UPDATE: Chris Harrison, Host of ABC-TV's "The Bachelor," Unveils
Newest Member of the Rose Family -- The Palazzo Rose
Las Vegas Resort Is Namesake of New Variety of Crimson Red Rose and
Will Exclusively Feature the Rose for One Year; Faith Hill Received
First Arrangement on Opening Night at The Venetian
LAS VEGAS, NV -- (Marketwire) -- 12/17/12 -- Amid a display of 6,500
roses, Chris Harrison, host of ABC-TV's "The Bachelor," led the
unveiling of the newest variety of red rose, called The Palazzo Rose,
after the Las Vegas resort. The rose "christening" ceremony -- held
in the resort's picturesque Waterfall Atrium & Gardens -- was also
attended by representatives of the flower's breeders and growers,
which was developed in The Netherlands.
The new breed of roses, which features deep crimson red petals and a
large amount of beautiful foliage, will be offered exclusively at the
resort for one year -- including the resort's famed Las Vegas wedding
program -- until it is more readily available at florists and retail
"We couldn't think of a more appropriate way to honor The Palazzo Las
Vegas brand," said Dana Beatty, director of horticulture for The
Palazzo and sister resort The Venetian. "In our research, people
often use adjectives to describe the resort like elegant and romantic
-- which is how we also describe this variety of rose."
The red rose has a deep color, and has a high petal count, which
allows it to open "large." It also has a substantial amount of green
foliage, adding to its beauty in arrangements. Finally, it has a long
shelf life, a quality prized by florists and consumers.
"Since we opened The Palazzo five years ago, millions of people have
professed their love for this brand," said John Caparella, president
and chief operating officer of The Palazzo, The Venetian, and Sands
Expo. "And when you talk love, what is more appropriate than a red
"In the end, this new rose absolutely mirrors what we are about," he
continued. "We are passionate about the quality -- and the romance --
of our Italian-inspired resorts and we are thrilled to be the
namesake of the world's newest variety of red rose."
The roses were bred and grown in The Netherlands, which is the
world's largest exporter of roses. They are distributed by Reineri, a
prestigious Dutch floral supplier. They are imported locally by
Greenfield & Company of Las Vegas.
"It takes about five years to develop a new variety of red rose,"
said Peter de Mos, general manager of Reineri. "This christening
ceremony is literally the culmination of hundreds and hundreds of
hours of work and dedication to create the newest and greatest
variety of red rose."
Using the hotel as a namesake for the new variety was a natural, he
said. "It's Italian; it's beautiful -- just like the flower. And the
deep red color is reminiscent of the bricks that create the very
foundation of a palace -- a Palazzo -- such as this."
During the ceremony, Harrison led the audience in a toast, and joined
Caparella in dousing an arrangement in champagne, a tradition of the
floral community to mark the "christening" of a new variety.
"This is my kind of rose ceremony," Harrison joked to the crowd, when
the champagne arrived.
Harrison also announced that the first official arrangement to
feature The Palazzo Rose was sent on Friday night to country music
sensation Faith Hill for the opening night of her new limited
engagement at The Venetian -- Soul2Soul -- also featuring her
husband, Tim McGraw.
Harrison, the host of "The Bachelor," is currently promoting the
newest season of show, which begins airing on ABC-TV on Jan. 7.
Statements in this press release, which are not historical facts, are
"forward-looking" statements that are made pursuant to the Safe
Harbor Provisions of the Private Securities Litigation Reform Act of
1995. Forward-looking statements involve a number of risks,
uncertainties or other factors beyond the Company's control, which
may cause material differences in actual results, performance or
other expectations. These factors include, but are not limited to
general economic conditions, competition, new ventures, government
regulation, legalization of gaming, interest rates, future terrorist
acts, insurance, and other factors detailed in the reports filed by
Las Vegas Sands Corp. with the Securities and Exchange Commission.
ABOUT THE PALAZZO LAS VEGAS
With more than 3,000 spacious suites, luxury shopping, world-class
dining and entertainment, the $1.9 billion, Silver LEED(R)
(Leadership in Energy and Environmental Design)-certified Palazzo Las
Vegas literally takes luxury to new heights. Ranked as one of the top
25 hotels in the U.S. and Canada in Travel + Leisure "World's Best
Awards" for two consecutive years, the AAA Five Diamond and Forbes
Travel Guide Four Star-Award winning resort is highlighted by a
flagship 85,000-square-foot Barneys New York. The Shoppes at The
Palazzo feature more than 60 luxury boutiques, including 20
remarkable stores and couture brands making their Las Vegas debuts at
The Palazzo including Chloe, Tory Burch, Christian Louboutin, Diane
von Furstenberg, Van Cleef & Arpels. The all-suite resort offers
plush and opulent suite accommodations ranging from a Luxury Suite at
an unprecedented 720 square feet to the 8,000-square-foot Chairman
suite with private terraces and plunge pools. The Palazzo also offers
a variety of cuisines from a collection of award-winning chefs such
as Carnevino by Mario Batali, CUT by Wolfgang Puck and Table 10 by
Emeril Lagasse. Other unique offerings include the chic dining and
nightlife hotspot, LAVO; the unique nightclub experience The Act; the
world's largest Canyon Ranch SpaClub; the ultimate sports bar,
sportsbook and restaurant on the Strip, Lagasse's Stadium; and
Prestige at The Palazzo -- an exclusive space designed to offer the
sophisticated traveler an elevated level of services and amenities
including private champagne check in, packing and unpacking services,
exclusive bath and pillow menus, complimentary cocktail reception and
more. Guests can earn points while they eat, sleep, shop and play
with Grazie, the premiere loyalty program, which rewards guests with
the ease and usability of just one card and one program. The Palazzo
and its famed sister resort, The Venetian Las Vegas, are the first
ever Alliance Resorts in the InterContinental Hotel Group global
portfolio. For additional information, visit The Palazzo website at
palazzolasvegas.com, follow on Twitter @palazzolasvegas and interact
on Facebook at facebook.com/palazzolasvegas.
The names and brands mentioned above are trademarks and/or registered
trademarks of their respective owners.
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