The Holiday Shopping Season Has Just Begun For Some
National Free Shipping Day on December 17 Offers Last Minute Shopping
DODGEVILLE, Wis., Dec. 13, 2012
DODGEVILLE, Wis., Dec. 13, 2012 /PRNewswire/ -- While millions of holiday
shoppers took advantage of Black Friday and Cyber Monday in record numbers
this year, a recent survey conducted on behalf of Lands' End finds that 30
percent of this season's gift buyers have yet to make a single purchase. Of
those that have begun to tackle holiday shopping, almost eight out of ten (79
percent) still have gifts to purchase with over half (51 percent) stating they
have up to five gifts left on the shopping list. The survey also revealed
that the upcoming National Free Shipping Day (December 17) will provide an
added shopping incentive for 39 percent of shoppers.
"At Lands' End, we love to accommodate last minute holiday shoppers," said
Joan Conlin, vice president of customer care services, Lands' End. "Our
customer service representatives, expedited shipping options, warehouse staff
and gift wrapping services make Lands' End the perfect Procrastination
Destination to fulfill last minute gift orders. In fact, we will be taking
orders until December 21^st with expedited shipping to be processed and
delivered in time for Christmas Eve."
With only two weeks before the holiday, the survey finds last minute shoppers
will be out in full force. Seven out of ten (73 percent) respondents state
they will be shopping during the two weeks before Christmas with 10 percent
confessing they will be shopping for holiday gifts on Christmas Eve.
While some shoppers may procrastinate, they do have gifts lists in place.
Topping last minute lists, shoppers will be shopping for Apparel and
Accessories (58 percent), Gift Cards (56 percent), Electronics (46 percent),
Food and Confections (38 percent), Jewelry (26 percent), Housewares (25
percent) and Pet Products (18 percent).
Additional Last Minute Holiday Shopping Survey Findings:
oBetter Late Than Never – Almost three-quarters of respondents (74 percent)
state they did not shop earlier this year than prior years even though
retailers offered early shopping incentives and promotions.
oShopping Procrastinators – When asked why wait until the last minute to
shop for gifts, 59 percent state they are "natural procrastinators."
oTaking Time – More than seven out of ten (74 percent) surveyed state they
take their time to search out the right gifts for recipients,while more
than half (53 percent) state they do not have time to shop.
oStressed and Excited – Last minute shoppers state they are "stressed"
because there is so much left to do (42 percent), yet "excited" to find
good deals and gifts (49 percent).
oShopping and Joy – When it comes to holiday shopping, a quarter of
respondents (26 percent) enjoy the last minute shopping experience.
Free Shipping Day and #lastminute Twitter Event
On December 17, 2012, Lands' End will take part in National Free Shipping Day
offering free shipping on all orders placed on landsend.com without a minimum
purchase. To celebrate and give last minute shoppers tips and advice, the
company is also hosting a Twitter Event complete with last minute gift
suggestions and giveaways from 10:00 am CST until 2:00 pm CST also on December
17^th. Participants can follow @LandsEndPR to join the fun and tweet with the
event organizers and co-hosts at #lastminute for a chance to win one of more
than 35 great gifts from Lands' End.
About Lands' End®
Lands' End is a classic American lifestyle brand with a passion for quality,
legendary service, real value and a simple two-word promise to stand behind
everything it sells: Guaranteed. Period. ® Lands' End delivers timeless style
for Men, Women, Kids and the Home at landsend.com, 1-800-800-5800, the Lands'
End Shops at Sears and around the world. Lands' End is a proud member of the
Sears Holdings Corporation (NASDAQ: SHLD).
Editors' Note: 604 men and women, age 18 and above were surveyed via
SurveyMonkey from December 7 – 10, 2012.
SOURCE Lands' End
Contact: Molly Hawkins, Lands' End, +1-608-935-6089,
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