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Grandparents Are Tech-savvy this Christmas

                  Grandparents Are Tech-savvy this Christmas

  PR Newswire

  ABINGDON, England, December 17, 2012

ABINGDON, England, December 17, 2012 /PRNewswire/ --

 Stuck for gift ideas this Christmas? Research from Kaspersky Lab shows that
  tablets, smartphones and laptops are on the Christmas lists of many 55 and
         over's this year - above books, Christmas jumpers and socks

If you thought your granny or grandad would be happy with the traditional pair
of socks this Christmas, think again. UK adults 55 and over are tech-savvy,
with 41 per cent putting a tablet, smartphone or laptop on their Christmas
list this year, according to a new online survey by YouGov Plc for Kaspersky
Lab . Only three per cent of the older generation (55-plus) actually said they
wish to receive socks, whilst a surprising 21 per cent of 18-24 year olds, and
15 per cent of 25-34 year olds said they would like to unwrap a pair of socks
this Christmas.

When considering what to buy your grandparents for Christmas, knitwear would
normally seem like a safe bet. However, according to the survey only five per
cent of 55-plus year olds in the UK would like to receive a Christmas jumper
this year. However, it seems that young people in the UK do want a cosy
Christmas, with 14 per cent of 18-24 year olds putting a Christmas jumper on
their wishlist. These figures suggest that older people are more concerned
with a gift that is going to keep them better connected to family and friends
this Christmas, also allowing them to surf the web, shop and bank from the
comfort of their sofa.

Challenging traditional stereotypes, UK adults further showed how the older
generation is steering away from the expected gift choices this year due to
technology. Although 26 per cent of 55 and overs said they would like a book
this Christmas, younger people proved they are bigger bookworms, with 36 per
cent of 18-24 year olds and 35 per cent of 25-34 year olds putting a book on
their list. 6 per cent of 55 and overs will even be asking to receive festival
tickets this Christmas.

With more of the older generation welcoming technology into their lives, it's
important to understand the security risks surrounding such devices. Some may
not understand how to protect their newest Christmas gifts. 44 per cent of all
UK adults will be asking for a tablet, laptop or smartphone this Christmas.
However, recent Kaspersky Lab research ^[1] shows that 65 per cent of
smartphone owners, 16 per cent of laptop owners and 50 per cent of Macbook
owners do not bother to protect their device, leaving a wealth of personal
information easily accessible to cybercriminals. Those wishing to receive one
of these devices this Christmas need to consider keeping it secure all year
round.

--------------------------------------------------

1. Results based on a survey by Harris Interactive, conducted in February and
March 2012 among almost 9,000 consumers from the USA, Russia, Germany, UK,
France, Italy and Spain. The full report on the survey by Harris Interactive
is available at: http://www.kaspersky.com/downloads/pdf/kaspersky_lab_
consumer_survey_report_eng_final.pdf [
http://www.kaspersky.com/downloads/pdf/kaspersky_lab_consumer_survey_report_eng_final.pdf
]

"The whole nation is becoming increasingly reliant on technology. Gone are the
days when technology was aimed solely at younger people, it is no longer age
dependant", said David Emm, senior security researcher at Kaspersky Lab. "As
more mature consumers open their eyes to what technology has to offer, they
need to be aware that times have changed, and issues such as cybercrime and
malware are at the forefront of modern Internet activity and are developing
fast. However, there are simple Internet security measures you can put in
place to make technology fun and safe for all ages this Christmas."

Make it easy for your elders this Christmas and give them Internet Security
software to complement their new device. The newly launched Kaspersky Internet
Security 2013 offers a cost effective way to protect the most valuable and
personal information saved on a computer. To learn more about Kaspersky
Internet Security 2013 and Kaspersky Anti-Virus 2013, please visit:
http://www.kaspersky.co.uk

All figures, unless otherwise stated, are from YouGov Plc.  Total sample size
was 2111 adults. Fieldwork was undertaken between 7th - 10th September 2012 .
 The survey was carried out online. The figures have been weighted and are
representative of all UK adults (aged 18+).

Kaspersky Lab Newsroom

Kaspersky Lab has launched a new online newsroom, Kaspersky Lab
NewsroomEurope ( http://newsroom.kaspersky.eu/en ), for journalists
throughout Europe. The newsroom is specifically designed to serve many of the
media's most common requests, making it easier for journalists to find product
and corporate information, facts and figures, editorial copy, images, videos
and audio files, as well as details about the appropriate PR contacts.

About Kaspersky Lab

Kaspersky Lab is the world's largest privately held vendor of endpoint
protection solutions. The company is ranked among the world's top four vendors
of security solutions for endpoint users*. Throughout its 15-year history
Kaspersky Lab has remained an innovator in IT security and provides effective
digital security solutions for consumers, SMBs and Enterprises. The company
currently operates in almost 200 countries across the globe, providing
protection for over 300 million users worldwide. Learn more at
http://www.kaspersky.co.uk . For the latest on antivirus, anti-spyware,
anti-spam and other IT security issues and trends, visit:
http://www.securelist.com/ .

* The company was rated fourth in the IDC rating Worldwide Endpoint Security
Revenue by Vendor, 2010. The rating was published in the IDC report Worldwide
IT Security Products 2011-2015 Forecast and 2010 Vendor Shares  -  December
2011. The report ranked software vendors according to earnings from sales of
endpoint security solutions in 2010.

^© 2012 Kaspersky Lab. The information contained herein is subject to change
without notice. The only warranties for Kaspersky Lab products and services
are set forth in the express warranty statements accompanying such products
and services. Nothing herein should be construed as constituting an additional
warranty. Kaspersky Lab shall not be liable for technical or editorial errors
or omissions contained herein.

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