Americans Make Personal Finances a Low Priority for 2013
For 4^th Consecutive Year, Money Management Trails Getting Fit in Annual
Allianz Life New Year’s Resolutions Survey
MINNEAPOLIS -- December 17, 2012
According to the annual New Year’s Resolution Survey* from Allianz Life
Insurance Company of North America (Allianz Life), a staggering 84 percent of
Americans surveyed said that they will not include financial planning in their
resolutions for 2013. This lack of financial focus is at the highest level in
the survey’s four-year history, exceeding the 80 percent of respondents who
ignored financial planning when making resolutions for 2012 and 67 percent
from the inaugural 2009 survey.
For the fourth consecutive year, the top reason for leaving financial planning
out of resolutions was respondents’ belief that they “don’t make enough to
worry about it” (32 percent). Twenty-six percent said that they already “have
a solid financial plan” and 20 percent attributed it to the fact that they
“don’t have an advisor/financial professional,” both responses rising 3
percent from the 2011 survey.
“It’s alarming that Americans’ willingness to ignore financial planning in
their New Year’s Resolutions continues to go up year after year,” said Katie
Libbe, vice president of Consumer Insights for Allianz Life. “With the
responsibility for retirement security shifting from employers to individuals,
people need to become more, not less, active with financial planning to ensure
they have enough money to fund a retirement that could last up to 30 years.”
Unfortunately, when respondents were asked how likely they are to seek advice
from a financial professional in 2013, more than a third (36 percent)
responded “less likely,” up 5 percent from 2011. Only 20 percent said they
were “more likely,” matching 2011, while 44 percent noted they were “unsure,”
down 5 percent from the 2011 survey.
Waistlines Continue to Trump Wallets
For the second straight year, “health/wellness” topped Allianz Life’s survey
as the most important focus area for the upcoming year. Forty-four percent of
respondents made it their top selection followed by “financial stability” (31
percent), “employment” (15 percent) and “education” (6 percent).
In terms of resolutions they are most likely to keep, “exercise/diet” came out
on top at 44 percent, besting “manage money better” (41 percent) and “spend
more time with family/friends” (26 percent). Exercise/diet remains the top
selection since the initial survey in 2009, although it is down five
percentage points from the 2011 survey’s high of 49 percent.
Infographic available upon request.
About Allianz Life Insurance Company of North America
Allianz Life Insurance Company of North America, one of FORTUNE’s 100 Best
Companies to Work For in 2012, has been keeping its promises since 1896.
Today, it carries on that tradition, helping Americans achieve their
retirement income and protection goals with a variety of annuities and life
insurance products. As a leading provider of fixed index annuities, Allianz
Life is part of Allianz SE, a global leader in the financial services industry
with 142,000 employees worldwide. More than 78 million private and corporate
customers rely on Allianz knowledge, global reach, and capital strength to
help them make the most of financial opportunities.
Allianz Life Insurance Company of North America offers insurance and annuities
in all states except New York. In New York, products are issued by Allianz
Life Insurance Company of New York.
*Allianz Life Insurance Company of North America conducted an eNation online
survey, the Allianz Life New Year’s Resolution Survey, December 2012, through
Ipsos with 1,000 respondents.
Photos/Multimedia Gallery Available:
Allianz Life Insurance Company of North America
Sara Thurin Rollin, 763-765-6703
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