"Clean Diesel. Clearly Better." Campaign for Clean Diesel Cars Welcomed
WASHINGTON, Dec. 12, 2012
New Effort by German Automakers to Promote Diesel Cars in U.S.
WASHINGTON, Dec. 12, 2012 /PRNewswire-USNewswire/ -- The first ever joint
promotion campaign by German automakers to promote clean diesel vehicles in
the U.S. was welcomed today with the hope that it can accelerate current
market successes for domestic clean diesel vehicle sales, according to Allen
Schaeffer, the Executive Director of the Diesel Technology Forum.
The new promotional diesel campaign was announced today in Berlin by the
German Association of the Automotive Industry (VDA) and member companies –
Audi, BMW, Bosch, Daimler, Porsche and Volkswagen.
"We welcome this new effort to raise awareness of American car buyers to all
of the benefits of the new generation of clean diesel technology," Schaeffer
said. "People who know about the new clean diesel technology are extremely
impressed by the improved fuel efficiency, power and lower emissions over
gasoline and hybrid autos."
The slogan "Clean Diesel. Clearly Better." was unveiled along with the
promotional effort's new website – www.clearlybetterdiesel.org – which
includes information highlighting the advantages of modern clean diesel
passenger cars over gasoline engines "in terms of cleanliness, consumption and
performance," according to VDA.
"The success of diesel technology is well documented in Western Europe where
55 percent of all new auto sales are clean diesels. Even though diesels
represent a more modest three percent of all new vehicle sales in the U.S.,
we're in the midst of a resurgence of diesel in America and can easily see
this percentage doubling and tripling in the next five to 10 years," said
"Today's clean diesels are fast, efficient, and clean - a far cry from
previous diesels in the 1970s and 1980s. Consumers are taking to new clean
diesels for their long-term green value as evidenced by diesel sales increases
of 24.5 percent through November 2012 compared to 2011, according to Hybrid
Cars.com and Baum and Associates. Diesel sales have increased in 27 of the
past 28 months in year-over-year sales, with 24 of these months showing
double-digit increases. In addition, sales increased by 20 percent or better
in 20 of the past 28 months.
"The growing role that clean diesel technology will play here in the U.S.
meeting federal fuel economy goals is evident by the anticipated major
increase in the number of diesel offerings that will be available in the U.S.
in the next 12 to 18 months," Schaeffer said.
"With higher and fluctuating fuel prices, Americans are seeking more fuel
efficient cars," Schaeffer said. "The new U.S. federal fuel efficiency
standards that will required a 54.5 mpg average by 2025 will significantly
boost clean diesel auto sales because diesel cars are 20 to 40 percent more
fuel efficient than gasoline versions."
Schaeffer said the U.S. Energy Information Administration (EIA) forecasts that
compared to 2012 the price of diesel fuel will decline by about 3 percent in
2013 to $3.83/gallon.
New Clean Diesels Coming To the U.S. Market
Schaeffer said a number of additional diesels will be available soon in the
oAudi A6, A7, A8 and Q5 TDI diesels will be available in 2013 joining the
Q7 and A3 TDI to bring Audi's diesel offerings to a total of six. A TDI
clean diesel A4 version is also expected in 2014 or early as 2013.
oBMW announced that the U.S. market will see a 2.0-liter four cylinder
diesel and 3.0-liter inline six diesel engine in the next 12 months.
oChrysler will introduce its new Jeep Grand Cherokee Ecodiesel in 2014,
along with a new version of the discontinued Dakota pickup that will
include a diesel.
oFord will offer a new diesel Transit full-size commercial van in 2013.
oGeneral Motors will offer a Cadillac ATS diesel and a diesel version of
the Chevrolet Cruze in 2013.
oMazda will become the only Asian car manufacturer to sell diesel cars in
the U.S. when it introduces its SKYACTIV-D 2.2-liter clean diesel engine.
oThe Mercedes S350 BlueTEC marks the return of the diesel-powered
Mercedes-Benz S-Class to the United States in 2012. Mercedes also plans to
bring a diesel in the GLK and C-class for a total of eight diesel models
ABOUT THE DIESEL TECHNOLOGY FORUM
The Diesel Technology Forum is a non-profit national organization dedicated to
raising awareness about the importance of diesel engines, fuel and technology.
Forum members are leaders in clean diesel technology and represent the three
key elements of the modern clean-diesel system: advanced engines, vehicles and
equipment, cleaner diesel fuel and emissions-control systems. For more
information visit www.dieselforum.org.
(View this press release online here.)
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SOURCE Diesel Technology Forum
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