Allen County War Memorial Coliseum Implements NCR Vitalcast™ Digital Menuboard Solution

  Allen County War Memorial Coliseum Implements NCR Vitalcast™ Digital
  Menuboard Solution

NCR to provide digital signage and design services to Northeast Indiana’s
largest sports and entertainment venue

Business Wire

DULUTH, Ga. -- December 17, 2012

NCR Corporation  (NYSE: NCR) today announced that Allen County War Memorial
Coliseum, located in Fort Wayne, Indiana, has implemented an NCR Vitalcast
digital menuboard solution, including more than 50 LCD displays and
professional design services. The Memorial Coliseum will use the new digital
signage system to provide advertising and up-to-the-minute menu information to
the more than one million visitors who attend its sports and entertainment
events each year. Named one of Venues Today magazine’s “Social Media Power
100” in 2012, the Memorial Coliseum is an established national leader in using
digital marketing to engage and delight fans.

The Memorial Coliseum selected the NCR solution because of its ability to
update menu signage cost-effectively and quickly. With their eye-catching
graphics and compelling marketing messages, the digital menuboards increase
customer spending while providing the venue with a tool to drive advertising

The new NCR Vitalcast digital menuboard solution integrates seamlessly with
the coliseum’s NCR Venue Manager solution, enabling staff to instantly roll
out new menu items and prices on signs throughout the arena. In addition, the
platform’s automatic dayparting capabilities change menus multiple times each
day, providing customers with real-time concession information.

“NCR’s digital menuboard solution has provided our venue with a winning
combination of quality, value and operational stability,” says Randy Brown,
executive vice president and general manager, Allen County War Memorial
Coliseum. “NCR Vitalcast digital menuboards will enhance our brand as a
leading event host in the tri-state area, while enabling us to respond to
customer needs in real-time.”

“We are excited to work with the Allen County War Memorial Coliseum on
streamlining their advertising and concession operations,” says Dennis
Davidson, general manager of digital signage solutions, NCR Hospitality. “We
look forward to creating a long-lasting partnership and providing the coliseum
with all the content, technical and product support they need to maximize
event revenues.”

About NCR Corporation

NCR Corporation (NYSE: NCR) is a global technology company leading how the
world connects, interacts and transacts with business. NCR’s assisted- and
self-service solutions and comprehensive support services address the needs of
retail, financial, travel, hospitality, gaming, public sector, telecom carrier
and equipment organizations in more than 100 countries. NCR ( is
headquartered in Duluth, Georgia.

NCR is a trademark of NCR Corporation in the United States and other

About Allen County War Memorial Coliseum

The Allen County War Memorial Coliseum is the tri-state area’s leading sports,
entertainment and tradeshow facility, hosting over 1,000,000 visitors
annually. Serving northeast Indiana, northwest Ohio and southern Michigan, the
80-acre Memorial Coliseum and Expo Center complex is host to the Fort Wayne
Komets (ECHL), the Indiana-Purdue University Fort Wayne Mastodon basketball
teams (Summit League), the Fort Wayne Mad Ants (NBADL) and the Fort Wayne
Derby Girls (WFTDA). The facility also hosts national concerts, family shows,
business and consumer events, the area’s largest tradeshows and private
gatherings. For more information, visit


NCR Corporation
Tim Henschel, 770-299-5100
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