SapientNitro Bolsters Investment in Asia Pacific Region with Key Leadership
-- Appointments Position SapientNitro to Capitalize on the Growth
Opportunities of the Rapidly Expanding Market --
SINGAPORE -- December 14, 2012
SapientNitro, part of Sapient (NASDAQ: SAPE), today announced that senior vice
president Dr. Christian Oversohl has transitioned to the position of Asia
Pacific (APAC) Lead and has re-located to Singapore. In this role, Oversohl is
responsible for growing SapientNitro’s business in the current geographies of
China, Singapore, Australia and India, as well as driving expansion across the
A 12-year Sapient veteran, Oversohl most recently led the European business
through a period of significant growth. He will continue to report to
President and Chief Executive Officer Alan J. Herrick and will work closely
with SapientNitro Europe and North America leaders to ensure cross-geographic
collaboration, particularly in support of global accounts.
Joining Oversohl is Kim Douglas, a three year SapientNitro veteran, who has
transitioned from his role as managing director of the consumer products
business for Europe to head up the Singapore office. As managing director for
Singapore, Douglas is focused on growing the regional hub and driving the
expansion of key global clients across the region.
“Having this new, strengthened leadership team in place in the Asia Pacific
region allows us to best serve our growing client base and to take advantage
of the tremendous opportunity we see in this market,” said Alan J. Herrick,
president and CEO of Sapient. “Christian, with his seasoned leadership, vast
experience and immensely successful track record in the European market, is
best positioned to lead this business. We are confident that he and Kim will
facilitate our global clients in their expansion plans in this important
market and in turn lead our APAC business to greater heights.”
Under Oversohl’s direction, the newly expanded Singapore office is already
working with some of the world’s strongest global brands such as Citi,
Unilever, Credit Suisse, and Coca Cola, as well as leading brands in the
region, including RACQ, SingTel and Ferrero China.
"It is an exciting opportunity to lead the APAC business for SapientNitro at a
time when Asia is expanding significantly and leading the way in many new
technologies and consumer trends. Our unique ability to integrate Brand,,
Digital and Commerce in a way no one else does is redefining what it means to
be an agency and is a critical component to the success that we’re able to
drive in helping our clients connect with their always-on consumers in this
rapidly changing, multi-channel environment,” said Oversohl. “With our
investments in capabilities and talent, and our track record of client
success, SapientNitro is in the right position to take advantage of the
tremendous growth opportunities in the region.”
The APAC leadership team focus is on further expanding SapientNitro’s core
capabilities and serving key regional and global clients.
SapientNitro^SM, part of Sapient®, is an integrated marketing and technology
services firm. We create and engineer highly relevant experiences that
accelerate business growth and fuel brand advocacy for our clients. By
combining multi-channel marketing, multi-channel commerce, and the technology
that binds them, we influence customer behavior across the spectrum of
content, communication and commerce channels, resulting in deeper, more
meaningful relationships between customers and brands. SapientNitro services
global leaders such as Chrysler, Citi, The Coca-Cola
Company,Lufthansa,Target and Vodafone through our operations in North
America, Europe, and Asia-Pacific. For more information,
visitwww.sapientnitro.comor follow us on Twitter@sapientnitro.
Sapient is a registered service mark of Sapient Corporation.
David LaBar, +1-646-478-9846
Neha Pathak, +91. 124. 6724838
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