Callaway Golf's New X Hot Irons Bring the Heat

                Callaway Golf's New X Hot Irons Bring the Heat

X Hot and X Hot Pro Irons Deliver Blistering Distance Optimized for Complete
Performance

PR Newswire

CARLSBAD, Calif., Dec. 17, 2012

CARLSBAD, Calif., Dec. 17, 2012 /PRNewswire/ -- Callaway Golf Company (NYSE:
ELY) today announced its X Hot™ and X Hot™ Pro Irons. Long-renowned for its
best-selling and accurate irons, Callaway's award-winning Research and
Development department set out to deliver measurable distance gains with these
two new, aggressive irons. Available to golfers on January 25, 2013, the X Hot
and X Hot Pro Irons have distinctly different technologies that fuel distance
and complete performance for both amateur and professional golfers.

In its pursuit of distance gains, Callaway incorporated a Deep Undercut Cavity
Design and its powerful Speed Frame™ Face Technology to strike a balance of
high ball speeds and great feel. The deep undercut design allowed Callaway to
precisely position the Center of Gravity (CG) and move the most compliant part
of the face – the hottest part – lower, where more golfers make contact with
the ball. Callaway also, for the first time, incorporated Speed Frame Face
Technology from its drivers into the X Hot Irons. Doing so optimizes stiffness
across the face for more efficient energy transfer. This produces more ball
speed and consistent distance, even on off-center contact. Relative to its
predecessor, player testing resulted in an increase in ball speed and distance
gains through the set.

"The X Hot Irons have been meticulously engineered – both in terms of physical
characteristics and club configuration – to increase ball speed and promote
overall distance optimization," said Dr. Alan Hocknell, SVP, Research &
Development, Callaway Golf. "And in doing so I think we have raised the bar
and created the standard in distance for the irons category. Golfers will very
much enjoy the results."

Rounding out the X Hot Irons is the Feel Management Technology, a dual
material medallion that fine tunes sound by promoting a crisp, dynamic feel at
higher ball speeds. The stock shaft offering is a True Temper Speed Step 85
Lightweight Steel Shaft.

The X Hot Pro Irons have been designed for a more discerning golfer with an
explosive blend of power, feel and pinpoint shot-making. This re-engineered
stainless steel iron features new J-Face Dynamics, a face technology that
combines precise face thickness control and undercut depth to deliver the
power and feel that skilled golfers prefer.

The X Hot Pro Irons also feature Callaway's 20-degree Close Spaced V Grooves,
which are typically reserved for forged player irons, but have been included
in the X Hot Pro Irons to offer up to 1000rpm more backspin out of the rough
(in comparison to its predecessor). These are Callaway's most precise grooves,
delivering optimum performance in an iron for better players.

Also announced today are the X Hot™ and X Hot™ Pro Hybrids designed by
Callaway to complement the new distance-promoting irons. These long,
high-performing hybrids apply a thin Speed Frame Face for significantly higher
CT and faster ball speeds. Both X Hot Hybrids also introduce a modern Warbird®
sole plate relieved in the heel and toe for enhanced versatility from a
variety of lies. The club shape allows for the distance and forgiveness of a
fairway wood with the accuracy and control of an iron, providing a fast and
long complement to the X Hot Irons and a great replacement for long irons.
Both models are available with a Project X Velocity stock shaft.

The standard X Hot Hybrid will be available in a 3, 4, 5 and 6. The X Hot Pro
model, which features a smaller footprint often preferred by better players,
will be available in 16-, 18-, 20- and 23-degree models.

The new product introduction price for the X Hot Irons is $699 with steel
shafts and $899 with graphite shafts. For the X Hot Pro Iron, the new product
introduction price is $799 with steel shafts and $999 with graphite shafts.
Both models of the X Hot Hybrids will be available for a new product
introduction price of $179.

For more information on the Callaway X Hot line of products, please visit
www.callawaygolf.com/xhot

About Callaway Golf

Through an unwavering commitment to innovation, Callaway Golf Company
(NYSE:ELY) creates products designed to make every golfer a better golfer.
Callaway Golf Company manufactures and sells golf clubs and golf balls, and
sells golf accessories under the Callaway Golf® and Odyssey® brands in more
than 110 countries worldwide. For more information please visit
www.callawaygolf.comor shop.callawaygolf.com.

CONTACT:
Scott Goryl
Callaway Golf Company
Scott.Goryl@CallawayGolf.com
760-804-4080

(Logo: http://photos.prnewswire.com/prnh/20091203/CGLOGO)

SOURCE Callaway Golf Company

Website: http://www.callawaygolf.com
 
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