Nickelodeon And FLuD Team Up To Release Limited-Edition Teenage Mutant Ninja Turtles-Inspired Apparel & Accessories Featuring

 Nickelodeon And FLuD Team Up To Release Limited-Edition Teenage Mutant Ninja
Turtles-Inspired Apparel & Accessories Featuring Designs By Artist Ron English

PR Newswire

NEW YORK, Dec. 17, 2012

NEW YORK, Dec. 17, 2012 /PRNewswire/ --Nickelodeon and FLuD announced today a
partnership to create a series of limited-edition t-shirts and watches
inspired by Teenage Mutant Ninja Turtles. The line features interpretive
designs by artists including, Ron English, one of New York's most prolific
artists. All pieces from this collection are available now viaFLuD's online
shop and finer boutiques nationwide.

(Photo: )

"We are thrilled to partner with FLuD to develop Teenage Mutant Ninja Turtles
products," said Alix Kram, Vice President, Lifestyle and Retail Marketing,
Nickelodeon Consumer Products. "Not only are we combining our two iconic
brands, but we have the opportunity to work with amazing and influential
artists like Ron English to develop visually stimulating and memorable

Each watch features anover-sizedface with a Teenage Mutant Ninja Turtles
graphic and a graffiti-style logo on the band. The launch is also joined by
the release of four graphic Tees carrying a similar motif.

"Ron English is a legend, and the Teenage Mutant Ninja Turtles had every kid
in the 1980s dreaming of turning into a turtle – and I'm sure they had pet
sales for turtles flying through the roof too!," said Doug Cohen, Founder and
CEO,FLuDWatches. "Being able to see a legendary artist put his spin on an
iconic creation like Teenage Mutant Ninja Turtles isabsolutelycrazy – and
being able to have the canvas he uses for it be aFLuDwatch, is just an

Nickelodeon's Teenage Mutant Ninja Turtles premiered on Sept. 29 to 3.9
million viewers and has since grown in its audience double-digits. The
26-episode, half-hour action-comedy series breathes new life into the wildly
popular band of reptile brothers played by Jason Biggs (American Pie) as
"Leonardo," Rob Paulsen (Planet Sheen) as "Donatello" (Paulsen also voiced
the original "Raphael" from 1987-1996 in the very first TMNT series), Greg
Cipes (Teen Titans) as "Michelangelo" and Sean Astin (Lord of the Rings) as
"Raphael,". The series airs regularly on Saturdays at 11:00 a.m. (ET/PT).

About Ron English
One of the most prolific and recognizable artists alive today, New York-based
painter, designer and street artist Ron English has bombed the global
landscape with unforgettable images, on the street, in museums, in movies,
books, television, and album covers. English coined the term POPaganda to
describe his signature mash-up of high and low cultural touchstones, from
superhero mythology to totems of art history, to create a hilarious visual
language that turns advertising into "subvertizing" and parody into

About FLuD
FLuD was established in 2007 by a few good men who loved food, fashion and
good business. In an effort to bring the watch back to its rightful place as
one of the ultimate accessories, the concept for FLuD was born. Our goal is to
create unique, fresh watches for the casual and streetwear scene without the
pretentiousness or price tag. Fresh style, nice price, it's a simple formula.
We could get wordier, but it's not what FLuD is about - it's all about the

About Nickelodeon
Nickelodeon, now in its 33^rd year, is the number-one entertainment brand for
kids. It has built a diverse, global business by putting kids first in
everything it does. The company includes television programming and production
in the United States and around the world, plus consumer products, online,
recreation, books and feature films. Nickelodeon's U.S. television network is
seen in 100 million households and has been the number-one-rated basic cable
network for 17 consecutive years. For more information or artwork, visit Nickelodeon and all related titles, characters and
logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).

SOURCE Nickelodeon

Contact: Tori Fernandes, +1-212-846-4942,
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