Surviscor's 2012 Canadian Online Banking scorCard

Surviscor's 2012 Canadian Online Banking scorCard 
RBC Royal Bank Retains #1 Ranking in Canadian Online Banking Study 
TORONTO, ONTARIO -- (Marketwire) -- 12/14/12 -- Customers who choose
to conduct their banking online can again look to RBC Royal Bank for
the most comprehensive online banking experience in Canada.  For the
third straight year, RBC ranked 1st in Surviscor's Online Banking
scorCard, an annual, impartial assessment of online features and
functionality at major Canadian banking institutions.  


 
                                                                            
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               Surviscor 2012 Online Banking scorCard Rankings              
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     1     RBC Royal Bank                                   84%             
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     2     TD Canada Trust                                  80%             
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     3     Scotiabank                                       76%             
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     4     BMO Bank of Montreal                             73%             
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     5     CIBC                                             68%             
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     6     Vancity                                          65%             
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     7     Coast Capital Savings                            64%             
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     8     National Bank of Canada                          60%             
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     9     Desjardins Bank                                  59%             
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     10    ING Direct                                       57%             
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     11    PC Financial                                     55%             
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     12    HSBC Bank of Canada                              53%             
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     13    Meridian Credit Union                            50%             
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     14    ATB Financial                                    45%             
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     15    Ally                                             36%             
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"RBC led the charge again because they continuously enhance the
customer's online banking experience, illustrated by industry-leading
performance in measurements of customer support" said Glenn LaCoste,
President of Surviscor Inc.  
"It's an honour to be recognized three years in a row for providing
our clients with the best online banking site in Canada. We
continuously strive to offer our clients a full complement of easy to
use features that allow them to complete almost any banking task at a
time and place of their choosing. And should assistance be required
along the way, clients can choose to call, chat live or send us a
question through our secure message centre. It's all about the end to
end client experience and making things as simple as possible," said
James McGuire, vice president, Digital Strategy & Experience, RBC. 
Surviscor's annual study, now in its fifth year, simulates customer
usage to measure over 2,000 objective criteria within multiple
service categories, each weighted according to an industry-defined
level of importance.  New to this year's study was an expanded
analysis of the all-important bill payment and fund transfer
capabilities.  The design and execution of the Online Banking
scorCard is powered by CorbinPartners Inc., a leading provider of
business intelligence in Canada.   
TD Canada Trust secured the #2 spot, with best marks in both the
'Getting Started' and 'Website Design' categories.  Scotiabank
improved the most relative to 2011, jumping  two spots in the
rankings to 3rd position, and supported by a top category score for
'Website Transactions'. Vancity led all credit unions measured in the
study. 
For further information visit www.surviscor.com or
www.corbinpartners.com. 
About Surviscor Inc. 
Surviscor Inc. is a Canadian leader in the analysis and ranking of
Canadian online services offered to retail consumers. Surviscor
produces seasonal feature and functionality audits, including its
prominent Online Brokerage scorCard. All studies and analyses serve
as industry benchmarks for consumers and industry participants by
identifying online offerings considered to be leading-edge as
compared to the industry standard. 
About CorbinPartners Inc. 
CorbinPartners Inc. is an established provider of corporate business
intelligence and forensic market research, and a Gold Seal member of
the Marketing Research and Intelligence Association (MRIA).  It has
Canada's leading specialty practice in research support for
intellectual property matters, including risk analysis, regulatory
assessment, mediation and litigation.
Contacts:
Surviscor Inc.
Glenn LaCoste
President
416-993-1246 cell or 1-866-299-7267
glacoste@surviscor.com
www.surviscor.com
Contacts:
CorbinPartners Inc.
Jon Purther
VP and COO
416-413-7600
jpurther@corbinpartners.com
www.corbinpartners.com
 
 
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