Prudential California Realty and REALTOR.com Sign Strategic Marketing
CAMPBELL, Calif., Dec. 17, 2012
CAMPBELL, Calif., Dec. 17, 2012 /PRNewswire/ -- Prudential California Realty,
the largest franchisee of the Prudential Real Estate Network and one of the
top five brokerages in the nation, today announced it has become a
REALTOR.com® Company Showcase ^ SM Listing Enhancement ^ subscriber, providing
richer descriptions and calls-to-action to attract buyers and promote sellers'
listings on Realtor.com, operated by Move, Inc. (NASDAQ: MOVE).
By strategically partnering with Realtor.com, the leader in online real
estate, more than 62 Prudential California Realty offices from San Diego to
Santa Maria will see benefits. The Realtor.com marketing solutions will assist
Prudential California Realty, a HomeServices of America company, in the
promotion of the brokerage's prominent brand, agent services and ability to
more effectively display listing inventory to today's online and mobile
"Prudential California Realty is very selective when choosing online partners.
This is a highly strategic move for us that will ensure our sellers' homes
receive the maximum amount of exposure possible. Realtor.com, the official
site of the National Association of Realtors, has the analytics to prove its
effectiveness and show a significant return on investment. The showcase
property programs are a huge asset to our agents, and their clients as well,"
said Leeann Iacino, COO of Prudential California Realty.
"I am thrilled to partner with Realtor.com on behalf of our agents. We are
committed to make the industry's leading tools and resources available to our
agents, so they can continue providing our clients with superior
representation. Realtor.com's online success is unmatched in our industry, and
this new partnership will give our agents and their clients a significant
advantage," added David M. Cabot, CEO of Prudential California Realty.
As a result of the partnership with Realtor.com, Prudential California Realty
agents can deliver their buyer and seller clients:
oA photo gallery of up to 36 high-quality photos of the property and nearby
oDetailed custom property descriptions
oFull-motion videos and virtual tours where available
oOpen house event promotion
o24/7 presence of agent and brokerage contact points
oAgent contact details and photo on Listing Detail Pages
"Our new partnership with Prudential California Realty will help them extend
their marketing reach to consumers online and on-the-go," said Errol
Samuelson, president of Realtor.com. "A recent study shows that 42% of buyers
find the home they ultimately purchase on the Internet. Working strategically
with Prudential California Realty, we can help their agents quickly connect to
this important audience on the Web and mobile devices and provide consumers
the personal expertise needed to make an informed buying or selling decision."
In addition to the website, Realtor.com offers the highest rated mobile real
estate apps available for Apple devices, Android and Windows Phone 7. The free
Apple version now allows agents to brand the app with their photos and contact
information and effortlessly connects agents and their clients like never
For more information on Prudential California Realty's services, visit
www.prudentialcal.com or call 1-800-462-7454. For real estate brokerages
interested in learning more about REALTOR.com® marketing solutions call
ABOUT PRUDENTIAL CALIFORNIA REALTY
With 3,200 sales associates in 62 offices across Southern California and the
Central Coast, Prudential California Realty represented over $9 billion in
sales volume in 2011.Recognized as one of the top five brokerages in the
nation, Prudential California Realty is one of the largest affiliates in the
Berkshire Hathaway HomeServices network. Prudential California Realty is proud
to be a member of HomeServices of America Inc., a Berkshire Hathaway
affiliate. HomeServices of America represented over $31 billion in
residential real estate sales with 114,500 transactions in 2011 and closed
more than $3 billion in home mortgages.
REALTOR.com®, a leader in online real estate, is operated by Move, Inc.,
(NASDAQ: MOVE) and is the official Web site of the National Association of
REALTORS®. As the #1 homes-for-sale site, Realtor.com® currently offers
potential home buyers access to over four million property listings. It also
provides REALTORS® and the home sellers they represent with the Internet's
largest real estate marketplace. Agents and companies have the power to
customize REALTOR.com® resources to maximize their brand and productivity.
This press release may contain forward-looking statements, including
information about management's view of Move's future expectations, plans and
prospects, within the safe harbor provisions under The Private Securities
Litigation Reform Act of 1995. These statements involve known and unknown
risks, uncertainties and other factors which may cause the results of Move,
its subsidiaries, divisions and concepts to be materially different than those
expressed or implied in such statements. These risk factors and others are
included from time to time in documents Move files with the Securities and
Exchange Commission, including but not limited to, its Form 10-Ks, Form 10-Qs
and Form 8-Ks. Other unknown or unpredictable factors also could have
material adverse effects on Move's future results. The forward-looking
statements included in this press release are made only as of the date hereof.
Move cannot guarantee future results, levels of activity, performance or
achievements. Accordingly, you should not place undue reliance on these
forward-looking statements. Finally, Move expressly disclaims any intent or
obligation to update any forward-looking statements to reflect subsequent
events or circumstances.
Contact: Move, Inc./Realtor.com - Lexie Puckett, +1-805 557 3151,
Lexie.Puckett@move.com, or Prudential California Realty - Wendy Durand, +1-949
833 6885, WendyDurand@prusocal.com
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