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Five-Day U.S. Online Spending Total for Most Recent Workweek Surpasses $5 Billion as Four Individual Days Surpass $1 Billion in

  Five-Day U.S. Online Spending Total for Most Recent Workweek Surpasses $5
         Billion as Four Individual Days Surpass $1 Billion in Sales

Green Monday (Dec. 10) Kicked Off Strong Week with $1.275 Billion to Rank as
3rd Heaviest Online Shopping Day in History

PR Newswire

RESTON, Va., Dec. 16, 2012

RESTON, Va., Dec. 16, 2012 /PRNewswire/ --comScore (NASDAQ: SCOR), a leader
in measuring the digital world, today reported holiday season retail
e-commerce spending for the first 44 days of the November–December 2012
holiday season. For the holiday season-to-date $33.8 billion has been spent
online, marking a 13-percent increase versus the corresponding days last year.
The most recent workweek saw four individual days eclipse $1 billion in
spending, led by Green Monday with $1.275 billion.

(Logo:
http://photos.prnewswire.com/prnh/20080115/COMSCORELOGO)

2012 Holiday Season To Date vs. Corresponding Days* in 2011

Non-Travel (Retail) Spending

Excludes Auctions and Large Corporate Purchases

Total U.S. – Home & Work Locations

Source: comScore, Inc.
                                   Millions ($)
                                   2011     2012    Percent
                                                    Change
November 1-December 14             $30,031  $33,808 13%
Thanksgiving Day (Nov. 22)         $479     $633    32%
Black Friday (Nov. 23)             $816     $1,042  28%
Thanksgiving Weekend (Nov. 24-25)  $1,031   $1,187  15%
Cyber Monday (Nov. 26)             $1,251   $1,465  17%
Green Monday                       $1,133   $1,275  13%
Week of Dec. 8-14                  $6,315   $6,992  11%

*Corresponding days based on corresponding shopping days (November 3 thru
December 16, 2011)

"This past workweek saw four days surpass the billion dollar spending
threshold during the heaviest five-day online shopping period on record," said
comScore chairman Gian Fulgoni. "With this most recent week in the books, the
peak spending period may now be in our rear-view-mirror – but the online
holiday shopping season is not over yet. We should have one more headline day
on Free Shipping Day this Monday the 17^th as the procrastinators among us
scramble to order gifts in time for Christmas next week. For the
season-to-date, the growth rate based on corresponding days last year is 13
percent. But, with two extra shopping days between Thanksgiving and Christmas
this year, we still expect that the full season will realize a growth rate
well north of 13 percent."

Top Ten Online Spending Days in History

For the 2012 holiday season-to-date, eleven individual days have surpassed $1
billion in online retail sales, already surpassing last year's record of ten
shopping days. Cyber Monday (Nov. 26, 2012) currently ranks as the heaviest
online spending day of the season – and in history – at $1.465 billion.
Tuesday, Dec. 4, 2012 ranks second with $1.362 billion, followed by Monday,
Dec. 10, 2012 (Green Monday) with $1.275 billion, Tuesday, Nov. 27, 2012 with
$1.263 billion and Monday, Nov. 28, 2011 (Cyber Monday 2011) with $1.251
billion.

Top Ten U.S. Online Spending Days in History (thru Dec. 14, 2012)

Non-Travel (Retail) Spending

Excludes Auctions and Large Corporate Purchases

Total U.S. – Home & Work Locations

Source: comScore, Inc.
Rank     Date                                     Spending in
                                                  Millions ($)
1        Monday, Nov. 26, 2012 (Cyber Monday)     $1,465
2        Tuesday, Dec. 4, 2012                    $1,362
3        Monday, Dec. 10, 2012 (Green Monday)     $1,275
4        Tuesday, Nov. 27, 2012                   $1,263
5        Monday, Nov. 28, 2011 (Cyber Monday)     $1,251
6        Tuesday, Dec. 11, 2012                   $1,220
7        Friday, Dec. 14, 2012                    $1,219
8        Monday, Dec. 5, 2011                     $1,178
9        Thursday, Dec. 13, 2012                  $1,135
10       Monday, Dec. 12, 2011 (Green Monday)     $1,133

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital
world and preferred source of digital business analytics. For more
information, please visit www.comscore.com/companyinfo.

SOURCE comScore

Website: http://www.comscore.com
Contact: Andrew Lipsman, comScore, Inc., +1-312-775-6510, press@comscore.com
 
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