Socialbakers acquires Socialbrando in a move to launch a new social media advertising service

  Socialbakers acquires Socialbrando in a move to launch a new social media
                             advertising service

PR Newswire

SAN FRANCISCO, Dec. 17, 2012

SAN FRANCISCO, Dec. 17, 2012 /PRNewswire/ --Today, Socialbakers acquires the
social media advertising company, Socialbrando, incorporating both its
platform and European-based team out of Split, Croatia. Socialbrando is
becoming fully integrated into the Socialbakers structure, making it
Socialbakers' 10^th international office.

Following the 2^nd investment round, led by Index Ventures, the acquisition of
Socialbrando has become aligned with Socialbakers' strategy and plans to
expand its current social media analytics platform. This includes profile
comparisons and industry benchmarking with a key advertising and performance
measurement functionality that will help marketers understand in more detail
what target audience they're reaching, how much it costs them, and how
effective their social media campaigns are.

Socialbakers' CEO, Jan Rezab, says: "Measuring the true impact of social media
advertising is still in early stages. Socialbakers, with its robust platform
and its state of the art social media insights, will offer a unique product,
which will not only measure the impact of social media ads, but also help find
the right audience demographic. Marketers will, for example, be able to see
which target audience is being reached by their competition."

"With our new tool, brands will be able to get a much more detailed
understanding of the audience they're paying to reach in terms of what they
like and want. This means that the audience will interact with the brand on a
greater scale and will be more likely to buy the product."

The entire Socialbrando team, including CEO Mario Francesevic, and CTO,
Andreas Bobos, is joining the Socialbakers team and will play a vital role in
developing Socialbakers' new Ad Insights and Ad Analytics products.

AboutSocialbakers:
Socialbakersis a user friendlysocialmediaanalytics platform which provides
the only global solution that allows brands to measure, compare, and contrast
the success of their social media campaigns with competitive intelligence.

Since 2009Socialbakershas continuously developed innovative tools for
companies to measure and maximize the effectiveness of theirsocialmarketing
campaigns across all major social networks. With more than 160 employees
located in 10 offices worldwide,Socialbakersis one of the world's fastest
growingsocialmediaand digital analytics company.

Defined by rapid product innovation and relentless dedication to customer
success,Socialbakersis closely connected with keysocialand digital
companies, such as Twitter, Facebook, YouTube, LinkedIn and Google+.In the
world ofsocialmarketing, where tactics and strategies are rapidly
evolving,Socialbakerscontinually develops and improves products in order to
fit the individual needs of our clients.

Recognizing the utility ofSocialbakers' products, Facebook has
awardedSocialbakersthree Preferred Marketing Developer badges.

SOURCE Socialbakers

Website: http://www.socialbakers.com
Contact: Bridget Gilbride, SS|PR, +1-847-415-9333, bgilbride@sspr.com,
press@socialbakers.com
 
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