New Look for Buffalo Wild Wings Debuts in Cincinnati

  New Look for Buffalo Wild Wings Debuts in Cincinnati

          New design brings look and feel of stadium into restaurant

Business Wire

MINNEAPOLIS -- December 17, 2012

Buffalo Wild Wings®, Inc. today unveiled its new design prototype in Ohio,
where the restaurant chain got its start 30 years ago. The opening of its
restaurant in Cincinnati features the new layout and restaurant design and
marks a new milestone for the company, which opened its first location in
Columbus, Ohio, in 1982. The Cincinnati opening is one of nine new Buffalo
Wild Wings restaurants that will be opening today.

Buffalo Wild Wings introduced its new design today at the grand opening of its
new restaurant in Cin ...

Buffalo Wild Wings introduced its new design today at the grand opening of its
new restaurant in Cincinnati. One of nine Buffalo Wild Wings opening today,
the Cincinnati prototype is designed to capture the energy of a sports
stadium. Hundreds of people lined up hoping to be one of the first 100 Guests
and win free wings for a year. (Photo by Tony Tribble/Invision for Buffalo
Wild Wings /AP Images)

“We are thrilled to be able to open our first restaurant with the new layout
and design, which will bring the stadium experience to our Guests,” said Sally
Smith, president and CEO of Buffalo Wild Wings. “Our roots are right here, so
we knew this was the perfect place to launch our new design to our already
passionate fan base. It’s an honor to be able to celebrate with those Guests
who were with us from the beginning.”

As the first restaurant to showcase the new design layout, which was announced
along with the new Buffalo Wild Wings logo in July, this location is
celebrating the company’s growth as well as its evolution as a brand. As the
company nears 900 restaurants this month, the fresh new design keeps the game
as the focal point. It captures the energy of a sports stadium as it brings
together the essentials needed to create a social and interactive local
gathering place for true sports fans. There is also an enhanced audio-visual
system which will make the game day viewing experience better than ever.

To celebrate the new design and grand opening, the restaurant will award the
first 100 guests through the door with “Free Wings for a Year.” The promotion
provides guests with a coupon book that includes vouchers for an order of six
free wings for each of the next 52 weeks.

Buffalo Wild Wings will continue to open new restaurants with the updated
restaurant design, with the second in San Diego – one of the company’s
fastest-growing markets. Many of the new Buffalo Wild Wings restaurants
opening in 2013, as well as the remodels, will feature the latest design.

About Buffalo Wild Wings

Buffalo Wild Wings, Inc., founded in 1982 and headquartered in Minneapolis, is
a growing owner, operator and franchisor of Buffalo Wild Wings® restaurants
featuring a variety of boldly flavored, made-to-order menu items including its
namesake Buffalo, New York-style chicken wings. The Buffalo Wild Wings menu
specializes in 20 mouth-watering signature sauces and seasonings with flavor
sensations ranging from Sweet BBQ™ to Blazin’®. Guests enjoy a welcoming
neighborhood atmosphere that includes an extensive multi-media system for
watching their favorite sporting events. Buffalo Wild Wings is the recipient
of hundreds of “Best Wings” and “Best Sports Bar” awards from across the
country. There are currently nearly 900 Buffalo Wild Wings locations across 49
states in the United States, as well as in Canada.

To stay up-to-date on all the latest events and offers for sports fans and
wing lovers, like Buffalo Wild Wings on Facebook, follow @BWWings on Twitter
and visit www.BuffaloWildWings.com.

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Contact:

For Buffalo Wild Wings, Inc.
Angie Andresen, 612-573-3161
angie.andresen@fleishman.com
 
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