Appcelerator/IDC Q4 2012 Mobile Developer Survey Unveils Top

Appcelerator/IDC Q4 2012 Mobile Developer Survey Unveils Top Mobile
Predictions for 2013 
Mobile Developers Foresee Surge in Mobile Commerce and Transformation
of Retail, Interest in Developing for iOS and Android Platforms
Remains Strong 
MOUNTAIN VIEW, CA -- (Marketwire) -- 12/13/12 --  Today
Appcelerator(R), a leading mobile development platform provider, and
industry-leading analyst firm International Data Corporation (IDC)
announced results of a joint survey of nearly 3,000 mobile
developers. The survey findings demonstrate that developers expect
mobile to continue to be pervasive both in enterprise investments and
consumers' lives. In addition to the expansion of mobile connected
devices, developers predict consumers will dramatically change their
shopping behaviors through the availability of mobile commerce sites
and mobile payment options. 
"I am blown away by this quarter's survey results related to retail,"
said Appcelerator CEO Jeff Haynie. "We've known that more and more
consumers are augmenting their brick-and-mortar shopping with mobile
buying experiences, but this quarter over 90 percent of developers
anticipate most retail companies will offer a mobile commerce
experience in 2013. These findings stress the ubiquity of mobile and
the need for the best user experiences that are available to
consumers who want to shop and pay anywhere, anytime, on any device." 
"This quarter's survey findings are very consistent with last
quarter's findings: iOS and Android remain the top targets for
developers. While this isn't terribly surprising, it underscores the
challenges competitors face as they try to establish their own
platforms in the market," said John Jackson, Research Vice President,
Mobile & Connected Platforms at IDC. "It will be most interesting to
see how retailers drive the mobile transformation predicted by
developers in 2013." 
See the full report: 
Key Findings and Predictions 
Interest in iOS and Android Platforms Remains Strong & Stable 
Despite the introduction of new products in Q4 and the massive
success of devices like the iPad mini, Amazon Kindle, Samsung Galaxy
S III, and iPhone 5, developer interest in the most popular platforms
(i.e. iOS, Android) remains high, but relatively unchanged since Q3
2012. Though interest in individual platforms remains unchanged,
development across multiple environments is expected to increase.
Nearly 88 percent of developers predict they will be developing for
two or more operating systems over the next year, a significant
increase from the 69 percent figure reported in Q3 2012. Developers
specifically expect to be working on multiple operating systems as it
relates to mobile applications, with 49 percent reporting they plan
to build mobile apps for two operating systems and 39 percent
reporting they plan to build mobile apps for three or more operating
Amazon Kindle Struggles
 Despite Amazon's sizeable investment in its
signature Kindle tablet, developers doubt that the device provides
significant application revenue opportunities. Less than 22 percent
of mobile developers are "very interested" in building mobile apps
for the Amazon Kindle. This indicates that the Kindle's install base
and revenue potential are too small to entice developers to build for
the platform.  
Google Nexus Starts Strong
 An unprecedented number of respondents
express strong interest in developing mobile apps for the Nexus
platform. More than 53 percent of developers report being very
interested in building apps for the device, nearing interest levels
expressed for Android tablets overall. Two-thirds of developers feel
positive about Google's entrance into the tablet market with the
introduction of the Nexus. Many developers believe Google is
providing leadership for the Android tablet market and is taking a
more direct role in Android development, a move that may help the
company curtail much of the fragmentation issues that have frustrated
developers in the past. 
Microsoft Surface Insufficient
 Microsoft's Surface tablet has yet to
excite the developer community. Of those surveyed, 45 percent are
unimpressed by the hardware and 35 percent think Microsoft needs to
do more to be successful. Even though the hardware is now available,
developer interest in building applications for the platform is
consistent with the results of the past two surveys, remaining
relatively low at 36 percent. 
Mobile Will Forever Change Retail
 An astounding 93 percent of mobile
developers anticipate that it is "likely to very likely" that most
retail companies will have enabled mobile commerce in 2013. Consumer
behavior continues to underscore this transformation. Developers
predict that 86 percent of shoppers will look up a retailer's site on
their device while shopping in a physical retail store in 2013.
Nearly two-thirds of developers also believe that consumers will make
more purchases via their mobile phone than their credit card in 2013,
which is reinforced by the fact that 71 percent of developers predict
the mobile wallet will permeate the consumer experience in 2013. 
To download a copy of the Appcelerator/IDC Q4 2012 Mobile Developer
Report, visit 
About IDC
 International Data Corporation (IDC) is the premier global
provider of market intelligence, advisory services, and events for
the information technology, telecommunications, and consumer
technology markets. IDC helps IT professionals, business executives,
and the investment community to make fact-based decisions on
technology purchases and business strategy. More than 1,000 IDC
analysts provide global, regional, and local expertise on technology
and industry opportunities and trends in over 110 countries. For more
than 46 years, IDC has provided strategic insights to help our
clients achieve their key business objectives. IDC is a subsidiary of
IDG, the world's leading technology media, research, and events
company. You can learn more about IDC by visiting 
About Appcelerator
 Appcelerator is the leading mobile development
platform of choice for thousands of enterprises including eBay,
Merck, Mitsubishi Electric, NBC, PayPal and Ray-Ban, as they become
mobile-first organizations. With more than 50,000 mobile applications
deployed on 90 million devices, Appcelerator's award-winning open
source development platform (Titanium) and Appcelerator Cloud
Services are used to create native apps across multiple devices
including iOS, Android, Windows and BlackBerry, as well as hybrid and
HTML5 mobile web. Customers who standardize on Appcelerator's
solutions get to market 70 percent faster and achieve a significant
competitive advantage. Appcelerator's worldwide ecosystem includes
400,000 mobile developers and hundreds of ISVs and strategic partners
including SAP and Cognizant. For more information visit 
Appcelerator is a registered trademark of Appcelerator Inc.
Appcelerator Titanium is a trademark of Appcelerator Inc. All other
trademarks and copyrights are the property of their respective
Press Contact:
Jill Asher
Director of Public Relations 
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