Wrangler®Tough Enough To Wear Pink™ Celebrated Eighth Anniversary By Hitting
$14.5 Million Mark In Funds Raised To Fight Breast Cancer
NAPA VALLEY, Calif., Dec. 14, 2012
NAPA VALLEY, Calif., Dec. 14, 2012 /PRNewswire/ -- Wrangler® Tough Enough To
Wear Pink™ (TETWP), the grassroots cowboy campaign fighting breast cancer
since 2004, celebrated its eighth anniversary this year by surpassing the
$14.5 million mark in funds raised since its inception. Hundreds of
volunteers and regional rodeos across the U.S. and Canada made this
achievement possible. The top 2012 fundraising rodeo events included
Cattleman's Day in Gunnison, Colo, Missoula Stampede, Black Hills Stock Show
and Rodeo, Minot Y's Men's Rodeo, Red Bluff Round-Up and the bell ringer
event, Cowboys for Cancer, Las Cruces, NM.
"We were thrilled to announce we surpassed the $14.5 million mark at the
Wrangler National Final Rodeo in Las Vegas on Wrangler Tough Enough To Wear
Pink Night," explains Terry Wheatley, who founded the campaign alongside
former Wrangler Director of Special Events and current Professional Rodeo
Cowboys Association Commissioner, Karl Stressman. "All money raised benefits
local breast cancer charities and the Breast Cancer Research Foundation, which
funds groundbreaking breast cancer research projects internationally."
Wrangler Tough Enough to Wear Pink was created eight years ago when Wheatley
and Stressman issued a challenge to the cowboys: Are You Tough Enough To Wear
Pink? During one night of the 10-night Wrangler National Finals Rodeo, the
competitors were dared to wear the color pink to bring attention to the need
for early detection and a cure for breast cancer, a disease which affects many
families in the western community. Cowboys and cowgirls created a sensation
when they galloped into the championship arena ablaze in pink. Inspired rodeo
fans soon began asking how they could put on Wrangler TETWP events at their
own hometown rodeos, and the grassroots fundraising took off one rodeo at a
time. Wrangler Tough Enough To Wear Pink Night has become an annual Wrangler
National Finals Rodeo tradition,which tookplace this year Monday, Dec. 10.
Wheatley, a California entrepreneur who owns and operates Canopy Management, a
Napa Valley wine company creating, marketing and selling wine under the Wine
Sisterhood™ banner, is a rodeo wife, mom and breast cancer survivor. One of
Wine Sisterhood's wines, Purple Cowboy, is the official wine of Wrangler
TETWP. Purple Cowboy is also the official wine of the Professional Rodeo
Purple Cowboy wines include Tenacious Red, a Cabernet/Merlot blend, Trail Boss
Cabernet and Night Rider Merlot, all from the cowboy wine country appellation
of Paso Robles.
TETWP continues to be spearheaded by Wheatley, while the Wrangler brand
remains the program's title sponsor, selling the official pink apparel. Lacey
and Katie Wheatley coordinate with rodeos and other non-rodeo organizations to
create the pink-themed fundraisers across the country throughout the year.
Visit www.toughenoughtowearpink.com to learn more.
About Wrangler® Tough Enough To Wear Pink™ (TETWP™)
Wrangler®TETWP™ was created by entrepreneur and breast cancer survivor Terry
Wheatley to bring the sport of professional rodeo and the western community
together to rally against breast cancer. Since its inception in 2004, TETWP
has empowered rodeos in the U.S. and Canada to focus attention on the need for
a cure. To date, the campaign has raised $14.5 million for breast cancer
charities, most of which stays right in the community. The grassroots movement
has inspired other sports communities to mount their own Wrangler TETWP
campaigns, spreading a message of hope and support that reaches beyond the
rodeo arena to competitors, families and fans across America. For more
information on how to help, visit www.toughenoughtowearpink.com.
Wrangler® is proud to be the title sponsor of the Wrangler TETWP™campaign.
Wrangler Western Wear is available at more than 2,500 western specialty,
mid-tier and workwear stores nationwide that provide quality men's and women's
apparel and accessories. For more information regarding the Wrangler family of
products or to locate the Wrangler retailer nearest you, visit
www.wrangler.com or call 1.888.784.8571.
VF Corporation is a global leader in branded lifestyle apparel with more than
30 brands, including Wrangler^®, The North Face^®,^Lee^®, Vans^®, Nautica^®,
^ 7 For All Mankind^®, Eagle Creek^®, Eastpak^®, Ella Moss^®, JanSport^®,
lucy^®, John Varvatos^®, Kipling^®, Majestic^®, Napapijri^®, Red Kap^®,
Reef^®, Riders^® ^ and Splendid^®.
VF Corporation's press releases, annual report and other information can be
accessed through the Company's home page, www.vfc.com.
About Wine Sisterhood™
Wine Sisterhood is a wine brand creation, sales and marketing company
connecting female consumers with the world of wine through social media
engagement. Wine Sisterhood's award-winning portfolio of wines include Middle
Sister, Purple Cowboy, pro-mis-Q-ous, Monogamy, Deep Purple, Good Daughter,
Cowgirl Sisterhood, Slow Dancer and Wine Sisterhood. Each wine has a unique
personality and packaging and offer unparalleled quality and value. All wines
are available at fine retailers nationally and at www.winesisterhood.com.
SOURCE Tough Enough To Wear Pink
Contact: Lacey Wheatley, Lacey@toughenoughtowearpink.com
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