Chart-Topping Singer Katherine Jenkins Stars in Bluefly’s Closet Confessions

  Chart-Topping Singer Katherine Jenkins Stars in Bluefly’s Closet Confessions

Business Wire

NEW YORK -- December 14, 2012

Launching today, Bluefly (NASDAQ Capital market: BFLY) will unveil the latest
edition of their wildly popularCloset Confessionsseries featuring classical
singer and Dancing With The Stars finalist, Katherine Jenkins, who treats
viewers to a private tour of her backstage dressing room. On their flash sale
site,BelleandClive.com, Jenkins curates a collection of holiday gifts and
stage-worthy dresses fit for any holiday soirée.

Bluefly caught up with Katherine before the last performance of a 5-city tour
with classical music legend, Andrea Bocelli. She showcases her traveling
wardrobe, including dresses from Suzanne Neville and Victoria Beckham,
platform shoes from Charlotte Olympia, and essentials for long flights. She
describes her style as very classic and feminine, saying, “I grew up being
inspired by the black-and-white films of Hollywood… That kind of elegance and
glamour – of people like Marilyn Monroe – was a real inspiration to me.”

Already a fixture in the UK who counts the queen among her fans, Katherine
rose to prominence stateside while participating in ABC’s Dancing with the
Stars in spring 2012. Since her second place finish on the program, the star
says she couldn’t be happier she participated. “Everything’s changed now. I
walk down the street and people say ‘Oh! You’re that dancer’… actually I’m a
singer,” Katherine jokes.

In addition to Katherine’s Closet Confession, she takes over Belle & Clive
this evening to curate an exclusive boutique inspired by her holiday album,
This Is Christmas. The boutique is as elegant and beautiful as Katherine’s
chart-topping voice – with glamorous evening gowns, soft sweaters, shimmering
jewelry, and chic pumps taking center stage. Fast-clicking customers who shop
Katherine’s boutique will receive a complimentary copy of her new album, This
Is Christmas, while supplies last.

Katherine Jenkins joins a distinguished cast of past Confessors including
actress Kerry Washington, blogging phenom Leandra Medine, stylist Brad
Goreski, and Real Housewife Bethenny Frankel. Since its launch in April
2010,Closet Confessionshas grown into a fashion and pop-culture phenomenon.
Clocking more than 3 million views and snagging the 2010 Fashion 2.0 Award for
Best Online Video, the series has driven record spikes in traffic. Kerry’s
video was directed by Brian Quist. Quist, a documentary filmmaker, has worked
with luminaries ranging from The Dalai Lama toNatalie Portmanand with global
brands such asLancôme, MichaelKors,Allure Magazine,Vanity FairandVogue.

Founded in 1998, Bluefly, Inc. (NASDAQ SmallCap: BFLY) is a leading online
retailer of designer brands, fashion trends and superior value. In 2011,
Bluefly expanded its portfolio, launching Belle & Clive, a members-only
shopping destination that presents highly-curated selections of important
brands -- like Christian Louboutin, Gucci, and Prada -- via limited-time sale
events.

Contact:

Bluefly Inc.
Keira Lim, 212-944-8000
keira.lim@bluefly.com
 
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