Lancôme Delivers Glamour to On-the-Go Shoppers with New Mobile and Tablet Commerce Sites

  Lancôme Delivers Glamour to On-the-Go Shoppers with New Mobile and Tablet
  Commerce Sites

Leading luxury cosmetics brand partners with industry leaders SapientNitro and
                  Demandware to expand its online experience

Business Wire

NEW YORK -- December 17, 2012

Just in time for the holidays, Lancôme, the world’s leading luxury beauty
brand, has launched its new mobile and tablet storefronts providing a
consistent brand experience wherever their consumer chooses to engage. A key
driver in the brand’s efforts to bring Lancôme’s French flair to women
everywhere, the Lancôme experience is available across multiple touch points.
The new mobile experience sites were designed and implemented by SapientNitro
^ (NASDAQ: SAPE), an agency valued for its leading work in mobile and
omni-channel customer experience, and leverages the Demandware (NYSE: DWRE)
Commerce platform – the digital commerce solution also powering Lancôme’s
ecommerce website, www.lancome-usa.com.

Lancôme, SapientNitro and Demandware partnered to launch a unique online
experience that enhances the overall shopping experience for the always
on-the-go consumer. While delivering customer loyalty and reward programming,
Lancôme is extending its brand experience across multiple devices by offering
a new mobile site, tablet application and a holiday gift guide – “The Art of
Gifting Beautifully” - for its elegant consumers. The newly launched mobile
site provides consumers with a seamless shopping experience as well as:

  *Sophisticated product detail pages that incorporate color swatching,
    videos, how-to information, and customer reviews
  *Improved category browsing and visual flow providing a richer interface
  *Optimized user experience throughout the site for touch browsing and
    navigation
  *Streamlined and simplified checkout alleviating distractions and keeping
    interaction clean and simple

“Our customers are looking to experience and purchase Lancôme products in many
different ways. We’re providing her with the opportunity to do so, while
extending the service and experience of Lancôme beyond the department store,”
said Alessio Rossi, VP of Digital Strategy. “As service is paramount to our
brand, choosing the right partners was critical, and we feel very confident in
our decisions to partner with Demandware and SapientNitro.”

SapientNitro created and designed the concept of “The Art of Gifting
Beautifully” by offering an interactive holiday gift guide experience across
all devices. The holiday gift guide also features a personalized filtering
experience for shopping by ‘Price’ and ‘Category’ for friends and relatives of
all ages.

“The holiday shopping experience has changed dramatically in the last five
years. Today’s always-on consumers want to personally connect with their
brands across all devices,” said Jaspreet Singh, mobile and emerging platforms
lead, SapientNitro. “The holiday season provides a critical opportunity for
brands to tell their story in a way that forges a deeper connection with their
consumers. Lancôme partnered with SapientNitro for our sophisticated ability
to redefine storytelling through the online experience and beyond. We’re
honored to be partnering with Lancôme and Demandware in elevating the holiday
shopping experience.”

“Lancôme is committed to delivering the promise of beauty to its customers and
needs to be able to do this no matter where or how she decides to interact
with the brand,” said Jamus Driscoll, Senior VP of Marketing for Demandware.
“By working with SapientNitro and the Demandware platform, Lancôme is able to
deliver a consistent shopping experience across multiple digital touch points
that is worthy of the Lancôme name.”

About Lancôme Paris

For more than 75 years, Lancôme, the world's leading luxury beauty brand, has
epitomized beauty and glamour with a quintessential French touch. Women
seeking the finest in beauty look to Lancôme for quality, style and results.
Today, with a strong global marketing strategy and an inherent passion for
beauty, Lancôme's renowned French flair is accessible to American consumers
and to women in over 160 countries around the world. The brand continues to
keep pace with consumer demands and expectations by continually taking science
and creativity to new levels. With coveted and revered beauty products
including the timeless Trésor perfume, the award-winning Définicils mascara,
cutting-edge Génifique Youth Activating Concentrate, and the playful Juicy
Tubes lip gloss, Lancôme is committed to bringing beauty and innovation to the
world. The brand is represented by some of the most accomplished actors and
models today, including, Julia Roberts, Penelope Cruz, Emma Watson, Kate
Winslet, Arlenis Sosa, Daria Werbowy and Elettra Wiedemann. Lancôme’s mission
is to provide women with the highest quality products and services that
fulfill their quest and enthusiasm for beauty. Join the Lancôme conversation:

https://www.facebook.com/lancome

@lancomeparis

lancomeparis

http://www.youtube.com/user/LancomeStudio

http://pinterest.com/lancomeus/

About Demandware

Demandware is a leading provider of software-as-a-service (SaaS) ecommerce
solutions that enable companies to easily design, implement and manage their
own customized ecommerce sites, including websites, mobile applications and
other digital storefronts. Customers use our highly scalable and integrated
Demandware Commerce platform to more easily launch and manage multiple
ecommerce sites, initiate marketing campaigns more quickly, and improve
ecommerce traffic. For more information about Demandware, visit
www.demandware.com, call +1-888-553-9216 or email info@demandware.com.
Demandware is a registered trademark of Demandware, Inc.

About SapientNitro

SapientNitro^SM, part of Sapient®, is an integrated marketing and technology
services firm. We create and engineer highly relevant experiences that
accelerate business growth and fuel brand advocacy for our clients. By
combining multi-channel marketing, multi-channel commerce, and the technology
that binds them, we influence customer behavior across the spectrum of
content, communication and commerce channels, resulting in deeper, more
meaningful relationships between customers and brands. SapientNitro services
global leaders such as Chrysler, Citi, The Coca-Cola Company, Lufthansa,
Target and Vodafone through our operations in North America, Europe, and
Asia-Pacific. For more information, visit www.sapientnitro.com or follow us on
Twitter @sapientnitro.

Contact:

Lancôme Contact
Stacy Mackler, 212-984-4873
Vice President, Public Relations
smackler@lancome-usa.com
or
Demandware Contact
Demandware
Christine Major, 603-743-4534
Corporate Communications Manager
cmajor@demandware.com
or
SapientNitro Contact
SapientNitro
Courtney Kaczak, 646-478-9864
PR Manager, NA
ckaczak@sapient.com
 
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