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Manulife's DRIVE TO 125 campaign a success


Canadians volunteer over 130,000 hours for charity


    --  Canadians surpass goal of 125,000 hours
    --  Société pour les Enfants Handicapés du Québec receives $10,000
        donation

WATERLOO, ON, Dec. 17, 2012 /CNW/ - Launched during National Volunteer Week in 
April 2012, Canadians collectively pledged just over 130,000 hours of 
volunteer work to causes near and dear to their hearts during Manulife 
Financial's DRIVE to 125 initiative.

In celebration of its 125(th) anniversary, Manulife began the DRIVE to 125 
social-cause campaign to help encourage and promote volunteerism by 
encouraging Canadians to collectively pledge 125,000 volunteer hours. "At 
Manulife we believe that every volunteer, every volunteer act and every hour 
given back is an investment in the future of all Canadians," said Nicole 
Boivin, Chief Branding and Communications Officer at Manulife Financial. "The 
fact that we surpassed our goal is a great testament to the generosity and 
giving nature of our citizens."

Promoted on the Get Volunteering Facebook page, Canadians were asked to pledge 
volunteer hours and register for a chance to win a donation for a charity of 
their choice. The campaign ended on December 5(th), 2012, a date recognized 
worldwide as the United Nation's International Volunteer Day for Economic and 
Social Development.

The draw winner was DRIVE to 125 participant Marc-Antoine Charette. He has 
directed the $10,000 donation to the Société pour les Enfants Handicapés du 
Québec/Quebec Society for Disabled Children.

"I was thrilled to find out I was the DRIVE to 125 winner," shared 
Marc-Antoine Charette. "Manulife's donation will enable the Quebec Society for 
Disabled Children's volunteers and employees to continue their important work 
with disabled kids and, on their behalf, let me say thank you!"

"For 85 years, no one has worked more passionately for the Quebec Society for 
Disabled Children than our volunteers -the selfless people who keep us going," 
said Ronald Davidson, Executive Director. "That's why we're taking up 
Manulife's initiative to inspire a whole new generation of volunteers like 
Marc-Antoine. Their contribution will help the most vulnerable in our 
communities reach their full potential."

Highlights from DRIVE to 125, including a breakdown of the pledged volunteer 
hours by category and region, can be found on the Get Volunteering Facebook 
page.

"We are so pleased with the results from the campaign," added Ms. Boivin. "We 
had learned through the recent Canadian Survey of Giving, Volunteering and 
Participating that less than half of all Canadians volunteered between 2007 
and 2010 and we wanted to encourage more people to give back. We thank 
everyone who pledged hours and made an investment of time in their community."

About Manulife's commitment to volunteerism

Every day Manulife helps Canadians prepare for their future. The Manulife 
Volunteer Commitment focuses on helping Canadians build a better future on 
three important levels: by inspiring Canadians to want to get involved and 
give back; by supporting initiatives that help Canadians match their unique 
skills and talents with meaningful volunteer opportunities; and by engaging 
Canadians in the idea of volunteerism and its value to the future of our 
country.  To learn more, visit www.manulife.ca  or Get Volunteering on 
Facebook.

About Manulife Financial

Manulife Financial is a leading Canada-based financial services group with 
principal operations in Asia, Canada and the United States. In 2012, we 
celebrate 125 years of providing clients strong, reliable, trustworthy and 
forward-thinking solutions for their most significant financial decisions. Our 
international network of employees, agents and distribution partners offers 
financial protection and wealth management products and services to millions 
of clients. We also provide asset management services to institutional 
customers. Funds under management by Manulife Financial and its subsidiaries 
were C$515 billion (US$523 billion) as at September 30, 2012. The Company 
operates as Manulife Financial in Canada and Asia and primarily as John 
Hancock in the United States.

Manulife Financial Corporation trades as 'MFC' on the TSX, NYSE and PSE, and 
under '945' on the SEHK. Manulife Financial can be found on the Internet at 
manulife.com.

Media contact:  Tracy Van Kalsbeek Manulife Financial 519-594-4697 
tracy_vankalsbeek@manulife.com

SOURCE: Manulife Financial Corporation

To view this news release in HTML formatting, please use the following URL: 
http://www.newswire.ca/en/releases/archive/December2012/17/c9659.html

CO: Manulife Financial Corporation
ST: Ontario
NI: INS CHARITY 

-0- Dec/17/2012 17:45 GMT

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