GLOSSYBOX Ships the Two-millionth Beauty Surprise

Total financing over 55 million euro / Dynamic growth planned for 2013 
BERLIN, Dec. 17, 2012 /CNW/ - In just under a year and a half, GLOSSYBOX has 
become the global leader in the beauty box market-the 2,000,000(th) GLOSSYBOX 
has now been sent. The product concept is based on the regular delivery of a 
luxurious beauty surprise, sent right to the homes of customers and always 
packed in an elegant box. For 2013, GLOSSYBOX is anticipating further dynamic 
growth that will be financed by notable investors. 
Founder and global CEO Charles von Abercron: "A lot has happened since the 
founding of GLOSSYBOX a year and a half ago: The company and the range of 
products have grown rapidly, we consist of over 300 employees, and we are 
present in 16 countries. GLOSSYBOX is supplementing the beauty collections of 
more than 200,000 customers around the world every month. The delivery of the 
two-millionth GLOSSYBOX is a wonderful milestone to top off an already very 
successful year. We are also looking forward to a period of further dynamic 
growth in 2013. It can already be said that GLOSSYBOX has created a new 
standard, revolutionizing the ways in which people discover new beauty 
products, and beauty brands reach early-adopting target groups." 
End-users and the beauty industry profit equally from the global GLOSSYBOX 
network: GLOSSYBOX subscribers receive again and again the newest beauty 
trends delivered to their homes, complemented by an editorial magazine with 
information, trends, and news relevant to the respective box theme. The 
company provides the beauty industry with an ideal marketing platform for 
increasing sales and reaching the attractive target group known as "early 
In March 2011, Beauty Trend Holding started with GLOSSYBOX Beauty, a monthly 
beauty box for women. After just a year, the extremely successful product 
served as an attractive box model for the target groups men, teenagers, and 
mothers. Product preselection tailors each box to individual subscribers and 
the contents offer a surprise every time. The monthly GLOSSYBOX Beauty boxes 
contain at least 5 deluxe versions of decorative and care cosmetics. Each box 
includes a mixture of high-end, niche, and trend brands. 
GLOSSYBOX is well positioned for further growth: Beauty Trend Holding GmbH is 
currently receiving more than 55 million euro in financing. Investors include 
Rocket Internet, Holtzbrinck Ventures, and Investment AB Kinnevik. 
About the company: 
GLOSSYBOX is a product of Beauty Trend Holding GmbH, founded in February 2011. 
The company has its headquarters in Berlin and is led by founders and CEOs 
Charles von Abercron and Brigitte Wittekind. GLOSSYBOX is currently available 
in 16 countries: (Austria, Brazil, Canada, China, France, Germany, Israel, 
Italy, Japan, Korea, Netherlands, Poland, Spain, Sweden, United Kingdom, USA). 
Further information can be found at 
Press Contact: Susanne Schlösser Global Head of Communications Beauty Trend 
Holding GmbH Tel.: +49-173-6270442 
SOURCE: Beauty Trend Holding GmbH 
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CO: Beauty Trend Holding GmbH
-0- Dec/17/2012 09:32 GMT
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