New ReachLocal ebook Helps Local Businesses with Online Customer Acquisition

  New ReachLocal ebook Helps Local Businesses with Online Customer Acquisition

Business Wire

WOODLAND HILLS, Calif. -- December 17, 2012

ReachLocal, Inc. (NASDAQ:RLOC), a leader in local online marketing solutions
for small- and medium-sized businesses (SMBs), today announced a new ebook
that helps local businesses acquire more customers by understanding the online
consumer buying process and how to influence it.

The Web and social media have changed the way customers find, compare, and
ultimately choose local products and services. Armed with ReachLocal’s new
ebook, local businesses can more effectively optimize their Web presence in
order to acquire more customers. The ebook provides an overview of:

  *The “Zero Moment of Truth” and why understanding it is important for local
  *How the consumer buying process has evolved and what types of information
    consumers are using today to make purchase decisions
  *How local businesses can leverage the consumer buying journey to increase
    their online marketing effectiveness.

“SMBs regularly ask us how to better understand the journey customers follow
to buy products and services,” said Todd Ebert, Chief Marketing Officer at
ReachLocal. “By applying the strategies detailed in our ebook to their
marketing programs, businesses will be able to influence consumers in all the
places that they surf, search and socialize online and ultimately turn more of
them into customers.”

You can download your free copy of the ebook today.

About ReachLocal, Inc.

ReachLocal, Inc.'s (NASDAQ: RLOC) mission is to help small- and medium-sized
businesses (SMBs) acquire, maintain and retain customers via the Internet.
ReachLocal offers a comprehensive suite of online marketing solutions,
including search engine marketing (ReachSearch™), Web presence (ReachCast™),
display advertising (ReachDisplay™), display retargeting (ReachRetargeting™),
online marketing analytics (TotalTrack®) and assisted chat service
(TotalLiveChat™), each targeted to the SMB market. ReachLocal delivers this
suite of services to SMBs through a combination of its proprietary technology
platform and its direct, "feet-on-the-street" sales force of Internet
Marketing Consultants and select third-party agencies and resellers.
ReachLocal is headquartered in Woodland Hills, CA, with offices throughout
North America and in Australia, the United Kingdom, Germany, the Netherlands
and Japan. Subscribe to ReachLocal's free newsletter to receive news, tips and
other online marketing insights.

Caution Concerning Forward-Looking Statements

This document includes certain forward-looking statements. These statements
are based on the current expectations or beliefs of management of ReachLocal
and are subject to uncertainty and changes in circumstances. Actual results
may vary materially from those expressed or implied by the statements herein
due to (1) changes in economic, business, competitive, technological and/or
regulatory factors, (2) failure of the AdWords strategic relationship with
Google to produce expected results; (3) failure to compete successfully in a
highly competitive and rapidly changing marketplace, (4) failure to retain key
employees, and (5) other factors affecting the business operation of
ReachLocal. More detailed information about these and other factors that may
affect current expectations may be found in filings by ReachLocal with the
U.S. Securities and Exchange Commission. ReachLocal is under no obligation to,
and expressly disclaims any such obligation to, update or alter its
forward-looking statements, whether as a result of new information, future
events, or otherwise.


Investor Relations:
The Blueshirt Group
Alex Wellins, (818) 575-6840
Media Contact:
ReachLocal, Inc.
Jason Treu, 214-294-0307
Vice President of Public Relations
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