybrid and Fusion Energi plug-in hybrid.

C-MAX hybrid sales totaled 4,848 in November, up 52 percent month-over-month.
November marked the first month both C-MAX Hybrid and C-MAX Energi plug-in
hybrid were available on dealer lots.

Fuel economy, hybrid demand grows
New vehicle buyers across the industry rate good fuel economy as the No. 1
purchase reason according to Ford research conducted by Maritz.

Consumer adoption of hybrid technologies has slowly grown over the last
several years, but research shows 60 percent of today's buyers are considering
hybrid vehicles. And, for the first time ever, electrified vehicle sales
captured nearly 4 percent of the total industry in November.

"Fuel economy has become the No. 1 purchase consideration as customers try to
save money at the pump," says O'Donnell. "C-MAX hybrids highlight Ford's
commitment to offer customers the power to choose leading fuel economy across
our lineup."

With the highest conquest rate in the Ford lineup at 64 percent, C-MAX hybrids
continue to draw new customers to the Ford brand. Toyota Prius is the No. 1
competitive trade-in, followed by Honda CR-V – demonstrating early appeal with
both hybrid buyers as well as more mainstream customers.

C-MAX Hybrid and C-MAX Energi plug-in hybrid comprise Ford's first-ever
dedicated hybrid range. C-MAX hybrids headline Ford's transformed lineup,
which features eight models with 40 mpg or more, building on the company's
commitment to give fuel-efficiency-minded customers the power of choice.

More information about C-MAX Hybrid and C-MAX Energi can be found here.

About Ford Motor Company
Ford Motor Company (NYSE: F), a global automotive industry leader based in
Dearborn, Mich., manufactures or distributes automobiles across six
continents. With about 172,000 employees and 65 plants worldwide, the
company's automotive brands include Ford and Lincoln. The company provides
financial services through Ford Motor Credit Company. For more information
regarding Ford and its products worldwide, please visit
http://corporate.ford.com.

SOURCE Ford Motor Company

Website: http://www.ford.com
Contact: Wes Sherwood, +1-313-390-5660, wsherwoo@ford.com, or Amanda Zusman,
+1-313-322-3132, azusman@ford.com
 
Press spacebar to pause and continue. Press esc to stop.