Datawatch And Panorama Software Announce Strategic Alliance To Deliver Broadest Data Variety In The Business Intelligence

Datawatch And Panorama Software Announce Strategic Alliance To Deliver 
Broadest Data Variety In The Business Intelligence Market 
Alliance Merges Social, Collaborative and Data Variety to Deliver BI 3.0 and 
Big Data Analytics 
CHELMSFORD, Mass., Dec. 17, 2012 /CNW/ - Datawatch Corporation (NASDAQ-CM: 
DWCH), the leading global provider of information optimization software and 
services, and Panorama Software, a global leader in Business Intelligence 3.0 
solutions, today announced a strategic alliance targeted at providing users 
the ability to integrate a greater variety of information, including 
unstructured and semi-structured data formats and sources, to extend and 
enhance the value of traditional business intelligence solutions.  Through the 
integration of Panorama's Necto Business Intelligence platform and Datawatch's 
Information Optimization platform, organizations will be able to more rapidly 
populate Panorama's BI 3.0 solution with data that might otherwise have been 
difficult or even impossible to access.  These sources include things like 
reports, PDF files, EDI streams, log files, machine data and - significantly 
– reports from traditional BI systems. 
(Logo: http://photos.prnewswire.com/prnh/20121015/NE92833LOGO ) 
"We at Datawatch are very excited about this strategic partnership with 
Panorama and believe that our technologies working together offer tremendous 
value to customers as they look to leverage more types of information in their 
business intelligence and Big Data applications," said Ben Plummer, Chief 
Marketing Officer and Senior Vice President, Strategic Alliances of Datawatch. 
 Mr. Plummer added, "Panorama's paradigm for BI applications, that includes 
the use of social information and collaboration, is certainly visionary.  When 
you couple those capabilities with the tremendous variety of unstructured and 
semi-structured data sources that Datawatch's technology platform can make 
available, it certainly sets the bar much higher for what organizations should 
expect from their business intelligence and data discovery technologies, which 
explains why the feedback from clients and industry analysts to this new 
solution has been so positive." 
"This partnership offers our customers the ability to extend their current 
plans to deploy Panorama to include data sources that they had previously 
thought were not accessible," said Eynav Azarya, Chief Executive Officer, 
Panorama Software. "Panorama has always looked to provide innovative new 
approaches to delivering business intelligence technologies and the inclusion 
of the unstructured and semi-structured information through our partnership 
with Datawatch is directly in line with our vision to deliver BI 3.0 to the 
market." 
Datawatch and Panorama will market and sell the joint solution through their 
respective direct sales and global channel partners – supporting the 
alliance with joint marketing, services, sales and certification activities to 
accelerate adoption of this revolutionary BI 3.0 solution.  Integration 
testing has been completed and plans are currently underway to test the joint 
solution at several customer sites with legacy business intelligence 
applications serving as data sources. 
ABOUT DATAWATCH CORPORATION Datawatch Corporation (NASDAQ-CM: DWCH) is a 
leader in providing information optimization products and solutions that allow 
organizations to deliver the greatest data variety possible into their big 
data and analytic applications.  Datawatch provides organizations the ability 
to integrate structured, unstructured, and semi-structured sources like 
reports, PDF files, and EDI streams into these applications to provide a 360 
degree perspective of the issues and opportunities that exist in their 
businesses. With more than 40,000 organizations worldwide, including 99 of the 
Fortune 100, using Datawatch's products and services, it is obvious that 
businesses of every type can benefit from the power and flexibility of 
Datawatch's industry leading solutions. Datawatch is headquartered in 
Chelmsford, Massachusetts with offices in London, Munich, Singapore, Sydney 
and Manila, with partners and customers in more than 100 countries worldwide. 
For more information, visit www.datawatch.com. 
ABOUT PANORAMA SOFTWARE Panorama Necto represents a new generation of Business 
Intelligence 3.0 solutions that introduces a unique way to connect data, 
insights, and people in the organization. Necto is the first BI solution that 
leverages social decision making and automated relevant insights to enable 
users to gain insights more quickly, more efficiently, and with greater 
relevancy.  For more information about Panorama Necto, visit www.panorama.com. 
Safe Harbor Statement under the Private Securities Litigation Reform Act of 
1995  Any statements contained in this press release that do not describe 
historical facts may constitute forward-looking statements as that term is 
defined in the Private Securities Litigation Reform Act of 1995. Any such 
statements, including but not limited to those relating to results of 
operations, contained herein are based on current expectations, but are 
subject to a number of risks and uncertainties that may cause actual results 
to differ materially from expectations. The factors that could cause actual 
future results to differ materially from current expectations include the 
following: risks associated with the continuing weak global economy; risks 
associated with fluctuations in quarterly operating results due, among other 
factors, to the size and timing of large customer orders; the volatility of 
Datawatch's stock price; limitations on the effectiveness of internal 
controls; rapid technological change; Datawatch's dependence on the 
introduction of new products and possible delays in those introductions; 
competition in the software industry; Datawatch's dependence on its principal 
products, proprietary software technology and software licensed from third 
parties; risks associated with international sales; risks associated with 
indirect distribution channels; the adequacy of Datawatch's sales returns 
reserve; risks associated with a subscription sales model; risks associated 
with acquisitions, including the recent acquisition of intellectual property 
from Math Strategies; Datawatch's dependence on its ability to hire and retain 
skilled personnel; disruption or failure of Datawatch's technology systems 
that may result from a natural disaster, cyber-attack or other catastrophic 
event; and uncertainty and additional costs that may result from evolving 
regulation of corporate governance and public disclosure. Further information 
on factors that could cause actual results to differ from those anticipated is 
detailed in various publicly-available documents, which include, but are not 
limited to, filings made by Datawatch from time to time with the Securities 
and Exchange Commission, including but not limited to, those appearing in the 
Company's Annual Report on Form 10-K for the year ended September 30, 2011 and 
Form 10-Q for the quarters ended December 31, 2011, March 31, 2012 and June 
30, 2012.   Any forward-looking statements should be considered in light of 
those factors. 
Investor Contact:  Datawatch Investor Relations   investor@datawatch.com 
Phone: (978) 441-2200 ext. 8323 
Media Contact:  Kellee McGolpin Datawatch Corporation 
Kellee_McGolpin@datawatch.com Phone: (978) 441-2200 ext. 8238 Twitter: 
@datawatch 
© 2012 Datawatch Corporation. Datawatch, Monarch and their respective logos 
are trademarks or registered trademarks of Datawatch Corporation in the United 
States and/or other countries. All other names are trademarks or registered 
trademarks of their respective companies. 
http://www.datawatch.com 
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SOURCE: Datawatch Corporation 
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CO: Datawatch Corporation
ST: Massachusetts
NI: SOF CPR ELE VNT ORDER  
-0- Dec/17/2012 13:55 GMT
 
 
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