TCL Multimedia Advances to Top Four Global LCD TV Market Share

        TCL Multimedia Advances to Top Four Global LCD TV Market Share

Maintains No.1 in PRC Market

PR Newswire

HONG KONG, Dec. 13, 2012

HONG KONG, Dec. 13, 2012 /PRNewswire/ -- TCL Multimedia Technology Holdings
Limited ("TCL Multimedia" or "the Group", HKSE stock code: 01070) is pleased
to announce that according to the latest DisplaySearch report, as of the third
quarter in 2012, the Group's global LCD TV market share increased from 5.0% in
the second quarter in 2012 to 6.7% in the third quarter in 2012, pushing its
ranking up to fourth. The Group has maintained its No.1 position in the PRC
LCD TV Market with a market share of 18.7%. This is the first time a Chinese
television manufacturer has been ranked among the top four in the global LCD
TV industry by market share.

The improvement in market share was attributable to the Group's continuous
focus on "speed and efficiency" as development strategies and to its
dedication in the optimization of its product mix and sales channels,
achieving rapid growth in both the PRC Market and Overseas Markets. The Group
continuously strengthened the establishment of sales channels in third-tier to
sixth-tier markets and rural markets in the PRC Market, increasing the number
of points of sales in these markets to approximately 28,500 in the first three
quarters of 2012. Aside from consolidating its position in the PRC Market, the
Group also proactively developed business in Overseas Markets and achieved a
balanced development between the PRC Market and Overseas Markets. The Group's
monthly sales volume of LCD TVs in the first eleven months of 2012 amounted to
13,684,653 sets, up by 47.1% year-on-year, of which the sales volume of LCD
TVs in the PRC Market and Overseas Markets increased year-on-year by 36.7% to
7,616,573 sets and 62.5% to 6,068,080 sets, respectively, far exceeding the
average growth of the industry. In addition, the stable supply of LCD panels
provided by CSOT, which is held by the parent company of the Group, TCL
Corporation, allows the Group to enhance sales volume and gradually reap the
benefits of vertical integration.

In addition to the rapid sales volume growth, TCL Multimedia continued to
improve its product mix and raise its proportion of high-end products. In
November 2012, the sales volume of the Group's LED backlight LCD TV accounted
for 99.7% of the total LCD TV sales volume in the PRC Market. The sales volume
of smart & internet TV and 3D TV in the PRC Market reached 573,347 sets and
274,423 sets, respectively, increasing to 64.3% and 30.8% of total LCD TV
sales volume.

TCL Multimedia will adhere to "speed and efficiency" as core development
strategy and actively produce value-for-money products through strategies that
include product innovation, cost optimization and sales channels enhancement,
taking full advantage of the Group's vertical integration and multi-brand
coverage to enhance its leading position in the global LCD TV Market.

About TCL Multimedia

TCL Multimedia Technology Holdings Limited (stock code: 01070.HK),
headquartered in China, is one of the leading players in the global TV
industry. TCL Multimedia is engaged in the R&D, manufacture and distribution
of consumer electronic products comprising television and audio visual
products. Its ultimate shareholder is TCL Corporation. For more information,
please visit its website: http://multimedia.tcl.com.

Investor & Media Inquiries

For further enquiries, please contact Hill + Knowlton Strategies Asia:

Email: tclmultimedia@hkstrategies.com
James Wong           Cindy Shi
Tel: (852) 2894 6216 Tel: (852) 2894 6372

SOURCE TCL Multimedia Technology Holdings Limited

Website: http://multimedia.tcl.com
 
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