National Bank and Cool Taxi take to the streets to ensure your peace of mind

National Bank and Cool Taxi take to the streets to ensure your peace of mind 
MONTREAL, Dec. 17, 2012 /CNW Telbec/ - A taxi sporting National Bank and Cool 
Taxi logos will be touring the main arteries of Montreal on the evening of 
Thursday, December 20 to hand out free Cool Taxi coupons. This original 
initiative has been a great success on December 13 to raise the public's 
awareness that prepaid Cool Taxi coupons can be purchased in $5 and $10 
denominations in all National Bank branches across Quebec. Thanks to the 
partnership between National Bank and the Comité provincial de concertation 
et de développement de l'industrie du taxi (CPCDIT), Cool Taxi coupons can be 
used year-round in any taxi in the province. 
"This unique project is in keeping with our many other partnerships that help 
young people and foster their development," explained Diane Giard, Executive 
Vice-President - Personal and Commercial Banking for National Bank. "It is 
therefore only natural for the Bank to place its branch network at Cool Taxi's 
disposal. It's a simple and effective way to make the coupons more accessible 
and encourage Quebecers of all ages to play it safe." 
Cool Taxi was created and developed in 2010 by the CPCDIT further to a 
challenge from the fathers of three girls who were seriously injured in a car 
accident combining speed, alcohol and recklessness. Its goal is to promote 
safe driving and help reduce the number of deaths and injuries on Quebec's 
Every year, through its donations and sponsorships program and the initiatives 
of its employees, National Bank supports hundreds of organizations across 
Canada. It focuses primarily on four main areas of activity—health, 
education, arts and culture, and community outreach—with the goal of 
generating positive benefits for communities. To find out more, consult the 
Social Responsibility Report at 
About National Bank of Canada
With $178 billion in assets as at October 31, 2012, National Bank of Canada 
(, together with its subsidiaries, forms one of Canada's leading 
integrated financial groups, and was named among the five strongest banks in 
the world by Bloomberg Markets. The Bank has close to 20,000 employees and is 
widely recognized as a top employer. Its securities are listed on the Toronto 
Stock Exchange (TSX: NA). Follow the Bank's activities via social media and 
learn more about its extensive community involvement at and 
(The telephone number provided below is for the exclusive use of  journalists 
and other media representatives.): 
Marie-Pierre Jodoin Senior Advisor - Public Affairs National Bank Tel.: 
Image with caption: "National Bank Ambassador offers Cool Taxi coupons to a 
passer-by. (CNW Group/National Bank of Canada)". Image available at: 
Image with caption: "National Bank Ambassadors with (left to right) Mr. Dory 
Saliba, president of the Comité provincial de concertation et de 
développement de l'industrie du taxi, and Mr. Nicola Di Iorio, one of the 
three dads who founded Cool Taxi. (CNW Group/National Bank of Canada)". Image 
available at: 
SOURCE: National Bank of Canada 
To view this news release in HTML formatting, please use the following URL: 
CO: National Bank of Canada
ST: Quebec
-0- Dec/17/2012 20:06 GMT
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