Havas Media Launches Social Shopping Trend Video Featuring Facebook, Warby Parker and FaceCake

  Havas Media Launches Social Shopping Trend Video Featuring Facebook, Warby
  Parker and FaceCake

Business Wire

NEW YORK -- December 13, 2012

Global media communications agency Havas Media has launched the latest video
in its digital trends series: Social Shopping. The agency teamed up with
social media leader Facebook, top eyewear brand Warby Parker and marketing
technology expert FaceCake to explore one of the biggest trends in digital
today. View the video and accompanying trends report.

Social shopping is shopping and buying with friends through the use of digital
technologies and social platforms. It is the exchange of product ideas, tips,
recommendations and feedback throughout the shopping process, whether online
or in-store. According to research done by Booz & Company, by 2015, the dollar
volume of goods sold globally through social media is expected to rise
six-fold, to $30 billion from $5 billion in 2011.

“Shopping has always been a social experience. But now, through emerging
technologies, tools and communities, that experience is enhanced for both
brands and customers,” said Rori DuBoff, SVP, Director of Global Strategy,
Havas Media. “Warby Parker is a great example of a social brand, Facebook is a
great example of a social platform and FaceCake is a great example of a social
technology and application – all of which are driving the evolution of social

Said Neil Blumenthal, Co-Founder & Co-CEO, Warby Parker, “For so long, people
were going into optical shops and the glasses were under a display. We found
that people just want to grab glasses, put them on, take photos of them and
post them to Facebook. We think shopping is inherently social, we think it
needs to be fun and we need to do everything possible to foster a social

“FaceCake has enabled social shopping because they’ve created a technology
that allows consumers to try on within a virtual space and easily share that
experience with friends,” said Emily Garvey, VP, Group Account Director, Havas

"The physical barriers of the dressing room, which until now limited the
shopping experience, have expanded with Swivel to include the shopper's entire
social circle, offering instant interaction and feedback with practically
limitless brand exposure," said Linda Smith, Founder & CEO, FaceCake Marketing
Technologies, Inc. "Shopping by its nature is social, and our technology
allows all of us to share the experience with our world of friends."

“Mobile is a very important part of our future,” said Chris Maliwat, Strategic
Partner Development – Commerce, Facebook. “An increasing number of our users
are checking in when they arrive at the mall, they’re taking pictures of
themselves trying clothes on, tagging themselves and asking people for
opinions. I definitely recommend anyone, whether you’re an e-commerce player,
a brick-and-mortar player or somewhere in between, to really consider the
learnings that we’ve seen from some of our partners and invest in social

“Brands competing in today’s environment are incorporating social into the way
they reach and engage customers and drive sales,” said DuBoff.

Link to video: http://www.youtube.com/watch?v=dPNOBmakkP8
Link to slideshare report:

About the Digital Trends Video Series:

In partnership with top innovative companies and industry specialists, the
Havas Media video series explores burgeoning global media trends that show how
marketers are connecting with consumers in new and more meaningful ways. Trend
areas include progressive screens, social shopping, location-based marketing,
cashless commerce, content co-creation/curation, augmented learning, big data
and predictive analytics, smarter search and life tracking. Videos will be
launched regularly throughout the year, as they are most relevant to

About Havas Media

Havas Media is the global media network of Havas. Havas Media represents one
of the world’s fastest growing media networks and its agencies have grown from
10 markets in 1999 to 122 markets in 2011. Havas Media services its clients
through a portfolio of specialist global networks and agencies. The group is
organized to maximize local market dynamics while leveraging the extensive
global insight and strategic support within Havas Media.

Further information can be found at www.havasmedia.com or follow us on twitter
at @HavasMedia.


Havas Media
Tara Vetro, 646-587-5090
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