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Chevrolet Corvette: 60 years of Iconic Design



                Chevrolet Corvette: 60 years of Iconic Design

  PR Newswire

  LONDON, December 17, 2012

LONDON, December 17, 2012 /PRNewswire/ --

  * Chevrolet Corvette plays a big role in Hollywood
  * Launch of the new Corvette 427 Convertible Collector's Edition

Famed for its enviable looks and powerful performance,  Chevrolet ' s
legendary Corvette is celebrating a unique milestone in the upcoming year -
its 60th Anniversary.

The  Corvette  exemplifies a true sports car - simply cool and exciting,
traits that have been underlined by its image in pop culture. However,
undeniable style isn't all that the Corvette possesses - it is safe and more
importantly, comfortable for everyday driving.

The fame of Corvette has long been established through its success in American
culture and its technical refinement. Over the course of time, a wide variety
of innovative features have contributed to its growth: Examples from the last
decades include extended mobility tires (also known as run-flat tires), the
head-up display, which projects important data on the windshield in plain view
of the driver, as well as magnetic selective ride control which enables
real-time damping.

Together with its constant technological advancements, the demand for
Corvettes to appear alongside famous actors and actresses has also not died
down. This trend serves to illustrate America's 60 year old love affair with
the iconic car.

Corvette takes the lead on the silver screen

Chevrolet's significance in the American cultural landscape is as obvious on
the streets as it is in the arts and entertainment. From action-packed
adventure films to TV dramas, Chevrolet's Corvette has taken 1,434 lead or
supporting roles in television shows and Hollywood films, firmly establishing
itself in American pop culture.

The Internet Movie Cars Database has recognized top movies featuring Corvettes
- a short selection includes:

  * Rush Hour (1998) - James Carter, the fast talking and quick witted
    detective, drives a sleek 1971 Chevrolet Corvette. The car makes for a
    perfect accessory to his quick paced, exciting, and adventurous lifestyle.
  * CARS 2 (2011) - Chevrolet NASCAR legend Jeff Gordon provides the voice for
    a Corvette C6.R character called Jeff Gorvette in the
    Disney-Pixar-animated film.
  * Corvette Summer (1978) - The leading man heads on an adventure to find his
    stolen 1973 Corvette Stingray, the ultimate object of desire in this
    classic teen summer movie.
  * Route 66 (1960-1964) - The iconic vehicle that stays true to the
    characters throughout their travels is a red 1960 Chevrolet Corvette
    convertible. The first season originally used a 1959 Chevrolet Corvette
    convertible, but then upgraded to the 1960 in the second season to push
    the newest product. Coincidentally, this product placement caused Corvette
    sales to double during the first season alone!
  * Transformers: Revenge of the Fallen (2009) - The sexy silver 2009 Corvette
    Stingray concept car was featured as Sideswipe, Autobot sidekick to
    Optimus Prime, giving the Corvette a mysterious and powerful aura, almost
    "out of this world".
  * Glee (Season 2, Episode 2) - The 2011 Chevrolet Corvette Grand Sport
    proved to be an instrument of power for Will Schuester and his arch
    nemesis Carl Howell when it came to vying for the attention of
    sweet-natured guidance counselor Emma Pillsbury. Maybe Corvettes are more
    instrumental than music to gain the attention of the woman you love?

"Corvette is admired the world over and there are few world-class vehicles
that can match its iconic status and successes," says Chevrolet Europe public
relations director Vijay Iyer. "Big or small screen stories go beyond movie
theaters, creating a unique emotional bond with the audience."

Launch of the new Corvette 427 Convertible Collector's Edition

The new Corvette 427 Convertible Collector's Edition was specifically built to
commemorate the 60th anniversary of this legendary sports car. It is the
fastest Corvette convertible ever built and includes the high-tech features
that the nameplate has become renowned for.

"For almost 60 years, Corvette has offered state-of-the-art features,
technologies and incredible performance," says Executive Chief Engineer Tadge
Juechter, the man responsible for overseeing the design of the Corvette 427
Convertible Collector's Edition.

With 60 years in its pocket, the Corvette continues to embody both
technological advancement and fame in the film industry. Like wine, the
Corvette only gets better with age! And the story is far from over: Next
year's North American International Auto Show in Detroit will see the official
reveal of the much anticipated Chevrolet Corvette C7 .

Source:

Movie entries on  imcdb.org  - Of the currently 29,478 movie entries listed, a
Corvette is featured in 1,434 entries playing main roles to background cars.

About Chevrolet

Chevrolet is General Motors' largest global brand with annual sales of more
than four million vehicles in more than 140 countries. It is the fourth
biggest global car brand in terms of sales and also one of the fastest growing
brands in the world. Chevrolet cars combine bold design, performance,
innovation and practicality. They provide outstanding value for money.
Established in the   U.S.   by Swiss émigré Louis Chevrolet in 1911, the brand
celebrated its centenary in 2011.   The brand was re-launched in   Europe   in
2005. It is represented with a total of 2,500 sales and service outlets in
Western and   Central Europe . The   UK   Chevrolet line-up includes the Spark
city car, the Aveo, the compact Cruze, the   Orlando   family van, the Captiva
SUV, the legendary Camaro and Corvette sports cars and the extended-range
Volt   electric car . In 2012, Chevrolet launched the Cruze station wagon.
More information on Chevrolet can be found at  http://www.chevrolet.co.uk   or
  media.chevrolet.co.uk .

Contact: Emily Higgins PR Executive / Chevrolet UK and Ireland Phone:
+44-1582-426723 / +44-7432-101690 emily.higgins@gm.com
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