(The following press release from the Australian Rugby Union was received
by e-mail. The sender verified the statement.)
Monday, 17th December, 2012
AUSTRALIAN RUGBY UNION AND LION EXTEND THEIR PARTNERSHIP FOR A FURTHER THREE
Australian Rugby Union and Lion Co today announced the renewal of their decade
long partnership, for a further three years.
The announcement came as Lion also announced Hahn SuperDry and St Hallett Wine
as the official Beer and Wine of the Qantas Wallabies.
For the next three years Hahn SuperDry and St Hallett Wines will feature at
official Australian Rugby Union functions.
ARU Acting CEO, Matt Carroll AM, thanked Lion for their continued support and
the ongoing partnership now featuring Hahn SuperDry and St Hallett.
“I would like to acknowledge the ongoing support of Lion which has been part of
the Rugby family for more than 10 years, and their decision to extend their
partnership of the Qantas Wallabies and Australian Rugby,” Mr Carroll said.
“I am pleased Lion have chosen Hahn SuperDry and St Hallett, two high profile
and highly respected brands of Lion, as the official Beer and Wine of the
“The support all of our partners provide is greatly appreciated and to have
well-known brands such as Hahn SuperDry and St Hallett on board is very
“Their continued support of our great game in Australia is truly appreciated.”
Hahn SuperDry Brand Director, Tanya Marler said the opportunity to promote the
beer through one of Australia’s most recognisable and iconic sporting teams was
“Hahn has been built on an innovative spirit that we will bring to life through
the partnership with the Qantas Wallabies,” Ms Marler said.
“We are looking forward to the next three years and are very pleased we’re able
to continue our longstanding partnership with ARU and the Qantas Wallabies.”
St Hallett Marketing Manager, Matt Roberts, said St Hallett was extremely
excited by the opportunity to work with one of Australia's most treasured
“We really enjoyed watching the Qantas Wallabies compete in the inaugural
Castrol EDGE Rugby Championship, against New Zealand, South Africa and
Argentina,” Mr Roberts said.
“Working with ARU and the Qantas Wallabies will present us with some exciting
opportunities to take our wines from the Barossa to a broader audience across
Earlier this year the Qantas Wallabies were involved with Hahn SuperDry when
four of the team starred in ‘The Beer Factor’, a new television show that aired
on GO! – one of the Nine Network’s Free To Air Digital Channels.
Hosted by popular comedian Tom Gleeson, the five-part series celebrated
aspiring Australian inventors as they unveiled their genius beer related ideas
in front of a studio audience and an expert panel. To find out more visit -
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