AUSTRALIAN RUGBY RE-SIGNS LION CO AS SPONSOR FOR THREE YEARS

     (The following press release from the Australian Rugby Union was received 
by e-mail. The sender verified the statement.) 
Monday, 17th December, 2012 
AUSTRALIAN RUGBY UNION AND LION EXTEND THEIR PARTNERSHIP FOR A FURTHER THREE 
YEARS 
Australian Rugby Union and Lion Co today announced the renewal of their decade 
long partnership, for a further three years. 
The announcement came as Lion also announced Hahn SuperDry and St Hallett Wine 
as the official Beer and Wine of the Qantas Wallabies. 
For the next three years Hahn SuperDry and St Hallett Wines will feature at 
official Australian Rugby Union functions. 
ARU Acting CEO, Matt Carroll AM, thanked Lion for their continued support and 
the ongoing partnership now featuring Hahn SuperDry and St Hallett. 
“I would like to acknowledge the ongoing support of Lion which has been part of 
the Rugby family for more than 10 years, and their decision to extend their 
partnership of the Qantas Wallabies and Australian Rugby,” Mr Carroll said. 
“I am pleased Lion have chosen Hahn SuperDry and St Hallett, two high profile 
and highly respected brands of Lion, as the official Beer and Wine of the 
Qantas Wallabies. 
“The support all of our partners provide is greatly appreciated and to have 
well-known brands such as Hahn SuperDry and St Hallett on board is very 
welcome. 
“Their continued support of our great game in Australia is truly appreciated.” 
Hahn SuperDry Brand Director, Tanya Marler said the opportunity to promote the 
beer through one of Australia’s most recognisable and iconic sporting teams was 
fantastic. 
“Hahn has been built on an innovative spirit that we will bring to life through 
the partnership with the Qantas Wallabies,” Ms Marler said. 
“We are looking forward to the next three years and are very pleased we’re able 
to continue our longstanding partnership with ARU and the Qantas Wallabies.” 
St Hallett Marketing Manager, Matt Roberts, said St Hallett was extremely 
excited by the opportunity to work with one of Australia's most treasured 
sporting teams. 
“We really enjoyed watching the Qantas Wallabies compete in the inaugural 
Castrol EDGE Rugby Championship, against New Zealand, South Africa and 
Argentina,” Mr Roberts said. 
“Working with ARU and the Qantas Wallabies will present us with some exciting 
opportunities to take our wines from the Barossa to a broader audience across 
Australia.” 
Earlier this year the Qantas Wallabies were involved with Hahn SuperDry when 
four of the team starred in ‘The Beer Factor’, a new television show that aired 
on GO! – one of the Nine Network’s Free To Air Digital Channels. 
Hosted by popular comedian Tom Gleeson, the five-part series celebrated 
aspiring Australian inventors as they unveiled their genius beer related ideas 
in front of a studio audience and an expert panel. To find out more visit - 
http://go.ninemsn.com.au/thebeerfactor
 
 
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