Think Kids – Think St. Jude – Think Hope!

  Think Kids – Think St. Jude – Think Hope!

Business Wire

FORT LAUDERDALE, Fla. -- December 17, 2012

THINK KIDS – THINK ST. JUDE – THINK HOPE – THINK NATIONAL BEVERAGE CORP!
National Beverage (NASDAQ: FIZZ) is once again embracing the opportunity to
give deserving children . . . Hope ‒ this holiday season!  Consumers across
the nation are asked to further the cause of St. Jude Children’s Research
Hospital^® through the purchase of St. Nick’s soft drinks and juices. St.
Nick’s holiday drinks were specifically developed by National Beverage almost
two decades ago with the mission of aiding St. Jude in revolutionizing the
treatment of cancer and other catastrophic diseases.

St. Nick’s offers delicious Snowflake Orange, Candy Cane Cola, Frosty Red
Grape and Holiday Punch flavors in eight-ounce cans. Refreshing holiday tastes
are also featured in various ‘St. Nick’ flavors of Shasta, Faygo and Everfresh
drinks with endearing artwork inspired by the children of St. Jude Children’s
Research Hospital.

“All of National Beverage is grief-stricken by the horrific tragedy in
Connecticut – this senseless event has brought home the need for us to embrace
and protect the innocent – beautiful children who are living with current
national dilemmas they should never have to experience. Our leaders, while
mournful, must understand that their courage, their compassion, their human
goodness – is what a young mind ponders. Tough pounding fists, edging men who
harbor differences into a fight – is not what a nervous youth should witness!
Our leadership should calm – not divide . . . lead the way – not cause unrest
and give all of America her moral compass of Hope – again,” stated Nick A.
Caporella, Chairman and Chief Executive Officer.

To further aid St. Jude Children’s Research Hospital in its lifesaving mission
and to stimulate generous donations, National Beverage has again placed a
full-page ad in USA Today that features the work of St. Jude’s children. “The
support of National Beverage as a St. Jude Thanks and Giving partner is a
testament to its commitment to the lifesaving mission of St. Jude,” said Marlo
Thomas, national outreach director for St. Jude Children's Research Hospital.

National Beverage’s iconic brands are the genuine essence . . . of America.
Our company is highly innovative as a pace-setter in the changing soft-drink
industry, featuring refreshment products that are geared toward the
lifestyle/health-conscious consumer. St. Nick’s® – Shasta® – Faygo® –
Everfresh® and LaCroix® are aligned with Rip It® energy products to make
National Beverage . . . America’s Flavor•Favorite – soft-drink company.

                  “Patriotism” – If Only We Could Bottle It!

           Fun, Flavor and Vitality . . . the National Beverage Way

In addition to purchasing St. Nick’s drinks, consumers can make donations
online at www.stnicks4stjude.com or by calling 1-800-4STJUDE.

Contact:

National Beverage Corp.
Grace Keene, 877-NBC-FIZZ
Office of the Chairman
 
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