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Philips Launches the IntelliPower Dynamic LED Lighting Solution



  Philips Launches the IntelliPower Dynamic LED Lighting Solution

IntelliPower brings affordable, dynamic, digitally controllable LED lighting
where it was never possible before

Business Wire

BURLINGTON, Mass. -- December 17, 2012

Philips Color Kinetics today announced IntelliPower, its newest innovation for
delivering high-bandwidth LED lighting control using existing electrical and
physical infrastructures. IntelliPower makes it easy to deploy intelligent,
digitally controllable LED lighting solutions in any situation where re-wiring
is not desirable or feasible, including historic buildings, in-ground systems,
bridges, and monumental exteriors. With IntelliPower, Philips Color Kinetics
is building on its expertise and leadership in LED lighting to deliver the
benefits of a state-of-the-art LED lighting system without requiring expensive
or disruptive rewiring, renovation, or excavation work.

Philips recently debuted IntelliPower to re-light the towers on Boston’s
iconic Leonard P. Zakim Bunker Hill Memorial Bridge with intelligent,
color-changing LED lighting fixtures from Philips Color Kinetics. With just
the push of a button, the Massachusetts Department of Transportation can
change the colors and intensity of the lights as well as display dynamic,
color-changing light shows, while at the same time reducing energy consumption
by more than 80% over the previously installed conventional lighting system.
In addition, because IntelliPower uses the wiring and fixture mounting points
already on the bridge, the Massachusetts Department of Transportation also
saved money on the installation.

“Since construction, this bridge has served as a symbol for the Commonwealth,”
said Richard A. Davey, Massachusetts Department of Transportation (MassDOT)
Secretary & CEO. “With this relighting made possible by Philips LED
technology, we renew our belief that a bridge can be more than a symbol. It
can help build community. This new color technology will allow us to promote,
engage and inform our community.”

IntelliPower is ideal for all installations, small to large, where re-wiring
may be difficult or cost-prohibitive. Unlike other LED solutions which use
low-bandwidth data transmission for switching and dimming a limited number of
fixtures, IntelliPower employs high bandwidth, bi-directional, Ethernet speed
data transmission for a robust solution that enables the full range of
dynamic, color-changing effects. IntelliPower affords new ways to transform
structures and spaces in cities and communities by lowering overall
installation and maintenance costs while bringing the deployment of
intelligent, digitally-controlled LED lighting systems in line with budgetary
constraints.

“Until now, cities and building owners have been limited to traditional
lighting technologies that offer limited lighting effects and are labor
intensive to maintain, or dynamic lighting systems that are cost prohibitive
to install,” said Jeff Cassis, general manager of Philips Color Kinetics.
“With IntelliPower, any building or structure can now realize all the benefits
of LED lighting, including energy and maintenance savings and the power of
dynamic lighting effects, without high upfront costs or the necessity to
rewire. IntelliPower offers an affordable way to transform spaces and places
with dynamic and sustainable LED lighting.”

Building on its expertise in lighting some of the world’s most iconic
structures, including the Empire State Building, Miami Tower, and the Corpus
Christi Harbor Bridge, Philips Color Kinetics continues to deliver LED
innovations to transform environments using highly efficient, long-lasting
environmentally friendly, and inherently digital source of illumination. More
information about IntelliPower is available at
www.philipscolorkinetics.com/ls/pds/IntelliPower/.

About Royal Philips Electronics

Royal Philips Electronics (NYSE: PHG, AEX: PHIA) is a diversified health and
well-being company, focused on improving people’s lives through meaningful
innovation in the areas of Healthcare, Consumer Lifestyle and Lighting.
Headquartered in the Netherlands, Philips posted 2011 sales of EUR 22.6
billion and employs approximately 122,000 employees with sales and services in
more than 100 countries. The company is a leader in cardiac care, acute care
and home healthcare, energy efficient lighting solutions and new lighting
applications, as well as male shaving and grooming, home and portable
entertainment and oral healthcare. News from Philips is located at
www.philips.com/newscenter.

Contact:

Philips Lighting North America
Lighting Communications
Silvie Casanova, 1-978-659-7467
silvie.casanova@philips.com
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