Local Corporation Launches Consumer Site for Multi-Billion Dollar HVAC Market to Expand Local Ad Revenues

  Local Corporation Launches Consumer Site for Multi-Billion Dollar HVAC
  Market to Expand Local Ad Revenues

   Series of Industry-Specific Sites Designed to Generate Leads and Further
                            Monetize Local Markets

Business Wire

IRVINE, Calif. -- December 17, 2012

Local Corporation (NASDAQ: LOCM), a leading online local media company, today
announced the launch of its second industry-specific, content driven website
designed to further extend its reach and engagement with local consumers and
businesses.

The company, which connects businesses with over a million consumers each day,
plans to leverage these new industry-specific sites to further expand its
reach into and monetization of local markets.

The new site, which focuses on heating, ventilation, and air conditioning
(HVAC), offers a complete HVAC service guide that includes educational
articles and provides a variety of decision criteria for consumers who are
choosing an HVAC service provider. The site also provides the ability to
request quotes, access a comprehensive directory of local HVAC professionals,
including contact information and, where available, user ratings and reviews.
The HVAC industry is estimated to be worth $16.8 billion in the U.S.^1, ^ and
^ is forecasted to rise about 8 percent in 2012, and this growth is expected
to continue through 2017.^2

Local Corporation expects to focus monetization of its new portfolio of
industry-specific sites primarily via lead generation, as well as
pay-per-click, pay-per-call, display and subscription ad units. The  company
plans to launch additional vertical sites in other key consumer service
categories in the future.

“This effort represents another step in our lead generation and overall
performance-based ad strategies,” said Carlos Caponera, Local Corporation,
senior director, consumer properties. “These sites expand our footprint and
are expected to further increase consumer engagement and traffic, as well as
improve our ability to monetize this traffic via lead generation. We’re also
pleased to be providing consumers with a convenient, one-stop solution for
receiving targeted information on the specific businesses and services that
they need locally.”

According to BIA/Kelsey, in 2011, 30 percent of all online searches were local
searches, and were valued at $5.7 billion. The value of local searches is
expected to grow by a CAGR of 12 percent to $10.2 billion and represent 35
percent of all online searches in 2016. Billions of new dollars flow into
digital media from traditional and online advertisers in order to reach local
consumers online, and the company expects these new vertical sites will assist
the company in claiming a larger portion of this transitioning media spend.

About Local Corporation
Local Corporation (NASDAQ:LOCM) is a leading online local media company that
connects brick-and-mortar businesses with over a million online and mobile
consumers each day using a variety of innovative digital marketing products.
To advertise, or for more information, visit: http://www.localcorporation.com.

Forward Looking Statements
This press release contains certain forward-looking statements that are based
upon current expectations and involve certain risks and uncertainties within
the meaning of the U.S. Private Securities Litigation Reform Act of 1995.
Words or expressions such as "anticipate," "plan," "will," "intend," "believe"
or "expect'" or variations of such words and similar expressions are intended
to identify such forward-looking statements. These forward-looking statements
are not guarantees of future performance and are subject to risks,
uncertainties, and other factors, some of which are beyond our control and
difficult to predict and could cause actual results to differ materially from
those expressed or forecasted in the forward-looking statements. Key risks are
described in the filings we make with the U.S. Securities and Exchange
Commission. The forward-looking statements in this release speak only as of
the date they are made. We undertake no obligation to revise or update
publicly any forward-looking statement for any reason. Unless otherwise
stated, all site traffic and usage statistics are from third-party service
providers engaged by the company. Traffic and our monetization of that traffic
combine to determine our revenues for any given period. Our traffic volume
alone for a period should not be viewed as demonstrative of our financial
results for such period.

^1 [ ]Bharat Books -
http://www.goodway.com/hvac-blog/index.php/2011/01/hvac-market-outlook-for-2011/

^2 IBISWorld -
http://www.achrnews.com/articles/120472-july-16--2012--hvac-industry-is-projected-to-return-to-growth-in-2012--maintain-growth-through-2017

Contact:

Local Corporation
Investor Relations Contact:
Janine Zanelli, 949-341-5340
jzanelli@local.com
or
Media Relations Contact:
Cameron Triebwasser, 949-789-5223
ctriebwasser@local.com
 
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