SapientNitro Named Adobe Global Digital Marketing Partner of the Year for 2012

  SapientNitro Named Adobe Global Digital Marketing Partner of the Year for

  Award Recognizes a Collaboration that has led to Extraordinary Results for
                              Adobe and Clients

Business Wire

LAS VEGAS -- December 17, 2012

SapientNitro, part of Sapient (NASDAQ: SAPE), has been named the Global
Digital Marketing Partner of the Year for 2012 by leading digital marketing
and media solutions provider, Adobe. The award, presented today at Adobe’s
global sales meeting in Las Vegas, recognizes SapientNitro as the
top-performing partner for digital marketing and celebrates the extraordinary
work the two companies have achieved together throughout 2012.

"We are incredibly proud to have worked alongside Adobe executives and client
teams throughout the year to make amazing things happen for our clients,” said
Piyush Patel, director of technology at SapientNitro. “By focusing as a team
on solving our clients’ toughest challenges and maximizing their
opportunities, together with Adobe, we have created innovative new business
models and award-winning multi-channel experiences that leverage analytics,
technology and creativity to drive deeper brand-consumer relationships."

SapientNitro’s partnership with Adobe has driven marketing solutions that
transform a brand’s storytelling experience, while also enhancing the ability
to generate value more quickly and efficiently. This has resulted in
breakthrough work for such blue-chip companies as NASCAR, Hyatt and United
Health Group. The solutions delivered to these and many other global clients
led to enhanced customer interaction and loyalty across channels, accelerated
time to market and improved operational efficiencies.

“The always-on consumer who is tied to mobile and social experiences is
forcing brands to look at new ways to relate to their audiences,” said Bill
Rusitzky, global vice president, Strategic Alliances at Adobe. “Our
partnership with SapientNitro enables us to leverage Sapient’s ability to
integrate brand, digital and commerce, with Adobe’s innovative technologies,
to come up with breakthrough solutions and drive faster time to value for our
clients. This mix of data, technology and imagination enables us to more
effectively serve our joint clients in this ever-changing technology

This year’s award marks yet another milestone in the productive alliance
between the two companies, with Adobe naming SapientNitro European Partner of
the Year in 2011 and Global Partner of the Year in 2010.

“A key reason we have been able to partner so successfully with Adobe is that
both of our companies share a deep understanding of technology and analytics,”
said Robert Van Beber, senior vice president and Global Marketing Services
lead at SapientNitro. “This, combined with our jointly collaborative approach
to bringing the best solutions possible to our customers, resulted in the
truly amazing year we have had. I look forward to continuing our great work
together in 2013.”

To learn more about the unique partnership between SapientNitro and Adobe,
view the “Engine of Innovation” video at

About SapientNitro

SapientNitro^SM, part of Sapient®, is an integrated marketing and technology
services firm. We create and engineer highly relevant experiences that
accelerate business growth and fuel brand advocacy for our clients. By
combining multi-channel marketing, multi-channel commerce, and the technology
that binds them, we influence customer behavior across the spectrum of
content, communication and commerce channels, resulting in deeper, more
meaningful relationships between customers and brands. SapientNitro services
global leaders such as Chrysler, Citi, The Coca-Cola Company, Lufthansa,
Target, and Vodafone through our operations in North America, Europe, and
Asia-Pacific. For more information, visit or
follow us on Twitter @sapientnitro.

Sapient is a registered service mark of Sapient Corporation.


Stacy Simpson, +1 914-830-8510
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