Load Up the Laundry, Cut Down the Work with New GE High-Efficiency Topload Washer

  Load Up the Laundry, Cut Down the Work with New GE High-Efficiency Topload

  *New high-efficiency topload washer has largest capacity in the
    industry—meaning fewer loads for busy people
  *First topload washer to internally store a gallon each of detergent and
    fabric softener and dispense them automatically*
  *Industry snapshot: high-efficiency topload washers are the fastest growing
    product category in home laundry appliances**

Business Wire

LOUISVILLE, Ky. -- December 13, 2012

(NYSE: GE)— Consumers can now tackle more dirty laundry in fewer loads thanks
to GE’s newest washer. The new, GE high-efficiency (HE) topload washer
features the industry’s largest capacity (five cubic feet) for toploading
models while using less energy and water than a traditional washer.

GE's new high-efficiency (HE) topload washer features the industry's largest
capacity for toploading ...

GE's new high-efficiency (HE) topload washer features the industry's largest
capacity for toploading models and the first detergent auto-dispenser for
toploading models. (Photo: GE)

Over the last two years, the HE topload market has expanded 34 percent.***
“While awareness for high-efficiency topload washers is still relatively low,
when consumers learn about the benefits, they are jazzed about them,” says
Heather Koyama, topload laundry product manager for GE Appliances. “It’s the
best of both worlds . . . a completely redesigned washer with huge capacity
that uses less energy and water and yet looks familiar and easy to use.”

Demystifying HE topload washers

To be categorized as an HE washer, the machine must meet certain standards for
water, electricity and detergent use. “GE’s new HE topload washer is about 60
percent more water efficient than a traditional topload washer,” says Koyama.
“There is no agitator in an HE washer, so there is freed-up space to hold more
clothes. The higher spin speeds allow more moisture to be removed from the
clothes, which saves energy in the dryer.”

In addition to its efficiency, consumers will appreciate the time-saving,
convenience-focused features on the new GE washer. Among them:

  *SmartDispense™: An industry first for toploading models, the GE washing
    machine stores up to a gallon each (two months of laundry on average) of
    detergent and fabric softener and automatically dispenses them. The amount
    of detergent dispensed is based on each load's soil level and fabric or
    cycle type.  This built-in feature can be turned off or adjusted to
    accommodate special loads where a different type of detergent may be
  *Stain Removal Guide: Simply press a button to tackle four of the most
    common clothing stains (tomato sauce, cooking oil, grass and dirt) in
    optimal conditions, as determined in GE’s laundry labs. Select a stain and
    the washer adjusts to the optimal settings for water temperature,
    dispenses the correct amount of detergent and adds a pre-soak, if needed.
  *Highly Efficient: GE’s new high-efficiency topload washer is an ENERGY
    STAR® product that meets CEE Tier 3 requirements for energy and water
  *Steam Assist: A steam option in the washer helps to loosen difficult
    stains, from the kids’ spaghetti stains to dad’s muddy jeans, before the
    wash cycle begins.
  *Washer to Dryer Communication: A communication cable, sold with the
    matching dryer, allows the washer and dryer to communicate, so the dryer
    is automatically programmed based on the washer setting.
  *Visually Appealing: Positioned in the washer and dryer, LED lighting
    ensures users catch every last garment when changing loads. Glass doors
    let consumers see what stage of the cycle their laundry is in.
  *“Favorites”: Similar to programming favorite radio stations, consumers can
    save their favorite wash cycles. This industry-first setting saves
    consumers time inputting steam, temperature and other options with every
  *E-wash and E-dry Settings: These settings offer up to 10 percent reduction
    in water and energy consumption per load to cut down on the water and
    electricity bills. All models also are Smart-Grid enabled.
  *Mobile Application: A mobile app showing the status of your laundry will
    be available in 2013. It will function in combination with a GE Nucleus
    and an Appliance Communication Module. This convenient application will
    show where the load is in the wash cycle, offer an end-of-cycle countdown
    and notify consumers when their laundry is complete saving them from a
    forgotten load of wet towels or a wrinkling load of dried laundry.

The GE HE topload washers, as well as companion dryers, will be available in
white and metallic-carbon colors at retailers nationwide in December. The
washers (four available models) retail for an MSRP of $799-$1,399. The dryers
(three available models) retail for an MSRP of $899-1,199.****

*Amount of detergent dispensed based on the conditions of the load

**The Stevenson Company research on behalf of GE

***Association of Home Appliance Manufacturers

****Retailers set their own prices

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Julie Wood, 502-452-7184
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