Gaiam Launches New eCommerce and Mobile Commerce Sites on Demandware

  Gaiam Launches New eCommerce and Mobile Commerce Sites on Demandware

 Leading health and wellness brand gains better merchandising control, speed
                         and agility with Demandware

Business Wire

BURLINGTON, Mass. -- December 17, 2012

Demandware®, Inc. (NYSE: DWRE), a leader in on-demand ecommerce, today
announced that Gaiam, Inc., a leading producer and marketer of lifestyle media
and fitness accessories, has launched new ecommerce and mobile commerce sites
on the Demandware Commerce platform. Gaiam switched to Demandware for better
marketing and merchandising control and the ability to respond quickly to meet
evolving consumer expectations.

Gaiam Launches New eCommerce and Mobile Commerce Sites on Demandware (Photo:
Business Wire)

Gaiam Launches New eCommerce and Mobile Commerce Sites on Demandware (Photo:
Business Wire)

Founded in Boulder, Colorado in 1988, Gaiam offers information, goods and
services to customers who value the environment, a sustainable economy,
healthy lifestyles, alternative healthcare and personal development. With a
wide distribution network that consists of over 60,000 retail doors, 15,000
store within stores, 5,600 media category management locations and a digital
distribution platform, Gaiam is dedicated to providing solutions for healthy
and eco-conscious living. The company dominates the health and wellness
category and releases non-theatrical programming focused on family
entertainment and conscious media.

“Gaiam is committed to becoming the one-stop source for those interested in
living healthy and natural lives. Demandware enables us to develop exceptional
brand experiences for our loyal customer base across digital channels,” said
Jill Honken, director of web operations for Gaiam. “We now have a flexible,
scalable platform that allows us to move quickly to meet evolving market
trends and consumer demands and will scale to support our growth.”

The new features a lively new design and offers an enriched user
experience that includes:

  *Ratings and reviews
  *Gift registry and wish list functionality
  *Pinterest integration throughout the site
  *Streamlined three-step checkout with gift message/wrapping options and
    gift certificates

“Gaiam has built a remarkable brand with a loyal customer following. With
Demandware, Gaiam has the capabilities to continually delight these important
customers with unique brand experiences without having to worry about managing
software. We look forward to supporting Gaiam’s growth and ongoing success,”
said Jamus Driscoll, senior VP of marketing for Demandware.

Site implementation was handled by Demandware LINK Solutions Partner, Lyons
Consulting Group.

About Demandware

Demandware (NYSE: DWRE) is a leading provider of software-as-a-service (SaaS)
ecommerce solutions that enable companies to easily design, implement and
manage their own customized ecommerce sites, including websites, mobile
applications and other digital storefronts. Customers use our highly scalable
and integrated Demandware Commerce platform to more easily launch and manage
multiple ecommerce sites, initiate marketing campaigns more quickly, and
improve ecommerce traffic. For more information about Demandware, visit, call 1-888-553-9216 or email

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Christine Major, 603-743-4534
Corporate Communications Manager
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