Responsys and L'Occitane Win MarketingSherpa Email Marketing

Responsys and L'Occitane Win MarketingSherpa Email Marketing Award 
SAN BRUNO, CA -- (Marketwire) -- 12/13/12 --   Responsys, Inc.
(NASDAQ: MKTG), a leading provider of email and cross-channel
marketing solutions, announced that along with its customer,
L'Occitane, an international manufacturer and retailer of body, face,
and home products, it received a silver MarketingSherpa Email
Marketing Award for best triggered email program.  
The winning campaign featured L'Occitane's Social Sign-In Offer, an
innovative email marketing campaign that sought to increase the
number of registrations, or "sign-ins," through Facebook in order to
get a more in-depth view of the L'Occitane customer. This valuable
customer information can be used to improve targeting and
personalization in future email campaigns. 
"We're thrilled to be recognized with this award," said Jill Chernin,
Digital Marketing Manager at L'Occitane. "Social sign-in is an
effective way to get a more detailed picture of your current
audience, especially if you don't have the resources or time to run
multiple campaigns that encourage customers to opt-in profile
information, like their birthday. A solid gift offer and clear login
process through Facebook makes the operation seamless and
self-sustaining as well." 
"At Responsys, we're big believers that the true value of social
isn't in the number of likes, but in the richness of customer data
that social networks provide," said Heather Blank, Vice President of
Marketing Success & Innovation at Responsys. "Partnering with clients
like L'Occitane, we're able to develop and execute smart
cross-channel campaigns that foster lasting customer relationships
and deliver long term value for brands." 
Now in its eighth year, the annual MarketingSherpa Email Marketing
Award winners are selected from hundreds of entries based upon
strategy, creativity, results, and integration into overall marketing
programs. For more information and to download the free special
report visit:
Award recipients will be recognized at the MarketingSherpa Email
Summit in Las Vegas on February 20, 2013. Responsys will also be
exhibiting at the show at booth number 401. 
Suggested Tweet on Today's @Responsys News 

--  Click to Tweet: Congrats to @loccitane & @Responsys for their
    @marketingsherpa #email awards win!

Additional Resources 

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About Responsys
 Responsys is a leading provider of email and
cross-channel marketing solutions that enable companies to engage in
relationship marketing across the interactive channels customers are
embracing today -- email, mobile, social, the web and display. With
Responsys solutions, marketers can create, execute, and automate
highly dynamic campaigns and lifecycle marketing programs that are
designed to grow revenue, increase marketing efficiency, and
strengthen customer loyalty. Responsys' New School Marketing vision,
flexible on-demand application suite, and customer success-focused
services aim to deliver high ROI, increased levels of automation and
fast time-to-value. Founded in 1998, Responsys is headquartered in
San Bruno, California and has offices throughout the world. Responsys
serves world-class brands such as: American Family Mutual Insurance
Company, Avis Europe, Deutsche Lufthansa, Dollar Thrifty, LEGO,
LinkedIn, Newegg, Orbitz, Qantas, Southwest Airlines, United Airlines
and UnitedHealthcare. For more information about Responsys, visit  
Heather MacKinnon
Responsys, Inc.
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