ProfNet Experts Available on Bad Tax Advice, Career Resolutions, Facebook and Disclosure, More PR Newswire Dec. 17 Also in This Edition: Jobs for Writers and Media Industry Blog Posts ProfNet is a free service that provides journalists, bloggers, authors and other writers with links to experts and story ideas on the topics they cover. You'll also find links to job opportunities and other news and resources we think you'll find useful. To receive these updates by email, send a note to email@example.com with the industries you cover, and we'll add you to the appropriate edition. If you are in need of an expert source, you can also submit a free ProfNet query and have qualified sources come to you, or search the free ProfNet Connect database, which features nearly 50,000 user profiles, all searchable by keyword. If you are looking for Spanish-speaking experts, you can also opt to send your query via ProfNet en Espanol; just select that option when submitting your request. EXPERT ALERTS oThe Downward Spiral of the Ski Industry in face of Climate Change oThe Push for Public-Private Partnerships (3Ps) oYelp Lawsuit Puts Reviewers in the Spotlight oWatch Out for Bad Tax Advice oSEC Scrutinizing Netflix Facebook Post oWorkplace: 2013 New Year's Career Resolutions: Tips to Make a Career Change oTechnology Combats Growth of Household Mold from Climate Change oNew Smartphone Technology Can Help Save Occupants in High-Rise Buildings oAdoption Credit Set to Expire Dec. 31 MEDIA JOBS oProduction Associate – Disney ABC (NYC) oLocal TV News Reporter (Spanish) – Telemundo (IL) oArts & Entertainment Reporter – Journal Gazette (IN) OTHER NEWS & RESOURCES oBrands + Journalism: Unholy Alliance or New Marketplace Reality? oGrammar Hammer: Are Your Trees Lighted or Lit? oHow to Become an Expert Source for Top-Tier Media **************** EXPERT ALERTS Expert Alerts are listings of ProfNet members who are available to discuss timely news topics. If you are interested in interviewing any of the experts, please contact their media representative at the end of the listing. You can also find Expert Alerts online at http://bit.ly/pncalerts The Downward Spiral of the Ski Industry in face of Climate Change Richard Nemet CEO Metar Weather "Due to diminished snowfall patterns and the changes in outdoor behavior, a study recently released reports that the winter tourism and ski industry has taken a loss of $1 billion and shows shrinking numbers of winter sports tourists also hurts the bottom line of restaurants, lodging, gas stations, grocery stores, and bars. So dire is the climate change threat to winter weather-dependent business that an entirely new industry has evolved to offer much-needed weather risk protection plans. It's important for businesses to turn to weather risk insurance products to hedge against loss of foot traffic, related sales, and budgeting/expenditures." Nemet can address how weather-dependent businesses are fighting climate change throughweather risk insurance, and how snow-dependent businesses are turning to the insurance industry to combat climate change. Media Contact: Jerry Schranz,firstname.lastname@example.org The Push for Public-Private Partnerships (3Ps) Michael Baker Partner Atkinson, Andelson, Loya, Ruud & Romo "The reason for the push on 3Ps is to help finance and mitigate the public cost (taxpayer contributions) to build traditional public infrastructure and maintain the infrastructure (highways, bridges, water works, etc.). The classic 3P is typically in transportation, and a prime example would be the SR 91 Toll Lane in the Los Angeles/Orange County area." Baker, a practicing construction attorney with over 20 years of experience in this area of law, is available to elaborate further on this idea, in addition to discussing other trends in the construction industry. He is an author and expert lecturer in construction law and has published articles locally, nationally and internationally in various trade journals, legal journals and general publications aimed towards the design and construction industry. He has extensive experience in representing contractors in business and contractual matters and has a strong sense of what trends to look out for in the construction industry including the push for public-private partnerships (3Ps). He is based in Irvine, Calif. Website: http://www.aalrr.com/attorneys/michael_j._baker Media Contact: Crystal Rockwood, email@example.com Yelp Lawsuit Puts Reviewers in the Spotlight Jimmy Ardoin Attorney Ardoin Law PLLC in Houston "A judge in Fairfax County Virginia recently ruled that written sections of a customer's negative review should be removed from the popular online review site Yelp.com, after a Virginia contractor filed a lawsuit claiming the scathing review had harmed his business. This is such a new area of law, it is hard to determine how the lawsuit will turn out. Much of the case will come down to determining if the review is based on fact or merely opinion. If it is the customer's opinion, there isn't much chance a business could win. Lawsuits such as this are new and notable, and often draw more attention to the issues raised in the review. In many instances, it may be best for a company to just leave it alone." Media Contact: Alan Bentrup, firstname.lastname@example.org Watch Out for Bad Tax Advice Lawrence Brown Tax Litigator Brown PC in Fort Worth "As consumers begin preparing for their end-of-year tax deductions and 2012 filings, the IRS is preparing a new round of audits and undercover visits to potentially shady tax preparers. The government is actively looking for tax advisors who cross the line by claiming false deductions or understating income for their clients. There are more federal requirements and more leverage than ever to identify and prosecute preparers, but consumers also can face financial penalties and payments for authorizing a fraudulent return. One step to help avoid problems is to make sure the person who prepares and signs your return has an IRS identification number, which is now mandatory. And if your tax advisor is suggesting a deduction that seems fishy to you, take your business elsewhere." Media Contact: Barry Pound, email@example.com SEC Scrutinizing Netflix Facebook Post Randy Ray Corporate Compliance Attorney Munck Wilson Mandala in Dallas "Netflix CEO Reed Hastings is in regulatory hot water over a Facebook post that watchdogs believe amounts to selective disclosure of material information in violation of SEC Regulation FD. The complaint stems from Hastings' decision not to disclose the news through 'traditional' information sources, which the SEC contends would make it available for all interested parties to see before or at the same time as any other disclosure. Technology frequently evolves much faster than regulation and law. Regulation FD already has evolved since it was adopted in 2000. Businesses now may provide material information to investors on their websites as a public disclosure. That was not permitted originally under Regulation FD. This case raises the question of whether a disclosure to social media followers should be viewed as a selective disclosure to 'friends' or amounts to a public disclosure in which all interested parties have an equal opportunity to receive." Media Contact: Robert Tharp, firstname.lastname@example.org Workplace: 2013 New Year's Career Resolutions: Tips to Make a Career Change Julie Redfield Talent Management Expert PA Consulting Group If you've been considering a career change, the new calendar provides a fresh start. Julie Redfield, talent management expert at PA Consulting Group, offers tips to embrace in 2013 to help make a career change, which include: 1) Take the time to actually write down a list of the pros and cons of your current job and discuss them with a trusted confidante. This action will help you realize why you want to make a change, and what your new career needs are. 2) Make sure your desire to change jobs or careers is fact-based. Changing careers is a major life decision and should not be taken lightly. Take the time to gather facts about your new industry, companies and the jobs you are researching. 3) Join an association in your new field to learn more and meet industry contacts. 4) Find a recruiter who specializes in your field. Build a strong relationship with a least one recruiter, so that they get to know you -- the more you know your recruiter, the better equipped they will be to find suitable prospects for you. 5) Don't be afraid to tell people your true personal story and why you want a career change. Everyone can relate to the human side of career changes, so be clear and direct about you want and why. Media Contact: Carrie Gray, email@example.com Technology Combats Growth of Household Mold from Climate Change Joseph Schulman Founder and CEO Rest Assured UV Sanitary Systems "The increase in severe weather systems such as the recent Hurricane Sandy has brought with it an increase of ugly mold which in turn has raised major health concerns. Mold often grows on material like drywall, wood, paper and ceiling tiles. Moisture from a major storm surge or other floodingnot only damages homes but it can set in motion an increase in mold growths,which can be toxic at its worst and at its least very difficult to remove.This is because mold is constantly renewing itself by producing spores which, like seeds, germinate new mold growth on moist surfaces. But how can one stop mold growth in the presence of persistent moisture that may never be able to be completely dried up? NASA unintentionallysolved this problemwhen it when it was trying produce a sustainable food supplyfor manned space flight.The hormoneEthylene, produced by growing vegetables and fruits, can build up and become toxic in enclosed spaces, causing spoilage and waste of the food being grown.The NASA solution was a uniquebio-conversiontechnology that instantlybroke down or 'converted' any airborne organic at amolecularlevel, solid or gas, regardless ofparticlesize, into a harmless vapor. It was later proven to eradicate viruses, bacteria, fungi and mold. The NASA breakthrough became available commercially and has so far demonstrated remarkable results both in commercial and domestic use." Schulman is based in Jackson, N.J. He is available for media interviews and can discuss steps for eradicating mold. Media Contact: Richard Berman, BermanPR@gmail.com New Smartphone Technology Can Help Save Occupants in High-Rise Buildings Hector Gomez President and CEO Building Safety Solutions "The Increase in severe weather incidents across the United States has heightened interest in protecting the occupants of high-rise office buildings from unanticipated events. Advances in mobile applications have allowed the creation of emergency preparedness software that resides on the smartphones or tablets of building tenants and their employees. The content in a mobile application can be customized to the building it serves. Instant messaging can also be integrated to advise occupants of dangers that may compromise their safety. In addition, online systems now exist whereby employees can log on and interact with information to see exactly what their floor and building looks like. 3-D graphics can show evacuation and other emergency procedures visually. Designated floor leaders can see immediately where their personnel are located to direct help for their evacuation." Gomez is based in Pasadena, Calif., and is available for media interviews. Media Contact, Richard Berman, BermanPR@gmail.com Adoption Credit Set to Expire Dec. 31 Bill Blacquiere President Bethany Christian Services "As Congress and President Obama continue the debate on the fiscal cliff, many in the adoption community are concerned about the pending expiration of the adoption tax credit on Dec. 31. Started in 1997 to provide financial aid to couples looking to adopt, the adoption tax credit has helped make adoption more affordable for low- and middle-income families, thus giving permanent homes to thousands of orphaned children in the U.S. and abroad. Without the tax credit, it is likely that there will be fewer adoptions in 2013 and beyond. I remain optimistic that the tax credit will be extended but, with less than three weeks before the deadline, I worry about the impact on future adoptions. There are about 114,000 children in the U.S. that are in foster care waiting to be adopted. There are many families who are willing to adopt these children but do not have the financial resources to do so. The adoption tax credit empowers them to adopt these children." Blacquiere is president of Bethany Christian Services, the nation's largest family preservation agency specializing in adoption. He is available for interviews on the adoption tax credit. Media Contact: Joe DiBenedetto, firstname.lastname@example.org *************** MEDIA JOBS: Following are links to job listings for staff and freelance writers, editors and producers. You can view these and more job listings on our Job Board: http://bit.ly/pncjobboard oProduction Associate – Disney ABC (NYC) oLocal TV News Reporter (Spanish) – Telemundo (IL) oArts & Entertainment Reporter – Journal Gazette (IN) See more listings here. ****************** OTHER NEWS & RESOURCES: Following are links to other news and resources we think you might find useful. If you have an item you think other reporters would be interested in and would like us to include in a future alert, please drop us a line at email@example.com oBRANDS + JOURNALISM: UNHOLY ALLIANCE OR NEW MARKETPLACE REALITY? Forbes recently published an article on the changing landscape of digital advertising and increasingly grim economics of journalism. The article suggests it's the duty of journalists in the newsroom to find solutions for their flagging traditional media outlets. Within the discussion, he devotes considerable attention to the increasing popularity of branded content: http://bit.ly/X6br55 oGRAMMAR HAMMER: ARE YOUR TREES LIGHTED OR LIT? Christmas is just a week away. Are your gifts purchased? Are your stockings hung? Have you procured the roast beast? What about the tree? Is it lit up for the holiday -- or is it lighted?Lighted vs. lit is like the trick question of grammar rules. So, which is correct? http://bit.ly/VLVPm0 oHOW TO BECOME AN EXPERT SOURCE FOR TOP-TIER MEDIA: Earlier this year, Charles Passy, staff writer for the Wall Street Journal Digital Network, was looking for experts on farm stands and sent a query via ProfNet. Mark Tardif, director of college communications at Unity College in Maine, saw the query and immediately knew he had the perfect expert – Sara Trunzo, Unity's food and farms project coordinator. Tardif responded to Passy with Trunzo's information, and the pitch resulted in a national media hit for Unity College, a small environmental college with less than 600 full-time students. We thought it would be interesting to hear about the mechanics behind the article and pitch from three different perspectives – the reporter, the PR professional and the expert -- so we invited Passy, Tardif and Trunzo to be part of a free webinar we hosted last week. Here are some highlights of the webinar for those who were unable to attend: http://bit.ly/Zh0BhP ******************** PROFNET is an exclusive service of PR Newswire. To submit a request for experts: http://bit.ly/findexperts To search the ProfNet Connect experts database: http://www.profnetconnect.com To contact ProfNet by phone: +1-800-PROFNET, ext. 1 To share a thought on Expert Alerts: firstname.lastname@example.org /PRNewswire-- Dec. 17, 2012/ SOURCE ProfNet Website: http://www.profnet.com
ProfNet Experts Available on Bad Tax Advice, Career Resolutions, Facebook and Disclosure, More
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