Pitney Bowes Offers White Paper on Direct Mail Solutions for Standard Mail® and Strategies to Improve its Effectiveness

  Pitney Bowes Offers White Paper on Direct Mail Solutions for Standard Mail®
  and Strategies to Improve its Effectiveness

Business Wire

STAMFORD, Conn. -- December 13, 2012

Pitney Bowes Inc. (NYSE: PBI) today released a white paper that offers
strategies that can help mailers and service bureaus improve the effectiveness
of direct mail solutions for Standard Mail®.

The white paper, entitled “The Direct Answer,” highlights recent changes and
innovations in technology and mail operations, and offers insight on how new
direct mail techniques and technologies can help organizations improve
workflows, increase response rates and lower costs.

“Direct mail continues to be one of the most cost-efficient and effective
communications tools available for customer engagement,” said Grant Miller,
vice president, global strategic product management, Document Messaging
Technologies, Pitney Bowes. “By employing the right direct mail strategies and
solutions, mailers can deliver more personalized, relevant and timely messages
to create customer experiences that can break through the clutter and motivate
prospects to act.”

“Innovations and new technologies in presort and mail logistics have created
an environment in which organizations can rely on Standard Mail for greater
accuracy, integrity, tracking, and predictable delivery dates for their direct
mail campaigns,” said Jim Perkins, senior vice president, Presort Services,
Pitney Bowes. “These ‘new standards’ for Standard Mail can help increase the
efficiency and effectiveness of customer communications, and offer cost
savings opportunities.”

The white paper explores five key strategies that can help mailers and service
bureaus increase their direct mail ROI. These include:

  *Automating presort to achieve higher postage discounts;
  *Boosting open rates and responses with relevant personalization and QR
    Codes, which can make it easy to link to personalized Web sites using
    smartphones for a consistent experience across all channels;
  *Inducting mail closer to its final destination for faster, more consistent
  *Increasing the impact of communications with color printing of customized
    messages; and
  *Gaining greater visibility into the postal operations to help coordinate
    marketing campaigns and confirm delivery.

About Pitney Bowes:

Pitney Bowes provides technology solutions for small, mid-size and large firms
that help them connect with customers to build loyalty and grow revenue.The
company’s solutions for financial services, healthcare, legal, nonprofit,
public sector and retail organizations are delivered on open platforms to best
organize, analyze and apply both public and proprietary data to two-way
customer communications. Pitney Bowes is the only firm that includes direct
mail, transactional mail, call centers and in-store technologies in its
solution mix along with digital channels such as the Web, email, live chat and
mobile applications. Pitney Bowes is a $5.3 billion company with 29,000
employees worldwide. Pitney Bowes: Every connection is a new opportunity™.


Pitney Bowes Inc.
Karen King, 203-351-6189
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