Asda Teams up with SquareTrade to Launch a New Warranty for Electrical Items that puts Customers First

 Asda Teams up with SquareTrade to Launch a New Warranty for Electrical Items
                          that puts Customers First

  PR Newswire

  LONDON, December 17, 2012

LONDON, December 17, 2012 /PRNewswire/ --

     UK's favourite supermarket to help customers protect their consumer
           electronics from drops ,  spills and accidental damage

Asda and SquareTrade, the top-rated warranty provider, today announce a
partnership to offer warranties for electrical goods that not only offer Asda
customers market leading prices but also ensures comprehensive protection and
excellent customer service. 

Research by SquareTrade found that only 17% of people believe that warranty
companies offer good customer service and 70% are frustrated by the claims
process[1]. With this in mind, Asda and SquareTrade's enhanced warranty
protection will not only cover customers against drops, spills and other forms
of accidental damage, but also includes a five-day service guarantee for items
sent in for repair, a full purchase price refund if the items can't be
repaired and if the item isn't returned to the customer within five days then
the warranty is free.

The new warranty is also good value for money. For example, a 3 year
SquareTrade warranty on a £299.99 washing machine costs just £49.99 at Asda,
compared to £109.99 to £119.99 for similar cover at high street retailers. A 3
year SquareTrade warranty on a £499.99 LCD TV costs just £59.99 at Asda,
compared to £129.99 to £134.99 elsewhere.

Kirsty Ward, head of Asda Money said: "Clear, honest pricing is a priority for
us and we want to make certain that if our customers are buying expensive
electrical items that they're not paying through the roof for the warranty and
that if anything happens they are fully covered. This is why we partnered with
SquareTrade to offer our customers the best service and value for money in the
run up to Christmas." 

"As this year's OFT investigation of the warranty industry shows, warranty
offerings can deliver a poor deal for consumers. In addition to wanting a
great price, customers need to know they can trust a warranty service. Asda
customers can easily check SquareTrade's past performance: tens of thousands
of 5-star customer reviews and customer comments on our Facebook page explain
what it's like doing business with SquareTrade," added Vince Tseng, managing
director of SquareTrade. "We're thrilled to be able to provide our services to
Asda customers in time for Christmas."

[1] Survey carried out by independent research company RedShift Research of
1000 consumers in September 2011.

About Asda Money

Asda Money is a trading name of Asda Financial Services Limited. Asda
Financial Services Limited uses a selection of companies to provide its
products and services. Please refer to for details
of our product partners and the relevant terms and conditions for each of our
products and services.

About Asda

Founded in the 1960s, Asda today is one of Britain's leading retailers. It has
over 180,000 dedicated Asda colleagues serving customers from 542 stores,
including 32 Supercentres, 309 Superstores, 27 Asda Living stores, 174
Supermarkets, 25 depots and seven recycling centres across the UK. It has its
main home office in Leeds, Yorkshire and its George clothing division based in
Lutterworth, Leicestershire. Asda serves over 18 million shoppers a week in
store and its growing home shopping business at serves 98
per cent of UK homes. 

Its Asda Price Guarantee, launched in 2011, gives customers the reassurance
that a basket of groceries will always be 10 per cent better value than
competitors. Powered by, the APG is the only independent,
transparent online grocery price-checker in the world. Asda joined Walmart,
the world's number one retailer, in 1999.

About SquareTrade

SquareTrade is the top-rated protection plan trusted by millions of happy
customers for its fast and exceptional service. SquareTrade protects mobile
devices, laptops and tablets, and other consumer electronics and appliances
from malfunctions, accidental damage and life's frequent mishaps. Unlike
old-fashioned warranties, SquareTrade is designed for today's consumer and
uses innovative technology to deliver a zero hassle claims process.
SquareTrade has more than 175,000 fans on Facebook, consistently wins industry
awards and receives thousands of 5-star reviews for its legendary customer
service. Top retailers around the world offer SquareTrade, achieving a 200%
increase in sales on average and happier customers. SquareTrade's rapid
transformation of the warranty industry attracted one of the largest private
capital raises in 2012, with a $238 million round led by Bain Capital and Bain
Capital Ventures. Headquartered in San Francisco and London, SquareTrade is
privately held. For more information, go to 
SquareTrade is a registered trademark of SquareTrade ,  Inc. Other company
and product names may be trademarks of their respective owners.

Contact: Sarah Kelley +44-(0)20-7-403-8878 -
Press spacebar to pause and continue. Press esc to stop.