Apparel and Footwear Company LI-NING Becomes an Official Partner of the NBA
Champion Miami HEAT
New Partnership Underscores LI-NING's Support Of the Partnership with NBA
All-Star Dwyane Wade
BEIJING and MIAMI, Dec. 17, 2012
BEIJING and MIAMI, Dec. 17, 2012 /PRNewswire/ -- China's leading sportswear
company, LI-NING Company, today announced it has become an Official Partner of
the NBA Champion Miami HEAT, effective immediately. The partnership is part of
a comprehensive marketing program to support WADE, a new athletic footwear and
apparel collection that LI-NING recently launched with two-time NBA Champion
and HEAT star Dwyane Wade.
The partnership provides LI-NING with in-arena signage at AmericanAirlines
Arena and other advertising assets on Miami HEAT properties, including
HEAT.com and the team's TV broadcasts on Sun Sports. LI-NING products,
including WADE branded merchandise, may be sold at the Arena in 2013.
"We are very excited to be the latest all-star to join the roster of the Miami
HEAT and help support the team's journey to another NBA Championship," said
Brian Cupps, director of brand initiatives for basketball at LI-NING. "The
HEAT offer an amazing platform on which to engage with fans who will love our
upcoming WADE merchandise."
"The LI-NING brand represents both style and substance and is therefore a
welcome addition to the Miami HEAT family of partners," said Eric Woolworth,
President of The HEAT Group's Business Operations. "We're eager to help
introduce LI-NING to HEAT fans everywhere, and we are confident their new
collection of WADE merchandise will have a very broad appeal."
Terms of the partnership were not announced. For more information about
LI-NING, please visit http://www.li-ning.com.
About LI-NING COMPANY Company Limited
Li Ning Company Limited is one of the leading sports brand companies in China,
mainly providing sporting goods including footwear, apparel, equipment and
accessories for professional and leisure purposes primarily under the LI-NING
brand. Headquartered in Beijing, the Group has brand marketing, research and
development, design, manufacturing, distribution and retail capabilities. It
has established an extensive supply chain management system and a retail
distribution network in China, predominantly through outsourced manufacturing
operations and franchised distribution.
In addition to its core LI-NING brand, the Group (i) manufactures, markets,
distributes and sells outdoor sports products in China under the French brand
AIGLE, the exclusive rights of which were granted to a joint venture
established with Aigle International S.A.; (ii) engages in the manufacture,
research and development, marketing and sale of table tennis and other sports
equipment under the Double Happiness brand through a subsidiary in which the
Group has 57.5% interest; (iii) develops, manufactures, markets, distributes
and sells licensed products in China under the Italian sports fashion brand
Lotto under an exclusive license granted by a company owned by Lotto Sport
Italia S.p.A.; and (iv) engages in the research and development, manufacture
and sale of badminton equipment under the Kason brand.
About The HEAT Group
The HEAT Group is comprised of the National Basketball Association's Miami
HEAT and the 19,600-seat AmericanAirlines Arena. The HEAT won its first
championship in 2006 and its second in 2012. The franchise is currently
celebrating its 25^th anniversary season (2012-13). The AmericanAirlines Arena
is a state-of-the-art facility which hosts over 150 events per year. For more
information, please visit HEAT.com and AAArena.com.
Contact: For LI-NING Company, Marni Raitt, DiGennaro Communications,
email@example.com, +1-212-966-9525, or For Miami HEAT, Lorrie-Ann Diaz,
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