Touchdown! The Snapware® Brand and Emeril Lagasse Team Up to Make Party Planning a Snap

   Touchdown! The Snapware® Brand and Emeril Lagasse Team Up to Make Party
                               Planning a Snap

Snapware Brand Facebook Fans Get Organized in the Kitchen to Win a Trip to
Emeril's Favorite Destination for the Big Game

PR Newswire

ROSEMONT, Ill., Dec. 14, 2012

ROSEMONT, Ill., Dec. 14, 2012 /PRNewswire/ -- The Snapware® brand today
announced a collaboration with Chef Emeril Lagasse to bring order to kitchen
chaos with Emeril® by Snapware® via multichannel retailer HSN. To celebrate
National Organization Month and football's biggest game day, the Get Organized
and Get to the Big Game Sweepstakes delivers solutions, recipes and a chance
for one fan to visit New Orleans to watch every snap of the big game February
3, 2013.

(Photo: http://photos.prnewswire.com/prnh/20121214/CG29749)

"Party prep makes all the difference when entertaining. Using Snapware
containers makes advanced prep a whole lot easier – these simple solutions
allow you to enjoy more time with guests," said Lagasse. "I use these products
at home and in my kitchens and, together with Snapware, we're bringing one
lucky Facebook fan to New Orleans to enjoy a meal at my restaurant and cheer
on their team in the Superdome."

A recent survey found the majority of Americans feel their home is cluttered
or unorganized (53 percent*) and those who "like" the Snapware brand Facebook
page between now and January 13, 2013, can access exclusive entertaining and
organization tips and Nawlins'-inspired recipes from Chef Lagasse. Fans are
encouraged to enter the Get Organized and Get to the Big Game Sweepstakes
daily for the chance to win airfare and accommodations to New Orleans as well
as a night at Lagasse's restaurant and tickets to the big game February 3,
2013. 

For the seven in ten Americans* feeling the pressures of hosting this year,
the following are Lagasse's tips for touchdowns at home:

  oKeep it simple by prepping ingredients before the first snap of the game
  oSpices and veggies can add a special hometown flare
  oColor coordinate meals in storage containers – e.g., red lids for gumbo,
    green for wings
  oUse leak- and spill-proof Snapware food storage containers to avoid
    kitchen penalties
  oLook for stackable items that allow for easy storage within reach

For more information on Emeril® by Snapware® or to shop the entire Emeril
collection on HSN, visit HSN.com or join the conversation @HSN on Facebook and
Twitter.

*Survey results were gleaned from an omnibus survey conducted by Russell
Research, an independent research company, in December 2012.

About World Kitchen, LLC
Headquartered in Rosemont, Illinois, World Kitchen and its affiliates
manufacture and market metal cookware, glass, ceramic and metal bakeware,
tabletop products, cutlery and kitchen tools sold under well-known brand
names, including Baker's Secret®, Chicago Cutlery®, Corelle®, CorningWare®,
EKCO®, Magnalite®, OLFA®, OLO®, Pyrex®, Revere®, Snapware® and Visions®. The
company and its affiliates employ approximately 3,222 people, and have major
manufacturing and distribution operations in North America and Asia-Pacific
regions. For more information, visit www.worldkitchen.com. Corningware and
Pyrex are registered trademarks of Corning Incorporated, used under license by
World Kitchen, LLC.

About Emeril Lagasse
Chef Emeril Lagasse is the chef/proprietor of 13 award-winning restaurants in
New Orleans, Las Vegas, Orlando, Bethlehem, PA and Charlotte, NC. He is a
national TV personality, who has hosted over 2000 shows on the Food Network,
and is the food correspondent for ABC's Good Morning America, in addition to
his shows The Originals with Emeril and Fresh Food Fast which air on the
Cooking Channel. Emeril is the best-selling author of seventeen cookbooks
including Emeril's New New Orleans Cooking and his latest, Emeril's Kicked-Up
Sandwiches. Emeril Lagasse joined the Martha Stewart family of brands in 2008;
Martha Stewart Living Omnimedia (NYSE: MSO) acquired the assets related to
Emeril's media and merchandising business, including television programming,
cookbooks, and emerils.com website and his licensed kitchen and food products.
In September 2002, Emeril established the Emeril Lagasse Foundation to support
and encourage culinary arts and education programs for children.As of 2011,
Emeril Lagasse Foundation has given over $5 million to children's causes in
New Orleans and on the Gulf Coast.

Contact: Eileen Earley
Zeno Group
312-396-9796
eileen.earley@zenogroup.com

SOURCE World Kitchen, LLC
 
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