BroadSoft Receives 2012 INTERNET TELEPHONY Product of the Year

BroadSoft Receives 2012 INTERNET TELEPHONY Product of the Year Award 
BroadTouch Business Communicator Recognized as Innovative Approach to
Providing Single Unified Communications User Experience 
GAITHERSBURG, MD -- (Marketwire) -- 12/17/12 --  BroadSoft, Inc.
(NASDAQ: BSFT) announced today that TMC, a global, integrated media
company, has named BroadTouch Business Communicator(TM) as a
recipient of the 2012 INTERNET TELEPHONY Product of the Year Award. 
BroadTouch Business Communicator is a unified communications (UC)
services user interface that enables telecommunications service
providers to transform the way individuals communicate by making
voice, video, business directory access, call history, instant
messaging and presence available through a single interface that
spans a user's mobile devices and platforms. BroadTouch Business
Communicator brings clarity and simplicity to the muddled
communications environment that the Bring-Your-Own-Device (BYOD)
mobile enterprise is creating, providing users with a single
application they can access across all mobile and PC devices,
services and networks, including Windows, Mac, iOS and Android.  
"The proliferation of tablets and smartphones unlocks new
communications options for consumers and enterprise users, but also
creates a singular challenge for service providers -- how to make
mobile UC services available on a single interface that spans all of
a user's mobile devices and platforms," said Leslie Ferry, vice
president marketing, BroadSoft. "BroadTouch Business Communicator was
launched to address this critical challenge, and we are honored that
INTERNET TELEPHONY has recognized our product for its innovation and
potential impact on the market."  
"It is with pleasure that we recognize BroadSoft with a Product of
the Year Award. The editors of INTERNET TELEPHONY have verified that
BroadTouch Business Communicator displays quality and innovation
while providing solutions to real business communications
challenges," stated Rich Tehrani, CEO, TMC. "I would like to
congratulate the team at BroadSoft for their commitment to advancing
IP communication technologies." 
2012 Product of the Year winners are published in the
January/February 2013 issue of INTERNET TELEPHONY magazine. INTERNET
TELEPHONY has been the authority in IP communication since 1998(TM).
For more information about TMC, please visit  
About BroadSoft
 BroadSoft is the leading provider of software and
services that enable mobile, fixed-line and cable service providers
to offer Unified Communications over their Internet Protocol network.
The Company's core communications platform enables the delivery of a
range of enterprise and consumer calling, messaging and collaboration
communication services, including private branch exchanges, video
calling, text messaging and converged mobile and fixed-line services. 
Communications Authority since 1998(TM). Beginning with the first
issue, INTERNET TELEPHONY magazine has been providing unbiased views
of the complicated converged communications space. For more
information, please visit Follow INTERNET TELEPHONY
magazine on Twitter or join our Linked In group. Subscribe or visit  
About TMC 
 TMC is a global, integrated media company that helps
clients build communities in print, in person and online. TMC
publishes multiple magazines including CUSTOMER, INTERNET TELEPHONY,
M2M Evolution and Cloud Computing. TMCnet is read by as many as 1.5
million unique visitors each month, and is the leading source of news
and articles for the communications and technology industries. TMC is
also the producer of ITEXPO, the world's leading B2B communications
event, as well as industry events: M2M Evolution; Cloud4SMB Expo;
DevCon5; HTML5 Summit; Super Wi-Fi Summit, CVx; AstriCon;
StartupCamp; MSPWorld and more. Visit TMC Events for a complete
listing and further information.  
For more information about TMC, please visit  
Media Contacts: 
Brian Lustig
Sarah James
+44 (0) 207 751 4444  
TMC Contact: 
Jan Pierret
Marketing Manager
203-852-6800, ext. 228 
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