Fitch Affirms Hypermarcas' IDRs at 'BB'; Outlook Revised to Stable

  Fitch Affirms Hypermarcas' IDRs at 'BB'; Outlook Revised to Stable

Business Wire

RIO DE JANEIRO -- December 17, 2012

Fitch Ratings has affirmed the following ratings of Hypermarcas S.A.'s
(Hypermarcas):

--Long-term foreign currency Issuer Default Rating (IDR) at 'BB';

--Long-term local currency IDR at 'BB';

--Long-term national scale rating at 'A+(bra)';

--Senior unsecured notes due in 2021 at 'BB';

--Third debentures issuance at 'A+(bra)'.

The Rating Outlook has been revised to Stable from Negative.

The Outlook revision reflects Hypermarcas' improved operating cash flow
generation and its ability to deleverage during 2012. Fitch projects that
Hypermarcas' net leverage ratio will decline to 3.0x FY12 from 5.1x in 2011.

Hypermarcas' ratings reflect its leading position in the competitive Brazilian
market, the strength and diversification of its brands and the resilience of
the pharmaceutical and personal care industries to economic conditions.
Hypermarcas' management's commitment to maintain a strong liquidity position
is also incorporated into the ratings.

STRONG BUSINESS POSITION; DIVERSIFIED PRODUCT PORTFOLIO:

Hypermarcas has one of the largest and most diversified consumer products
portfolios in Brazil, with focus on the pharmaceutical, beauty and personal
care segments. Hypermarcas' business strategy is to capture synergies through
the integration of acquired operations into a single cost platform in terms of
packaging, distribution, advertising and marketing. Currently, the company's
Pharma segment accounts for 56% of revenues, while its Beauty and Personal
Care segment account for the balance of revenues. The significant expansion of
Hypermarcas' operations and product portfolio in recent years was achieved
primarily through acquisitions. Hypermarcas has carried out 23 acquisitions
since 2007, which totaled approximately BRL8.1 billion and were financed
through a mix of debt and equity.

OPERATING CASH FLOW IMPROVEMENTS

Hypermarcas successfully recovered its sales to wholesalers, improved working
capital terms and integrated several newly acquired assets during 2012, which
resulted in an increase in its EBITDA and CFFO. During the last nine months
ended on Sept. 30, 2012, Hypermarcas' EBITDA was BRL625,5 million, higher than
the EBITDA of BRL534 million, per Fitch's criteria, during full-year 2011.
EBITDA margins improved to 22% from 16%. During the LTM, the company's CFFO
improved to BRL 899 million from BRL580 million in 2011, while its free cash
flow grew to BRL 674 million from BRL 305 million, respectively. The fourth
quarter of 2012 should be significantly better than the last quarter of 2011,
leading Fitch to estimate that Hypermarcas' EBITDA for 2012 will grow to more
than BRL850 million from BRL 534 million during 2011.

LEVERAGE ON DECLINE TREND

The recovery in the operating cash flow generation has allowed Hypermarcas to
significantly reduce its leverage ratios. For the full year 2012, Fitch
estimates net leverage to be about 3.0x. In 2011, net leverage was 5.1x. Fitch
expects that the company will maintain net leverage around 2.5x over the
medium term and may move toward a more shareholder friendly dividend policy.
This would reduce free cash flow to the range of BRL150 million to BRL250
million per year. Hypermarcas' current strategy of deleveraging its balance
sheet would be positive for the ratings if sustained.

SOLID LIQUIDITY POSITION; ROOM TO IMPROVE DEBT SCHEDULE AMORTIZATION

Hypermarcas' liquidity remains robust with BRL2.2 billion in cash and
marketable securities as of Sep. 30, 2012. The company has BRL4.8 billion of
debt, of which BRL602 million is short term. The outstanding cash balances
supports debt amortization through the end of 2014 (BRL1.8 billion). During
2013, Fitch expects Hypermarcas to find alternatives to refinance part of its
debt coming due in 2014 and 2015 (BRL838 million and BRL1.1 billion) in order
to sustain its strong liquidity position.

KEY RATING DRIVERS

The ratings could be positively impacted by sustainable leverage reduction
and/or a more conservative approach to acquisitions. Rating downgrades would
likely be driven by large debt financed acquisitions that would weaken the
company's capital structure from acceptable levels and/or deteriorate the
reputation of its brands.

Additional information is available at 'www.fitchratings.com'. The ratings
above were solicited by, or on behalf of, the issuer, and therefore, Fitch has
been compensated for the provision of the ratings.

Applicable Criteria and Related Research:

--'Corporate Rating Methodology' (Aug. 8, 2012);

--'National Ratings - Methodology Update' (Jan. 19, 2011).

Applicable Criteria and Related Research:

Corporate Rating Methodology

http://www.fitchratings.com/creditdesk/reports/report_frame.cfm?rpt_id=684460

National Ratings Criteria

http://www.fitchratings.com/creditdesk/reports/report_frame.cfm?rpt_id=595885

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Contact:

Fitch Ratings
Primary Analyst:
Debora Jalles, +55-21-4503-2629
Director
Fitch Ratings Brasil Ltda.
Praca XV de Novembro, 20 - Sala 401 B
Centro - Rio de Janeiro - RJ - CEP: 20010-010
or
Secondary Analyst:
Renata Pinho, +55-11-4504-2207
Director
or
Committee Chairperson:
Ricardo Carvalho, +55-21-4503-2627
Senior Director
or
Elizabeth Fogerty, +1-212-908-0526
elizabeth.fogerty@fitchratings.com
Media Relations, New York