Nissan Announces Winners For "Innovation Garage" Social Media Campaign
- Top honorees to receive $50,000 grants and 2013 Nissan Altimas along with
promotional support and advice -
FRANKLIN, Tenn., Dec. 14, 2012
FRANKLIN, Tenn., Dec. 14, 2012 /PRNewswire/ -- A device enabling you to learn
in your sleep and a low-cost system for improving health care in developing
countries are steps closer to reality, thanks to Nissan. Today Nissan
announced that Andrew Saldana of Downey, Calif., Ryan Helsel of Durham, N.C.,
and Kyle Vath of Cincinnati are the winners of the "Nissan Innovation Garage"
campaign, a social media movement designed to inspire and celebrate innovation
and provide funding to launch new ideas.
Earlier this fall, more than 15,000 people answered the question, "Wouldn't It
Be Cool If ____?", by submitting their best creative ideas at
NissanInnovationGarage.com. Nissan is presenting its grand prize winners,
Saldana and Helsel, with $50,000 grants and 2013 Nissan Altimas in recognition
of their submissions, which were chosen as the best two concepts by a panel of
engineering and product development experts in collaboration with Nissan
executive leadership. Ideas were evaluated according to their originality,
impact and feasibility. Nissan will work with both winners to promote their
ideas using Kickstarter.com, a funding platform for creative projects. The
company will also award Vath a 2013 Nissan Altima for his idea, which fans
selected as their favorite.
"We've been impressed by the great ideas that were submitted," said Jon
Brancheau, vice president, Marketing, Nissan North America. "The team at
Nissan enjoyed providing a platform for these innovations to surface. We're
looking forward to seeing where they may lead. It's inspiring to see people
fired up to find ways to make the world a better place."
Saldana's idea, "Dreamwork," is a device that promotes learning while
sleeping. Helsel's submission, "Low-Tech Bedsore Prevention," is an affordable
system to reduce the occurrence of bedsores for patients in developing
countries. Vath's concept, "Non-Emergency Medical Response Unit," is intended
to reduce inappropriate use of hospital emergency room services. Participants
submitted nearly 33,000 ideas for innovations during the course of the
Building onits"InnovationThat Excites" philosophy,Nissan's hunt for the
next great innovation was inspired bythe all-new fifth generationAltima–
the most innovative Altimayet–whichpromises to shake up the mid-size sedan
segment with its interior innovationsandstyling.Among the 2013 Altima's
many attributes areitsbest-in-segmentfuel economy of 38 mpg highway
(2.5-liter engine), new premium exterior styling,an upscale interior with
premium materials, including NASA-inspired "zero-gravity" front seats, and an
outstanding balance of ride comfort, stability and a fun-to-drive demeanor.
Altima features Nissan "signature innovations" including, Easy Fill Tire
Alert, which sounds the car horn when tires are being inflated to signal
proper pressure, and Smart Auto Headlights, which turns on the headlights when
the windshield wipers are on.
Nissan Motor Co., Ltd., Japan's second-largest automotive company, is
headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance.
Operating with more than 248,000 employees globally, Nissan provided customers
with more than 4.8 million vehicles in 2011, generating revenue of 9.4
trillion yen ($118.95 billion US). With a strong commitment to developing
exciting and innovative products for all, Nissan delivers a comprehensive
range of 64 models under the Nissan and Infiniti brands. A pioneer in
zero-emission mobility, Nissan made history with the introduction of the
Nissan LEAF, the first affordable, mass-market, pure-electric vehicle and
winner of numerous international accolades, including the prestigious
2011-2012 Car of the Year Japan and 2011 World Car of the Year awards.
For more information on our products, services and commitment to sustainable
mobility, visit our website at http://www.nissan-global.com/EN/.
About Nissan North America
In North America, Nissan's operations include automotive styling, engineering,
consumer and corporate financing, sales and marketing,as well asdistribution
and manufacturing. Nissan is dedicated to improving the environment under the
Nissan Green Program andwas recognizedas an ENERGY STAR® Partner of the
Yearfor2010, 2011, and 2012 by the U.S.Environmental Protection Agency.
More information on Nissan in North America and the complete line of Nissan
and Infiniti vehiclescan be foundonline
SOURCE Nissan North America
Contact: Rob Robinson, +1-615-725-6467, email@example.com
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