Live Gamer Partners With Openbucks to Expand Pre-Paid Payment Options
in the U.S.
Allows Users Without Access to Traditional Payment Methods to Engage
in Online Gaming Payments
NEW YORK, NY -- (Marketwire) -- 12/17/12 -- Live Gamer, the leading
monetization solution provider for the interactive entertainment
industry, announced today that Openbucks has been added to the Live
Gamer platform to expand prepaid payment options for online gaming
consumers in the United States and Canada. Openbucks has partnered
with top brick and mortar retailers, such as Subway, Burger King,
CVS, Shell and Circle-K to provide a safe and easy online payment
alternative for those customers who don't have or prefer not to use
credit or debit cards when buying online. Consumers can use the gift
cards of participating retailers, found at over 100,000 locations, to
buy and pay at over 1000 online games.
"We're committed to delivering the easiest and most accessible
monetization solutions to our video game consumers around the world,"
said Andrew Schneider, president and co-founder of Live Gamer. "It's
a win-win situation for both of our companies: Openbucks is a great
solution to allow passionate gamers access to the content they love
and tapping into the Live Gamer platform allows Openbucks to maximize
their monetization opportunities and global footprint."
"Openbucks enables online games to increase their conversion rates
and monetize consumers who they did not have access to before," said
Marc Rochman, CEO and Founder of Openbucks. "We've seen up to 10%
lift in sales, with over 70% of new paid customers, for online
merchants who integrated with us. Consumers get it and love the
convenience of walking in a Subway restaurant to have a sandwich and
at the same time grab a few gift cards for their online purchases.
Partnering with a leader and innovator in the payment space, such as
Live Gamer, is an important step to make the gift card payment option
available to many great titles and millions of additional users."
The Openbucks Gift Card Payment Network is a fast,
convenient and safe alternative to credit cards for online payment.
Consumers can get a gift card from a trusted retailer such as Subway,
Burger King, Circle K, CITGO, Shell, Dollar General and CVS/Pharma
and purchase at hundreds of online games and ecommerce sites. For
more information please visit http://www.openbucks.com.
About Live Gamer, Inc.
Live Gamer is the world's first combined
digital commerce and advertising platform. With an advanced
microtransaction and virtual economy engine, global payment gateways,
worldwide ad network and video incentive advertising platform, Live
Gamer helps online entertainment companies drive maximize revenue
from their content, and connects advertisers to a network of over 60
million users across the US and Europe. Live Gamer's technology has
been adopted by leading publishers in gaming, entertainment and
social including Facebook, GREE, Electronic Arts, EMI, Take 2, Sony
Online and Conde Nast. Advertisers on the Live Gamer Media network
include Blizzard, KFC, Best Buy and Sony Computer Entertainment. For
more information on Live Gamer and its Elements, Ad Elements, and
gamerDNA media services, please visit www.livegamer.com.
Amy Janzen for LiveGamer
Jim Robinson for Openbucks
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