Orabrush Expands Retail Presence in Canada to More than 1,000 Stores

  Orabrush Expands Retail Presence in Canada to More than 1,000 Stores

  *London Drugs, Walmart Canada and Shoppers Drug Mart Stores Now Carry the
    Orabrush Tongue Cleaner
  *More than 30,000 Retail Outlets Worldwide Carry Orabrush Products
  *Orabrush Has One of the Top Subscribed Sponsor Channels on YouTube with
    More than 50 Million Views

Business Wire

PROVO, Utah -- December 17, 2012

Orabrush, Inc. today announced that it continues to gain momentum in Canada,
with three leading retailers now carrying the company’s tongue cleaner. First
available in Canada in September 2010, Orabrush is now available at more than
75 London Drugs locations, 300 Walmart Canada stores and, for the first time,
more than 760 Shoppers Drug Mart stores across the country.

“We pride ourselves on being a company that is among the first to adopt new
and exciting products, and are proud to have been the first retailer in North
America to carry the Orabrush,” said Rob Felix, general manager of general
merchandise at London Drugs. “Our customers’ satisfaction is our first
priority, and ensuring availability of the Orabrush as one of our oral hygiene
products helps us deliver on that promise.”

Canadian stores were among the first to adopt the Orabrush tongue cleaner
thanks to the popularity of the company’s quirky YouTube videos, which
fostered demand for the product in stores. Of Orabrush’s more than 50 million
views worldwide on its YouTube channel, 8.6 million of those have come from
Canada, and it is estimated that one in five Canadians have watched an
Orabrush YouTube video. Approximately 47,000 of the company’s more than
340,000 Facebook fans reside in Canada, with Montreal, Toronto and Vancouver
ranking in the top 10 cities of followers worldwide.

“Canadians have been some of Orabrush’s most ardent supporters,” said Jeff
Davis, CEO of Orabrush. “Orabrush’s placement in these respected retailers is
the result of our Reverse Marketing Model, which drives awareness online and
demand offline, leading to retail partnerships and helping consumers cure bad
breath. We have had tremendous success reaching audiences around the world and
look forward to seeing that continue in these Canadian retail outlets.”

For eight years,inventor Robert Wagstaff “Dr. Bob” was unable to find a
consumer base for his tongue cleaner as forays into retail and TV infomercials
proved unfruitful. It wasn't until the then 75-year-old joined forces with
Jeffrey Harmon, a college student at the time, to produce a YouTube video
marketing the product as a tool to help cure bad breath that Orabrush took
off. Ranked in the top subscribed sponsor channels on YouTube, Orabrush has
transformed its impressive online support into worldwide distribution at more
than 30,000 retail locations.

For more information about Orabrush, please see the following:

  *View the Orabrush YouTube Channel atwww.youtube.com/orabrush
  *Buy an Orabrush online atwww.orabrush.com
  *Find a retail location carrying the Orabrush
  *Follow Orabrush on Facebook at www.facebook.com/orabrush
  *View the Orabrush online press kit atwww.orabrush.com/company

About Orabrush

Orabrush, Inc. (www.orabrush.com) is an e-commerce distribution platform that
leverages social media marketing, with expertise in YouTube advertising, to
commercialize innovative products. Using its "reverse marketing model" with
YouTube, the company has delivered unprecedented results in awareness and
conversion driving online to offline sales with the Orabrush tongue cleaner
and enzyme-infused Orabrush tongue foam powered by Orazyme. With more than 50
million video views and more than 185,000 subscribers, Orabrush is one of the
top subscribed sponsor channels on YouTube (just behind brands like Apple and
Old Spice) and has more than 340,000 Facebook fans. Orabrush is in 15
countries, 75 retailers and more than 30,000 retail stores globally and has
become the No. 1 tongue cleaner in the world.


Orabrush Public Relations
Katy Kenealy, 801-461-9788
Orabrush Public Relations
Jacob Moon, 801-461-9790
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